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Anzi Besson

Italian ski clothing brand founded in 1976 by skiers Stefano Anzi and Giuliano Besson, known for outfitting national ski teams.

Last updated September 29, 2026

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Overview

Anzi Besson is an Italian company based in Turin that markets ski clothing. It was founded in 1976 by the ski racers Stefano Anzi and Giuliano Besson in Sauze; the company name is formed from their surnames. The brand became known for technical ski apparel and for outfitting national ski teams. From 1996 it supplied the Austrian national ski team, and around 2000 it also outfitted the teams of Ukraine and Russia. In early 2002 the company began a cooperation with the Formula Sport group, and Besson became its vice president; the export-oriented company aimed to enter new markets. From 2003 it also outfitted the French team and was fully taken over by Formula Sport. In 2007 the Formula Sports Group became insolvent. From 2008 Anzi Besson was taken over by Austrian investment companies, with Besson acting only as a consultant. Both the Austrian holding company and the Italian company Anzi Besson filed for bankruptcy in June 2009. The Austrian Ski Association (ÖSV) then chose Schöffel as its new supplier. In early 2010 BasicNet, the parent of the Kappa brand, acquired the brand rights of Anzi Besson and 50% of the company shares. In 2016 BasicNet sold its stake back to the Besson family. The current status of the brand is not clearly documented in the available evidence.

History

Anzi Besson was founded in 1976 in Sauze, Italy, by the ski racers Stefano Anzi and Giuliano Besson. The company name is a combination of their surnames. Based in Turin, the company specialized in ski clothing. It gained prominence by outfitting national ski teams: from 1996 it supplied the Austrian national ski team, and around 2000 it also outfitted the teams of Ukraine and Russia. In early 2002, the export-oriented company began a cooperation with the Formula Sport group, and Giuliano Besson became its vice president, aiming to enter new markets. From 2003, Anzi Besson also outfitted the French team and was fully taken over by Formula Sport. In 2007, the Formula Sports Group became insolvent. From 2008, Anzi Besson was taken over by Austrian investment companies, with Besson acting only as a consultant. Both the Austrian holding company and the Italian company Anzi Besson filed for bankruptcy in June 2009. Following this, the Austrian Ski Association (ÖSV) chose Schöffel as its new supplier. In early 2010, BasicNet, the parent company of the Kappa brand, acquired the brand rights of Anzi Besson and 50% of the company shares. In 2016, BasicNet sold its stake back to the Besson family. The brand's activities after 2016 are not detailed in the available evidence.

  • 2016

    BasicNet sold its stake back to the Besson family.

  • 2010

    BasicNet acquired the brand rights and 50% of shares.

  • 2009

    Both the Austrian holding company and Anzi Besson filed for bankruptcy in June.

  • 2008

    Taken over by Austrian investment companies; Besson became a consultant.

  • 2007

    Formula Sports Group became insolvent.

  • 2003

    Began outfitting the French team and was fully taken over by Formula Sport.

  • 2002

    Began cooperation with Formula Sport group; Giuliano Besson became vice president.

  • 2000

    Also outfitted the national teams of Ukraine and Russia.

  • 1996

    Began outfitting the Austrian national ski team.

  • 1976

    Founded in Sauze, Italy, by skiers Stefano Anzi and Giuliano Besson.

Products and positioning

Technical ski apparel and national team outfitter

  • Ski clothing

    Technical ski apparel for men and women.

  • National team uniforms

    Outfits for the Austrian, Ukrainian, Russian, and French national ski teams.

Sources6 sources

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