Ansungtangmyun

Ansungtangmyun is a South Korean instant-noodle brand produced by Nongshim since 1983. It is a ramyeon product built around a beef-stock soup flavor associated with Anseong, a city in Gyeonggi Province. The brand name uses the Korean place name “Anseong” and the word “tang,” referring to soup or broth, to communicate a traditional Korean soup-noodle identity. The core product is a packaged soup noodle made from a fried noodle block and powdered seasoning. Its flavor profile is generally identified with beef broth and a noticeable spicy seasoning character. This positioning places Ansungtangmyun within the mainstream Korean soup-noodle segment, distinct from Nongshim products focused primarily on seafood, black-bean sauce, or more intensely chili-centered profiles. Nongshim has extended the brand through several format and flavor variants. V Ansungtangmyun was introduced in 1992, followed by Shrimp Ansungtangmyun in 1996. The company also tested ready-to-eat bowl and cup formats. An Ansungtang bowl product was released in 2005 but was later discontinued after weak sales; a 66-gram Ansungtang cup product followed in 2010. In 2018, a seafood version was launched to mark the brand’s thirty-fifth anniversary. Ansungtangmyun is principally associated with the South Korean market and remains part of Nongshim’s established noodle portfolio. The brand is described in the cited reference material as one of South Korea’s highest-selling noodle brands, although no independently verified sales figures, market-share percentage, or brand-level revenue are provided here. Available material also does not establish a complete chronology of packaging changes, overseas distribution, advertising campaigns, recipe revisions, or current sales performance. Accordingly, those details are not inferred.

Nongshim introduced Ansungtangmyun in South Korea in 1983 as a ramyeon brand focused on soup rather than dry or sauce-based noodle preparation. The brand’s name incorporates Anseong, a city in Gyeonggi Province, and presents the product as a Korean-style soup noodle. Its defining flavor is a beef-stock soup with spicy seasoning. Reference material describes the beef stock as coming from cattle in Anseong, although further details about sourcing arrangements and production facilities are not provided. The product became part of Nongshim’s regular Korean noodle portfolio and developed an identity separate from the company’s other well-known flavor families. Rather than relying on black-bean sauce or a strongly seafood-led base, Ansungtangmyun emphasizes a familiar beef-broth profile. Its principal format is a packaged noodle block served with powdered soup seasoning, while later extensions explored alternative flavors and container formats. The first documented extension was V Ansungtangmyun in 1992. Shrimp Ansungtangmyun followed in 1996, broadening the brand into a seafood flavor direction. Nongshim later introduced an Ansungtang bowl product on June 22, 2005. The bowl format did not achieve satisfactory sales and was discontinued. A 66-gram Ansungtang cup product was released on September 11, 2010, providing another single-serve format for the brand. On September 10, 2018, Nongshim launched a new seafood Ansungtangmyun to mark the thirty-fifth anniversary of the brand’s introduction. This launch demonstrated continued use of the Ansungtangmyun name for flavor extensions while retaining the brand’s soup-noodle positioning. The available reference material identifies Ansungtangmyun as one of South Korea’s highest-selling noodle brands and places it third among noodle brands in the cited description. It does not provide a dated market-share table, revenue figures, unit sales, or a methodology for that ranking. Nor does it provide a complete record of overseas sales, advertising, packaging redesigns, recipe changes, corporate management, or current distribution. Ansungtangmyun is therefore best documented as an active Nongshim ramyeon brand with a long-established position in the Korean market and a history of selected flavor and format extensions.

• 2018

  Anniversary seafood variant launched

  [1]Ansungtangmyunen.wikipedia.org

  A new seafood Ansungtangmyun was launched on September 10, 2018, in connection with the brand’s thirty-fifth anniversary.

• 2010

  66-gram cup format released

  [1]Ansungtangmyunen.wikipedia.org

  Nongshim released a 66-gram Ansungtang cup product on September 11, 2010.

• 2005

  Bowl format released

  [1]Ansungtangmyunen.wikipedia.org

  Nongshim released an Ansungtang bowl product on June 22, 2005. The product was later discontinued because of weak sales.

• 1996

  Shrimp Ansungtangmyun launched

  [1]Ansungtangmyunen.wikipedia.org

  A shrimp-flavored variant expanded the brand’s range beyond its core beef-soup identity.

• 1992

  V Ansungtangmyun launched

  [1]Ansungtangmyunen.wikipedia.org

  Nongshim introduced V Ansungtangmyun as an extension of the original brand.

• 1983

  Ansungtangmyun introduced

  [1]Ansungtangmyunen.wikipedia.org

  Nongshim launched Ansungtangmyun in South Korea as a soup-style ramyeon centered on beef-stock flavor and spicy seasoning.

A mainstream Korean soup-noodle brand centered on spicy beef-broth flavor and traditional Korean food associations.

• Instant noodles · 1983

  Ansungtangmyun

  The core Ansungtangmyun product is a packaged soup-style ramyeon made with a fried noodle block and soup seasoning. Its principal flavor identity combines beef stock with spicy Korean-style seasoning. The product uses the Anseong place name to reinforce a regional and traditional soup association and serves as the foundation for subsequent brand variants and container formats.

• Instant noodles · 1992

  V Ansungtangmyun

  V Ansungtangmyun was introduced in 1992 as a named extension of the Ansungtangmyun brand. The cited material confirms the launch but does not provide sufficient detail about its recipe, packaging, positioning, duration, or current availability.

• Instant noodles · 1996

  Shrimp Ansungtangmyun

  Shrimp Ansungtangmyun was launched in 1996 as a seafood-oriented variant. It extended the brand beyond its familiar beef-broth profile, although the available reference does not document its sales history or present availability.

• Cup and bowl instant noodles · 2005

  Ansungtang bowl

  The Ansungtang bowl was a container-format product released on June 22, 2005. It was later discontinued because of sluggish sales, making it a documented example of an unsuccessful format extension within the brand.

• Cup instant noodles · 2010

  66g Ansungtang cup

  The 66-gram Ansungtang cup was released on September 11, 2010. It represented a further move into single-serve container packaging, but the cited material does not establish whether the product remains available.

• Instant noodles · 2018

  Seafood Ansungtangmyun

  A new seafood Ansungtangmyun was launched on September 10, 2018, to commemorate the brand’s thirty-fifth anniversary. The product used the established Ansungtangmyun name while introducing a seafood-oriented flavor direction.

• 2018

  Anniversary seafood extensionProduct launch

  Background

  Nongshim marked the thirty-fifth anniversary of Ansungtangmyun with a further flavor extension.

  Action taken

  The company launched a new seafood Ansungtangmyun on September 10, 2018.

  Source

• 2005

  Expansion into bowl packagingProduct launch

  Background

  Nongshim sought to extend Ansungtangmyun into a ready-to-eat container format.

  Action taken

  The company released an Ansungtang bowl product on June 22, 2005.

  Aftermath

  The bowl product was later discontinued after sluggish sales.

  Source

• 2021-07-29

  Nongshim announces instant noodle price increases[2]Nongshim宣布上调方便面价格koreaherald.com

  Reported: 2021-07-29

  Nongshim announced plans to raise prices for its flagship instant noodles by an average of 6.8 percent starting in mid-August. The article says Shin Ramyun's price would rise by 7.6 percent, with increases also planned for Ansungtangmyun and Yukgaejang.

1. 1Ansungtangmyunen.wikipedia.org
2. 2Nongshim宣布上调方便面价格koreaherald.com