Anova Culinary
A connected-kitchen appliance company known for consumer sous-vide cookers, precision ovens, and app-enabled cooking.
Last updated October 17, 2026
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Overview
Anova Culinary, officially known as Anova Applied Electronics, Inc., is a San Francisco-based consumer kitchen-appliance company focused on connected precision cooking. Its best-known products are immersion circulators for sous-vide cooking, a method in which food is sealed and cooked in a precisely controlled water bath. The company has also sold countertop combination ovens and vacuum-sealing products, extending its proposition beyond a single appliance category into a broader connected home-cooking system. The company traces its origins to work by co-founder Jeff Wu, who developed an early concept for an affordable home sous-vide device in 2010. Anova Culinary was founded in 2013 by Wu, Stephen Svajian, and Natalie Vaughn. Its first commercial product, the Anova One, was an immersion circulator designed to attach to an existing pot or container. This approach made sous vide more accessible to home cooks without requiring a dedicated water oven. Anova’s major early differentiation was the integration of consumer sous-vide equipment with wireless connectivity and mobile software. The Anova Precision Cooker, introduced in 2014, was described as the first sous-vide device with Bluetooth connectivity. A Wi-Fi-enabled version followed in 2015. Through the Anova Culinary mobile application, users could control cooking settings, access recipes, and receive guidance for preparing food at specified temperatures and times. This combination of hardware, software, recipes, and community content became central to the brand’s identity. The product portfolio subsequently included smaller and lower-cost models such as the Anova Precision Cooker Nano, as well as the Anova Precision Oven. The latter is a countertop combination oven supporting steam and convection cooking, allowing the brand to apply its precision-control positioning to a wider range of cooking techniques. Anova also offered vacuum sealers and collaborated with suppliers of reusable silicone bags and cookware relevant to sous-vide preparation. In 2015, Anova acquired marketing agency Get Fresh, Inc. for a reported $9.2 million, according to the company’s Wikipedia article. On February 6, 2017, Electrolux announced an agreement to acquire Anova Culinary for $250 million. The transaction involved $115 million in upfront cash and additional consideration tied to adjustments and specified financial objectives. Anova retained its brand identity and leadership under CEO Stephan Svajian at the time. The acquisition formed part of Electrolux’s effort to expand in connected kitchen and smart-home appliances. Electrolux later announced the sale of its Anova business to Middleby Corporation in 2024. Anova therefore moved from an independent connected-appliance company to an Electrolux-owned brand and subsequently into Middleby’s ownership. Publicly available reference material confirms the brand’s principal product categories and ownership changes, but does not establish a complete current product catalog, worldwide market footprint, current executive roster, or a definitive standalone website.
History
Anova Culinary began with an effort to make sous-vide cooking practical and affordable for home users. In 2010, co-founder Jeff Wu developed an early proof of concept for a consumer device that could maintain the controlled water temperature required by sous vide. The company was founded in 2013 by Wu, Stephen Svajian, and Natalie Vaughn. Before concentrating on household cooking, the business manufactured temperature-control products for scientific laboratories. The first identified consumer product was the Anova One, released in 2013. It was an immersion circulator that could be attached to an existing pot or container, lowering the cost and space requirements associated with sous-vide equipment. Rather than requiring a dedicated water oven, the user supplied a suitable vessel while the Anova device circulated and heated the water. Anova’s most important early product milestone came in 2014 with the Anova Precision Cooker. The wand-shaped appliance could be clipped to a cooking vessel and programmed to hold a selected temperature for a specified duration. It also introduced Bluetooth connectivity, allowing users to control the device through a mobile application. A Wi-Fi-connected version followed in 2015, broadening the brand’s connected-home proposition. The Anova Culinary App combined device control with recipes and cooking instructions. This software layer helped the company present sous vide as an approachable cooking process rather than merely a professional technique. The app could provide temperature and timing guidance and support preparation of multiple dishes using Anova products. The company expanded its commercial activities in 2015 by acquiring Get Fresh, Inc., a marketing agency, for a reported $9.2 million. It also developed partnerships around the sous-vide ecosystem, including a 2017 collaboration with Stasher on reusable silicone bags and an arrangement with Field Company involving a limited cast-iron skillet release. On February 6, 2017, Electrolux announced that it had agreed to acquire Anova Culinary for $250 million. The announced consideration included $115 million in upfront cash and additional payments associated with adjustments and the achievement of specified financial objectives. Anova continued to operate under its own brand identity, with its leadership retained at the time. Electrolux described the transaction as part of its move into smart kitchen and connected home products. Anova’s later portfolio included the Precision Cooker Nano and the Anova Precision Oven. The oven extended the company’s precision-cooking approach into a countertop combination appliance using steam and convection, while the cooker line remained associated with home sous vide. In 2024, Electrolux announced the sale of the Anova business to Middleby Corporation. This marked the end of Anova’s period within Electrolux and placed the brand under a different appliance-industry owner. The available reference material establishes the company’s founders, principal products, major ownership transitions, and selected partnerships. It does not provide a complete account of current management, current geographic sales coverage, present product availability, or the company’s current standalone digital properties.
- 2024
Anova business sold to Middleby
[2]Electrolux announced the divestment of its Anova business to Middleby Corporation.
- 2017
Electrolux acquires Anova
[2]Electrolux agreed to acquire Anova Culinary for $250 million, with $115 million in upfront cash and additional consideration tied to adjustments and specified financial objectives.
- 2017
Acquired by Electrolux
[3]Electrolux announced the acquisition of Anova to strengthen its position in connected kitchen appliances and smart cooking.
- 2015
Wi-Fi connectivity and Get Fresh acquisition
[1]Anova introduced a Wi-Fi-enabled cooker and acquired marketing agency Get Fresh, Inc. for a reported $9.2 million.
- 2014
Bluetooth-connected Precision Cooker launches
[1]Anova introduced the Bluetooth-enabled Precision Cooker, integrating a home sous-vide appliance with mobile control.
- 2013
Anova Culinary is founded
[1]Stephen Svajian, Jeff Wu, and Natalie Vaughn founded Anova Culinary after the business’s earlier work in laboratory temperature-control products.
- 2013
Anova One launches
[1]The Anova One brought immersion-circulator sous vide to home cooks using an existing pot or container as the cooking vessel.
- 2013
Brand Founded
[5]Anova was founded in the United States, initially focusing on home sous-vide cooking equipment.
- 2010
Early home sous-vide proof of concept
[1]Jeff Wu developed an early concept for an affordable consumer sous-vide device, laying the foundation for Anova’s home-cooking business.
Products and positioning
A consumer smart-kitchen brand focused on precise, repeatable cooking through connected appliances, temperature control, mobile software, and recipe guidance.
Sous-vide immersion circulator · 2013
Anova One
Anova’s early consumer immersion circulator, released in 2013. It was designed to attach to an ordinary pot or container, circulate the water, and maintain the temperature needed for sous-vide cooking without requiring a dedicated water oven.
Connected sous-vide immersion circulator · 2014
Anova Precision Cooker Nano
Anova’s signature connected sous-vide appliance. The wand-style circulator attaches to a vessel, controls water temperature and cooking duration, and was paired with Bluetooth or Wi-Fi connectivity and the Anova mobile application for remote settings, recipes, and cooking guidance. A smaller member of Anova’s Precision Cooker family, intended to bring the brand’s controlled-temperature sous-vide format to home users seeking a more compact appliance. Anova’s signature home sous vide appliance circulates and precisely controls water temperature for cooking sealed food. Certain models support mobile connectivity, and the product line is positioned as a precise and accessible cooking tool for home users.
Countertop combination oven
Anova Precision Oven
A countertop combination oven that applies Anova’s precision-cooking approach beyond water-bath cooking. It supports steam and convection methods and can operate independently or alongside other Anova cooking products. The Anova Precision Oven line represents the brand’s expansion into oven cooking, emphasizing control of temperature, humidity, and cooking processes together with connected features for home users. Specific models and availability may vary by market.
Cooking software and recipe platform
Anova Culinary App
Anova’s Android and iOS application, combining recipes and cooking instruction with control of compatible appliances. It supports temperature and timing guidance and helps users manage connected precision-cooking devices.
Food vacuum-sealing appliance
Anova Vacuum Sealer
A vacuum-sealing product associated with Anova’s sous-vide ecosystem, intended to remove air from food bags before controlled water-bath cooking.
Marketing campaigns
- 2017Stasher reusable sous-vide bag collaboration
Anova collaborated with Stasher to offer reusable and resealable silicone bags suited to sous-vide preparation, extending the brand’s ecosystem beyond appliances. The collaboration broadened Anova’s accessory and sustainability-oriented offering, but the available source does not quantify its commercial results.
Outcome. The collaboration broadened Anova’s accessory and sustainability-oriented offering, but the available source does not quantify its commercial results.
- 2017Field Company limited cast-iron skillet collaboration
Anova partnered with Field Company during the 2017 International Home and Housewares Show to release a limited batch of Field Company cast-iron skillets before their broader public availability. The partnership created a limited cookware release connected to Anova’s culinary community and product ecosystem.
Outcome. The partnership created a limited cookware release connected to Anova’s culinary community and product ecosystem.
Brand decisions
2024
Divestment to Middleby CorporationM&ABackground
Electrolux later reviewed its portfolio and announced the disposal of the Anova business.
Action taken
Electrolux announced the sale of Anova to Middleby Corporation.
Aftermath
Middleby became the stated owner of the Anova business, while the brand remained associated with connected kitchen appliances.
2017
Electrolux acquisitionM&ABackground
Electrolux was seeking to expand its presence in smart kitchen and connected-home appliances.
Action taken
Electrolux agreed to acquire Anova Culinary for $250 million, with $115 million in upfront cash and additional consideration tied to adjustments and specified financial objectives.
Aftermath
Anova retained its brand identity and leadership at the time while becoming part of Electrolux’s connected-appliance portfolio.
Announced acquisition consideration. $250 million total announced consideration (2017 transaction announcement)
2017
Joining the Electrolux GroupM&ABackground
Electrolux wanted to strengthen its connected kitchen appliances and smart cooking business.
Action taken
Electrolux announced the acquisition of Anova.
Aftermath
Anova became one of the brands in Electrolux's kitchen appliance business; detailed post-acquisition business changes are limited in public information.
2014
Launch of the connected Anova Precision CookerProduct launchBackground
Home sous-vide equipment was becoming more accessible, but many consumer products lacked digital connectivity and integrated cooking guidance.
Action taken
Anova introduced a Bluetooth-enabled immersion circulator and paired it with mobile controls and recipe content.
Aftermath
The product established connected cooking as a central part of Anova’s brand proposition.
Recent events
- 2024
Electrolux announces sale of Anova to Middleby[2]
M&A
Electrolux announced the divestment of its Anova business to Middleby Corporation, changing the brand’s corporate ownership.
- 2017
Electrolux agrees to acquire Anova Culinary[2]
M&A
Electrolux announced an agreement to acquire Anova for $250 million, including $115 million in upfront cash and additional consideration linked to adjustments and financial objectives.
- 2017
Anova collaborates with Stasher on reusable sous-vide bags[1]
Campaign · Other
Anova revealed a collaboration with Stasher to offer reusable, resealable silicone bags for sous-vide cooking.
- 2017
Anova partners with Field Company on a limited cookware release[1]
Campaign · Other
Anova announced a partnership with Field Company involving a limited batch of the cookware maker’s cast-iron skillet before its wider public release.
- 2017
Electrolux acquires Anova[3]
M&A
伊莱克斯宣布收购 Anova，以扩大其在联网厨房电器和智能烹饪领域的业务布局。
- 2015
Anova follows with a Wi-Fi-enabled precision cooker[1]
Product launch · Product generation
The company expanded its connected-cooking range with a Wi-Fi-enabled version of its precision cooker.
- 2015
Anova acquires Get Fresh, Inc.[1]
M&A
Anova purchased the marketing agency Get Fresh, Inc. for a reported $9.2 million, adding marketing capabilities to its growing connected-appliance business.
- 2014
Anova introduces the connected Anova Precision Cooker[1]
Product launch · Other
Anova introduced a Bluetooth-connected immersion circulator for home sous-vide cooking, linking appliance controls with a mobile application.
Sources6 sources
- 1Anova Culinaryen.wikipedia.org
- 2Electrolux announces divestment of Anova to Middlebyelectroluxgroup.com
- 3Electrolux acquires Anovaelectroluxgroup.com
- 4Anova Culinary official websiteanovaculinary.com
- 5Brand Foundedanovaculinary.com
- 6Anova Launches New And Improved Vacuum Sealer Bags That Are 100 Percent Plastic Neutral through Partnership With Plastic Bank®prnewswire.com
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