ANNEBRAUNER

ANNEBRAUNER is a Danish jewellery brand founded in Aalborg in 2021. It operates primarily as a direct-to-consumer e-commerce label, selling its own line of rings, necklaces and bracelets through the official webshop at annebrauner.dk. The brand positions itself around everyday luxury: its pieces are described as 18-karat gold-plated, water-resistant, durable and designed to be worn daily, including during workouts, at the beach or in the shower. The product range shown on the official site includes necklaces such as the Zirconia Heart Halskæde, the Snake 5 mm Halskæde and the Palermo Heart Halskæde, bracelets such as the Tennis Petite Armbånd and the Sun Armbånd, and rings such as the Château Ring and the Sparkling Multicolor Blue Mix Ring. Many items are offered in multiple sizes, and the site frequently runs promotional pricing alongside regular prices. The brand emphasises a proprietary PVD coating that it says helps the jewellery withstand water, sweat and perfume while retaining its shine. ANNEBRAUNER sells in Danish kroner and ships within Denmark, offering free shipping above a stated order threshold, delivery in about two days, and a 100-day return policy. It also highlights strong customer ratings on Trustpilot and includes a jewellery box with each order. The company is privately held and, as of the available evidence, remains an active Danish jewellery label focused on its home market.

ANNEBRAUNER was founded in Aalborg, Denmark, in 2021, according to its Wikidata entry. It emerged as a Danish jewellery company operating primarily through its own e-commerce channel rather than through traditional wholesale or physical retail. The brand built its identity around a specific product promise: 18-karat gold-plated jewellery that is water-resistant, durable and suitable for everyday wear. On its official webshop, ANNEBRAUNER describes its pieces as able to withstand water, sweat and perfume, and states that a unique PVD coating is used so the jewellery can be worn during fitness, running, at the beach or in the shower without losing its shine. The product catalogue visible on the official site includes necklaces, bracelets and rings, many of them set with zirconia stones. Named lines include the Zirconia Heart Halskæde, the Tennis Petite Armbånd, the Château Ring, the Sun Armbånd and Sun Halskæde, the Sparkling Multicolor Blue Mix Ring, the Sparkling Multicolor Autumn Ring, the Snake 5 mm Halskæde and the Palermo Heart Halskæde. Several products are offered in a range of sizes, such as necklace lengths from 16 cm to 23 cm and ring sizes from 48 to 68. The brand presents its jewellery as designed to feel light and comfortable while expressing personal style and elegance, and it includes a jewellery box with each order. Commercially, ANNEBRAUNER sells in Danish kroner and focuses on the Danish market. Its webshop advertises free shipping from 595 kr., fast delivery in only two days, and a 100-day full return policy. It also highlights being top-rated on Trustpilot. The site frequently shows sale prices alongside normal prices, indicating a promotional, accessible pricing strategy. As of the available evidence, ANNEBRAUNER remains a privately held, active Danish jewellery brand centred on its direct-to-consumer webshop.

• 2021

  ANNEBRAUNER is founded in Aalborg, Denmark.

Everyday luxury jewellery: 18K gold-plated, water-resistant and durable pieces designed for daily wear, sold direct-to-consumer at accessible promotional price points.

• ANNEBRAUNER Zirconia Heart Halskæde 18K Guldbelagt

  18K gold-plated necklace with zirconia, offered in lengths from 16 cm to 23 cm.

• ANNEBRAUNER Tennis Petite Armbånd 18K Guldbelagt

  18K gold-plated tennis-style bracelet available in sizes 48 to 68.

• ANNEBRAUNER Château Ring 18K Guldbelagt

  18K gold-plated ring.

• ANNEBRAUNER Sun Armbånd 18K Guldbelagt

  18K gold-plated bracelet.

• ANNEBRAUNER Sun Halskæde 18K Guldbelagt

  18K gold-plated necklace available in sizes 48 to 68.

• ANNEBRAUNER Sparkling Multicolor Blue Mix Ring 18K Guldbelagt

  18K gold-plated ring set with zirconia in Blue Topaz, Aquamarin and L-aquamarin tones covering half the ring.

• ANNEBRAUNER Sparkling Multicolor Autumn Ring 18K Guldbelagt

  18K gold-plated ring from the Sparkling Multicolor line.

• ANNEBRAUNER Snake 5 mm Halskæde 18K Guldbelagt

  18K gold-plated snake-chain necklace, 45 cm long and extendable by 5 cm, 5 mm wide.

• ANNEBRAUNER Palermo Heart Halskæde 18K Guldbelagt

  18K gold-plated heart necklace, 40 cm long and extendable by 5 cm, with a 12 mm heart.

1. 1ANNEBRAUNER smykker | Officiel webshopannebrauner.dk
2. 2ANNEBRAUNER Sparkling Multicolor Blue Mix Ring 18K Guldbelagtannebrauner.dk
3. 3ANNEBRAUNER Snake 5 mm Halskæde 18K Guldbelagtannebrauner.dk
4. 4ANNEBRAUNER Palermo Heart Halskæde 18K Guldbelagtannebrauner.dk
5. 5ANNEBRAUNERwikidata.org