Annabel's
Annabel's is a private members' club and hospitality brand in Mayfair, London.
Last updated August 26, 2026
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Overview
Annabel's is a private members' club and hospitality brand in Mayfair, London. It was founded by Mark Birley in 1963 and named after his wife, Annabel Birley. The club became associated with London's high-end social, dining and nightlife culture. In 2018, Annabel's moved from its original location to a larger site on Berkeley Square, developing into a multi-space venue with restaurants, bars, entertainment areas and members' facilities. Its identity is strongly associated with elaborate interiors, themed rooms and a membership-based service model. Annabel's is widely regarded as one of London's best-known private members' clubs, although detailed membership, operating and financial information is not publicly disclosed.
History
Annabel's was founded in Mayfair, London, in 1963 by Mark Birley and named after his wife, Annabel Birley. It initially operated as a private social venue and gradually became an important destination for London's elite and international visitors seeking dining, nightlife and social activities. As its reputation grew, the club developed a membership-based model built around fine dining, bars and entertainment. In 2018, Annabel's moved to a new location on Berkeley Square. The new venue added more themed interiors and integrated facilities, allowing the brand to develop from a traditional nightlife club into a broader luxury members' lifestyle destination. Public information about its membership numbers, revenue and precise operating structure remains limited.
Products and positioning
An upscale private members' club and lifestyle brand for high-net-worth individuals, celebrities, and the international social elite.
Membership services · 1963
Private members' club
Annabel's core offering is a private club service for approved members and their guests, combining social, leisure, dining, bar and entertainment spaces. The brand builds long-term relationships with high-end customers through membership and venue experience.
Dining services
Dining and bars
The brand provides fine dining, bar and hospitality services within its members' venue. These offerings are integrated with the club's social function and form a central part of the Annabel's member experience.
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