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Annabelle candy

An American confectionery manufacturer known for classic candy bars including Rocky Road, U-No, Big Hunk, Abba-Zaba, and Look.

Last updated August 31, 2026

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Overview

Annabelle Candy Company is an American confectionery manufacturer headquartered in Hayward, California. Sam Altshuler, a Russian immigrant, founded the business in San Francisco in 1950 and named it after his daughter. The company developed a portfolio of packaged candy bars and related confectionery products, building particular recognition in the western United States. Annabelle’s range includes Rocky Road, U-No, Big Hunk, Abba-Zaba, and Look. These products span chocolate-covered bars, taffy-based candy, peanut and nougat-style formats, and other traditional American candy-bar styles. Rather than positioning itself around a single flagship product, the company operates as a house of established regional and national candy brands with long-standing consumer familiarity. The business moved from San Francisco to Industrial Boulevard in Hayward in 1965. It subsequently expanded its product portfolio through acquisitions, purchasing Golden Nugget Company in 1972 and Cardinet Candy Company in 1978. The Cardinet transaction brought additional candy bars into the Annabelle line. In 2022, Annabelle acquired Pearson’s Candy Company, adding another established American confectionery business to its ownership and operating footprint. Annabelle has also attracted attention through product and promotional events. In 2016, it produced a taffy weighing more than 524 pounds, which was recognized by Guinness World Records as the largest taffy. The company remains an active participant in the American candy market, with a business model centered on manufacturing and selling familiar, mass-market confectionery products. Public information about its finances, workforce, distribution structure, and current executive team is limited, so those details are not included here.

History

Annabelle Candy Company was established in San Francisco, California, in 1950 by Sam Altshuler, a Russian immigrant who named the company after his daughter. From its beginnings, the business operated as a candy manufacturer rather than as a retailer or restaurant, concentrating on packaged confectionery intended for broad consumer distribution. The company relocated to Industrial Boulevard in Hayward, California, in 1965. This move established the East Bay city as the company’s long-term operating base and provided a foundation for continued manufacturing activity. Hayward remains associated with Annabelle’s corporate and production presence. Annabelle expanded beyond its original operations through acquisitions. In 1972, it purchased Golden Nugget Company. Six years later, in 1978, Annabelle acquired Cardinet Candy Company. The Cardinet transaction added several candy bars to Annabelle’s product line and helped broaden the company’s portfolio beyond its existing offerings. These acquisitions formed part of a longer strategy of maintaining and developing established candy brands rather than relying exclusively on new product creation. The company’s best-known products include Rocky Road, U-No, Big Hunk, Abba-Zaba, and Look. Together, these brands cover several familiar American confectionery formats, including chocolate bars, taffy-based products, and candy bars incorporating peanuts or nougat-like fillings. Annabelle products have been especially associated with consumers in the western United States, although the company’s products are sold within the wider American confectionery market. In 2016, Annabelle achieved a notable promotional and production milestone when it created a taffy weighing more than 524 pounds. Guinness World Records recognized it as the largest taffy. The event drew attention to one of the company’s non-chocolate confectionery capabilities and reinforced the visibility of its taffy-related products. In 2022, Pearson’s Candy Company was sold to Annabelle Candy Company. Pearson’s is another established American confectionery business, and the transaction expanded Annabelle’s brand portfolio and corporate scope. The available reference material does not specify the transaction’s financial terms, operating integration, or changes to management. Annabelle continues to operate as an active American candy manufacturer. Detailed public information about its ownership structure, revenue, facilities, distribution partners, executive leadership, and international activities is limited. Accordingly, the company is best described on the available evidence as a privately held confectionery business with a portfolio of long-running American candy brands.

  • 2022

    Pearson’s Candy Company sold to Annabelle

    [1]

    Annabelle Candy Company acquired Pearson’s Candy Company, broadening its portfolio of American confectionery businesses.

  • 2016

    Largest taffy record

    [1]

    Annabelle produced a taffy weighing more than 524 pounds, which Guinness World Records recognized as the largest taffy.

  • 1978

    Cardinet Candy Company acquired

    [1]

    The acquisition of Cardinet Candy Company added several candy bars to Annabelle’s product range.

  • 1972

    Golden Nugget Company acquired

    [1]

    Annabelle Candy Company purchased Golden Nugget Company as part of its expansion through confectionery acquisitions.

  • 1965

    Operations move to Hayward

    [1]

    The company moved to Industrial Boulevard in Hayward, California, which became its long-term operating base.

  • 1950

    Company founded in San Francisco

    [1]

    Sam Altshuler founded Annabelle Candy Company in San Francisco, California, and named it after his daughter.

Products and positioning

A traditional American confectionery manufacturer focused on recognizable, mass-market candy bars and nostalgic regional brands.

  • Chocolate candy bar

    Rocky Road

    Rocky Road is one of Annabelle Candy Company’s best-known chocolate confectionery products. It represents the company’s emphasis on familiar, indulgent candy-bar formats sold through the mainstream American confectionery market. The product is commonly associated with Annabelle’s long-standing western United States presence.

  • Chocolate candy bar

    U-No

    U-No is a long-running chocolate candy bar in Annabelle’s portfolio. It is part of the company’s group of established brands that emphasize continuity and consumer familiarity rather than frequent product repositioning. Public reference material does not provide a confirmed launch year or detailed formulation history.

  • Nougat and peanut candy bar

    Big Hunk

    Big Hunk is a signature Annabelle candy bar associated with a chewy confectionery format incorporating peanuts. Alongside Rocky Road and U-No, it is one of the products most closely identified with the company’s core brand portfolio.

  • Taffy candy bar

    Abba-Zaba

    Abba-Zaba is an Annabelle confectionery brand built around a taffy-style candy format. It is part of the company’s broader range beyond chocolate bars and connects with Annabelle’s history of producing taffy products, including the record-setting large taffy made in 2016.

  • Chocolate candy bar

    Look

    Look is one of the candy bars listed among Annabelle Candy Company’s principal products. It contributes to the company’s portfolio of traditional packaged confectionery brands. The available sources do not provide a confirmed launch date or detailed historical account of the product.

Brand decisions

  • 2022

    Acquisition of Pearson’s Candy CompanyM&A

    Background

    Pearson’s Candy Company was sold to Annabelle Candy Company, linking two established American confectionery businesses.

    Action taken

    Annabelle acquired Pearson’s Candy Company.

    Aftermath

    The transaction expanded Annabelle’s confectionery portfolio. Publicly cited material does not state the purchase price, integration plans, or subsequent management arrangements.

  • 1978

    Acquisition of Cardinet Candy CompanyM&A

    Background

    Annabelle pursued further portfolio expansion by acquiring Cardinet Candy Company.

    Action taken

    The transaction brought several additional candy bars into Annabelle’s product line.

    Aftermath

    The acquisition broadened Annabelle’s assortment, although the available source does not provide details about the brands transferred or the transaction’s financial terms.

  • 1972

    Acquisition of Golden Nugget CompanyM&A

    Background

    Annabelle expanded its confectionery operations through the purchase of Golden Nugget Company.

    Action taken

    The company acquired Golden Nugget Company.

    Aftermath

    The available source confirms the acquisition but does not describe its financial terms, integration process, or specific effect on Annabelle’s product range.

Recent events

  • 2022

    Annabelle Candy Company acquires Pearson’s Candy Company[1]

    M&A

    Pearson’s Candy Company was sold to Annabelle Candy Company, expanding Annabelle’s portfolio of established American confectionery brands.

  • 2016

    Annabelle Candy Company sets a Guinness World Record with giant taffy[1]

    Other

    The company produced a taffy weighing more than 524 pounds, earning recognition from Guinness World Records for the largest taffy.

Sources2 sources

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