Angus Soft Fruits

Angus Soft Fruits, also known as The Berry Specialists, was established in 1994 in the berry fields of Angus, Scotland, founded by three growers: Lochy Porter, his father Willie Porter and his cousin James Gray. The business was built on the ambition to work directly with retailers and continually raise the standard of berries available to consumers. It works with a global network of grower partners to supply berries, and operates its own AVA™ Berries Breeding Programme providing exclusive varieties to customers.

Angus Soft Fruits was established in 1994 in the berry fields of Angus, Scotland, founded by three passionate growers: Lochy Porter, his father Willie Porter and his cousin James Gray. The business was built on the ambition to work directly with retailers and continually raise the standard of berries available to consumers. In 2001, Dave Griffiths and Lochy Porter developed the tabletop Seaton System, which stretched the growing season from May to September and made it easier to pick fruit. In 2002, the Angus Soft Fruits Breeding Programme was established, now known as AVA™ Berries. In March 2003, the company imported its first strawberries and raspberries from Huelva in Spain. In May 2003, AVA™, the first strawberry variety from its own breeding programme, became the first premium berry in the UK market. In 2005, it launched the Good Natured brand, expanding into a range of salads, potatoes, vegetables and growing herbs. In 2010, it opened its Salford Priors packhouse near Evesham, which packs over 70 million units annually. In February 2014, it established a Strategic Partnership with Felgar Berries in Morocco. In May 2014, it launched the Angus Select brand. In 2015, it launched the AVA™ Berries brand. In 2016, it established Isle Fruits Ltd, which further stretched its UK season from March to December on 14ha of glasshouses in Somerset. In February 2018, AVA™ Leyre became its first Spanish premium strawberry. In May 2018, AVA™ Star and AVA™ Blush extended its premium offering in the market. In June 2018, AVA™ Star won 'Best new edible crop variety' at Horticulture Week Business Awards.

The Berry Specialists; delivering great tasting berries that delight customers every day.

• AVA™ Berries

  Exclusive berry varieties from the AVA™ Berries Breeding Programme, providing a point of difference on the shelf and helping build consumer loyalty.

• Good Natured Berries

  A range of delicious berries grown worldwide, bringing seasonal flavour, energy, personality and strong brand recognition to the fixture.

• Angus Select

  A brand launched in May 2014.

1. 1Angus Soft Fruits - The Berry Specialistsangussoftfruits.co.uk
2. 2Company History - Angus Soft Fruits - The Berry Specialistsangussoftfruits.co.uk
3. 3About - Angus Soft Fruits - The Berry Specialistsangussoftfruits.co.uk
4. 4Our Brands - Angus Soft Fruits - The Berry Specialistsangussoftfruits.co.uk