Angi
Angi is a U.S. home-services marketplace that connects consumers with professionals for home improvement, repair, and maintenance work.
Last updated August 31, 2026
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Overview
Angi is a U.S. home-services brand that helps consumers find professionals for home improvement, repair, maintenance, and remodeling projects. It also provides customer-acquisition and business tools for contractors and other service providers. The business began as Angie's List, whose early model centered on consumer reviews, provider information, and membership services, before evolving into a broader online marketplace. In 2021, Angie's List was rebranded as Angi to reflect the expansion from a review directory into a wider home-services platform. Its activities include posting project requests, matching consumers with professionals, facilitating contacts or estimates, and selling lead-generation services to providers. The brand primarily serves the U.S. market and operates within the IAC group.
History
Angi traces its business origins to Angie's List, which was established in the United States in 1995. Its early model used a membership-based directory and consumer reviews to help users evaluate local contractors and home-service providers. As internet usage changed, the platform expanded into online provider search, project requests, and consumer-professional contacts. The Angie's List and HomeAdvisor businesses were later combined under Angi Homeservices and operated within the IAC group. In 2021, the company rebranded Angie's List as Angi, adopting a shorter name intended to cover a broader range of home-service activities. The renamed platform continued serving both consumers and professionals through project matching, provider lead generation, and related digital tools. The business is primarily focused on the United States, while its listed corporate entity trades on Nasdaq.
- 2021
Rebranding to Angi
[2]Angie's List changed its brand name to Angi to reflect the platform's expansion into a broader home services business.
- 1995
Founding of Angie's List
[1]Angie's List was founded in the United States, initially using a membership directory and consumer reviews to help users find home service providers.
Products and positioning
An online platform connecting U.S. consumers with home service professionals for remodeling, repair, and maintenance, as well as lead generation for service providers.
Home services platform · 2021
Angi
Angi helps U.S. consumers search for and connect with professionals for home improvement, repair, maintenance, and remodeling projects.
Service provider lead generation
Angi Leads
Angi Leads provides contractors and other home-service professionals with customer leads and acquisition services tied to consumer project requests.
Controversies
2016
HomeAdvisor settles lawsuits concerning provider rankings and reviews
HomeAdvisor agreed to resolve three class-action lawsuits concerning whether payments from service providers could influence letter grades, reviews, or search-result placement. HomeAdvisor denied the allegations but disclosed that provider revenue could affect ranking order under certain settings.
2016
HomeAdvisor provider-ranking lawsuits
HomeAdvisor agreed to settle three class-action lawsuits concerning whether payments from service providers influenced ratings, reviews, or search placement. The company denied the allegations while disclosing that provider revenue could affect ranking order under certain settings.
2014
Angie's List settles automatic-renewal lawsuit
Angie's List paid to resolve allegations that members were automatically renewed at a higher rate than they had been led to expect. The matter concerned subscription disclosures and renewal practices.
2014
Automatic-renewal lawsuit settlement
Angie's List paid to settle allegations that members were automatically renewed at rates higher than they had been led to expect. The dispute concerned subscription-renewal disclosures and practices.
Brand decisions
2021
Adopting the Angi brandStrategyBackground
The company wanted to move away from the brand image of being just a review directory and cover a broader range of home service matching.
Action taken
Renamed Angie's List to Angi and adjusted the company's brand expression accordingly.
Aftermath
Angi continues to operate as a home services platform for consumers and service providers.
Recent events
Walmart announces home services partnership with Angi[5]
Reported:
Walmart announced a partnership with Angi to make Angi service professionals available to Walmart customers through nearly 4,000 stores and online, covering 150 common home projects. The service was scheduled to launch in mid-February.
Angi launches Angi Key membership[6]
Reported:
Angi launched Angi Key, an annual membership service offering discounts on home-service projects and access to member benefits.
Corcoran rolls out RealVitalize home improvement program[7]
Reported:
The Corcoran Group rolled out RealVitalize, a home improvement program offering sellers working with its brokers renovation services and interest-free financing of up to $50,000. The program is run by Angi Homeservices.
Angie's List rebrands as Angi[8]
Reported:
Angie's List rebranded as Angi starting March 17, 2021. The company said the name change was intended to reflect its broader range of housing-related services.
- Unconfirmed
Homefix earns Angie's List Super Service Award[9]
Reported:
Homefix Custom Remodeling announced that it earned the 2020 Angie's List Super Service Award, which recognizes service professionals with exceptional service ratings and reviews on Angie's List in 2020.
Spire Pest Control earns 2020 Angie’s List Super Service Award[10]
Reported:
Spire Pest Control received the 2020 Angie’s List Super Service Award, which recognizes service professionals with exceptional service ratings and reviews.
Angie's List and Thimble partner to offer insurance[11]
Reported:
Angie's List and Thimble partnered to make Thimble liability insurance available to Angie's List professionals through the Angie's List platform.
- Unconfirmed
Isaac's Moving and Storage receives Angie's List Super Service Award[12]
Reported:
Isaac's Moving and Storage received the Angie's List Super Service Award for 2019, its seventh time receiving the award.
Sources12 sources
- 1Angi 官方公司介绍angi.com
- 2Angi Homeservices 更名为 Angi 的公告ir.angi.com
- 3Angi Inc. 投资者关系网站ir.angi.com
- 4HomeAdvisor settles lawsuits concerning provider rankings and reviewsen.wikipedia.org
- 5Walmart宣布与Angi建立家庭服务合作关系techcrunch.com
- 6Angi推出Angi Key会员服务prnewswire.com
- 7Corcoran 推出 RealVitalize 房屋改造计划therealdeal.com
- 8Angie's List 更名为 Angiktvz.com
- 9Homefix获得Angie's List Super Service Awardprnewswire.com
- 10Spire Pest Control获得2020年Angie’s List Super Service Awardopenpr.com
- 11Angie's List与Thimble合作提供保险prnewswire.com
- 12Isaac's Moving and Storage 获得 Angie's List 优质服务奖prnewswire.com
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