Angels Den
A UK platform that connects businesses seeking finance with angel investors.
Last updated August 22, 2026
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Overview
Angels Den is a United Kingdom-based investment platform focused on connecting businesses and entrepreneurs with angel investors. Founded in 2007 by Bill Morrow, the business developed around a model in which early-stage companies could present their propositions directly to potential backers, while investors could review emerging businesses and participate in private investment opportunities. The platform's activities have included online investor and entrepreneur matching, in-person pitch events, and support for the presentation and discussion of funding proposals. Its best-known event format is SpeedFunding, in which entrepreneurs deliver short pitches and then meet investors in one-to-one sessions. Bill Morrow trademarked the term in 2008, indicating that the format became an identifiable part of the brand's operating model. Angels Den subsequently expanded its digital presence. In October 2013 it launched an online platform alongside a rebranded website, giving the business an online channel in addition to its physical events. The company has also been described as an angel-led crowdfunder, positioning it between traditional angel-investor networks and newer equity-crowdfunding services. The brand has facilitated funding activity for individual businesses. In July 2013, Luisa Zissman, who had been runner-up on the BBC television series The Apprentice, reportedly secured 16 investors through Angels Den for a new business. The available reference material does not specify the amount raised or provide a complete list of companies funded through the platform. Angels Den has also operated the Angels Den Tech Club, described as a co-investment fund focused on high-growth technology start-ups eligible for the UK's Enterprise Investment Scheme. This activity broadened the brand beyond simple introductions by providing a structured investment route for qualifying technology businesses and participating investors. The available sources do not establish Angels Den's current ownership, total investment volume, portfolio size, present executive team, precise fee model, or current operating status. Accordingly, those details are left unconfirmed.
History
Angels Den was founded in the United Kingdom in 2007 by Bill Morrow. It was established as a platform intended to connect businesses seeking capital with angel investors. Rather than operating solely as a conventional venture-capital firm, the business used a network and event-based model through which entrepreneurs could present their companies directly to potential private backers. A central part of the model was SpeedFunding. These events gave entrepreneurs the opportunity to make brief elevator-style presentations and then speak with several investors in individual meetings. Morrow trademarked the SpeedFunding name in 2008. The format reflected Angels Den's emphasis on direct contact, rapid presentation, and investor-led evaluation of early-stage business opportunities. Angels Den's activities later incorporated a digital component. In October 2013, the company launched an online platform and a rebranded website. This expanded its ability to present opportunities and connect participants online, alongside its continuing offline pitch events. The company has been characterized as an angel-led crowdfunder, placing it within the broader field of equity crowdfunding, angel investment, and early-stage private finance. The platform received public attention in July 2013 when Luisa Zissman, a runner-up on the BBC television series The Apprentice, reportedly secured 16 investors through Angels Den for a new business. The reference material identifies the investor count but does not provide the financing amount or detailed terms. Angels Den also developed the Angels Den Tech Club, described as a co-investment fund aimed at high-growth technology start-ups. Eligible businesses were associated with the UK's Enterprise Investment Scheme, which is designed to encourage private investment in qualifying smaller companies. This initiative indicated an effort to provide a more structured investment route in addition to one-off introductions and pitch meetings. The available sources do not document the company's full corporate history after these developments. They do not confirm subsequent ownership changes, investment totals, portfolio size, geographic expansion, current leadership beyond the historical reference to Bill Morrow, or whether all described services remain active. The brand's present status is therefore recorded as unknown rather than assumed to be active.
- 2013
Funding activity involving Luisa Zissman
[1]Luisa Zissman reportedly secured 16 investors through Angels Den for a new business.
- 2013
Online platform launched
[1]Angels Den launched an online platform and a rebranded website in October, complementing its offline pitch events.
- 2008
SpeedFunding trademarked
[1]Bill Morrow trademarked the SpeedFunding term used for Angels Den's short-pitch investor events.
- 2007
Angels Den founded
[1]Bill Morrow founded Angels Den in the United Kingdom as a platform intended to connect businesses with angel investors.
Products and positioning
An angel-led fundraising and investment-matching platform for entrepreneurs, early-stage businesses, and private investors.
Investment and fundraising services
Angel investment platform
The core Angels Den service connects businesses and entrepreneurs seeking finance with angel investors. It supports the presentation of business opportunities, discovery of potential investment prospects, and communication between founders and private backers. The available sources do not establish the platform's current technical functions, commercial terms, or investment volume.
Investor pitch events · 2008
SpeedFunding
SpeedFunding is an Angels Den event format in which entrepreneurs deliver short elevator pitches and then meet investors on a one-to-one basis. The format was designed to create rapid, direct contact between businesses and multiple potential angel backers. Bill Morrow trademarked the term in 2008.
Technology-startup co-investment
Angels Den Tech Club
The Angels Den Tech Club was described as a co-investment fund focused on high-growth technology start-ups. The businesses targeted by the initiative were reported to be eligible for the UK's Enterprise Investment Scheme. The available material does not confirm the fund's size, investment count, current availability, or subsequent performance.
Brand decisions
2013
Launch of online platform and rebranded websiteProduct launchBackground
Angels Den had used offline investor pitch events as part of its angel-led funding model.
Action taken
The company launched an online platform and introduced a rebranded website in October 2013.
Aftermath
The change added a digital channel to the company's existing event-based approach, but the available source does not quantify its commercial or investment impact.
2008
Development of the SpeedFunding brandStrategyBackground
Angels Den used short entrepreneur pitches and direct investor meetings as part of its fundraising model.
Action taken
Bill Morrow trademarked the SpeedFunding term, formalizing the name of the event concept.
Aftermath
SpeedFunding became an identifiable component of Angels Den's offline pitch-event offering.
Recent events
- 2013
Luisa Zissman obtains funding through Angels Den[1]
Other
Luisa Zissman, runner-up on the BBC television series The Apprentice, reportedly found 16 investors through Angels Den to support a new business.
- 2013
Angels Den launches an online platform and rebranded website[1]
Product launch
Angels Den introduced an online platform and a redesigned brand website, extending its investor-entrepreneur activities beyond offline events.
- 2008
Bill Morrow trademarks the SpeedFunding term[1]
Other
Bill Morrow trademarked the term SpeedFunding, associated with Angels Den's short-pitch and investor-meeting event format.
Sources2 sources
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