&TV
An Indian Hindi-language general entertainment television channel owned by Zee Entertainment Enterprises.
Last updated August 31, 2026
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Overview
&TV is a Hindi-language general entertainment television channel operated by Zee Entertainment Enterprises (ZEEL), part of the company's branded '&' family of television services. The channel was created to broaden ZEEL's Hindi entertainment portfolio with a mix of scripted fiction, comedy, fantasy and supernatural programs, reality formats, and other mass-market programming. It began broadcasting on 2 March 2015, initially serving India and international Hindi-speaking audiences, including viewers in the Middle East. The channel subsequently expanded its international distribution. In the United Kingdom, &TV launched on 6 April 2015, replacing the Hindi-language channel Lamhe. Its British distribution was later discontinued on 1 June 2019 in connection with ZEEL's wider shift toward digital delivery and the launch of ZEE5. The channel returned to the UK market on 11 November 2024 through Samsung TV Plus, followed by availability on Rakuten TV from 10 March 2025. &TV belongs to a broader portfolio of ZEEL services using the ampersand naming system. Related brands include &Pictures, a Hindi-language satellite movie channel, and &Xplor HD, a premium high-definition movie service focused on critically acclaimed and arthouse Bollywood films. Unlike those movie-oriented channels, &TV's core identity is general entertainment programming across multiple genres. The brand's positioning is built around Hindi-language entertainment for a broad television audience rather than a narrowly defined premium or specialist segment. Its programming model combines serial drama and comedy with supernatural, fantasy, reality, and other non-scripted formats. Distribution has included conventional television platforms in India and international pay-TV or connected-TV services. The available reference material does not identify a separate corporate entity, founder, chief executive, financial results, or current broadcast footprint beyond the markets and platforms described above.
History
&TV was established by Zee Entertainment Enterprises as a Hindi-language general entertainment channel within the company's ampersand-branded portfolio. It started broadcasting on 2 March 2015. The channel's format was broader than a movie-only or narrowly themed service: its programming categories included drama, comedy, fantasy and supernatural content, as well as reality and other non-scripted shows. This placed &TV within the competitive Hindi general entertainment television market, where channels typically use a combination of serial fiction and variety formats to reach large audiences. From its launch, the service also pursued audiences outside India. It began international broadcasting in the Middle East and entered the United Kingdom on 6 April 2015. The UK launch replaced Lamhe, giving ZEEL another Hindi-language service in that market. The channel's international distribution later changed as the company increased its emphasis on digital services. &TV's UK broadcast ended on 1 June 2019, with the launch and development of ZEE5 cited in the reference material as part of that transition. The brand remained associated with ZEEL's wider '&' family. That family included &Pictures, a Hindi satellite movie channel, and &Xplor HD, a premium HD movie channel featuring critically acclaimed and arthouse Bollywood films. These adjacent services helped distinguish the portfolio by genre: &TV served as the general entertainment outlet, while the other brands concentrated more directly on films. The UK service was restored through newer connected-TV distribution. &TV relaunched in the United Kingdom on Samsung TV Plus on 11 November 2024 and expanded to Rakuten TV on 10 March 2025. This return indicates a renewed presence in the market through platform-based television distribution rather than the earlier arrangement described for its 2015 launch. Public reference material supplied for this entry does not provide detailed audience figures, financial data, named executives, individual program launch dates, or a complete current carriage list. Those details are therefore not included.
- 2025
UK distribution expands to Rakuten TV
[1]The relaunched UK service became available on Rakuten TV from 10 March 2025.
- 2024
UK relaunch on Samsung TV Plus
[1]&TV returned to the UK market on Samsung TV Plus on 11 November 2024.
- 2019
UK broadcast discontinued
[1]&TV closed its UK service on 1 June 2019 following the development of ZEE5 as a digital platform.
- 2015
Channel launch
[1]&TV began broadcasting on 2 March 2015 as a Hindi-language general entertainment channel owned by Zee Entertainment Enterprises.
- 2015
United Kingdom launch
[1]The channel launched in the UK on 6 April 2015, replacing Lamhe.
Products and positioning
A broad-reach Hindi general entertainment channel within Zee Entertainment Enterprises' ampersand-branded television portfolio.
Hindi-language television channel · 2015
&TV general entertainment channel
The core &TV service is a Hindi-language general entertainment channel. Its programming mix spans scripted drama, comedy, fantasy and supernatural formats, along with reality and other non-scripted programming. The channel has served Indian viewers and selected international Hindi-speaking markets, with later UK distribution using connected-TV platforms.
Brand decisions
2024
Relaunch through connected-TV distributionStrategyBackground
After the earlier UK closure, the channel re-entered the market using a connected-TV platform.
Action taken
&TV relaunched in the UK on Samsung TV Plus on 11 November 2024.
Aftermath
The UK presence expanded further when the service became available on Rakuten TV in March 2025.
2019
Discontinuation of the UK broadcastStrategyBackground
&TV had operated in the UK since 2015, but its UK broadcast was discontinued in June 2019 as ZEEL launched and developed ZEE5.
Action taken
The UK service was closed on 1 June 2019.
Aftermath
The channel later returned to the UK through Samsung TV Plus in 2024 and Rakuten TV in 2025.
Recent events
- 2025
&TV becomes available on Rakuten TV in the UK[1]
Product launch
The channel extended its renewed UK availability to Rakuten TV on 10 March 2025.
- 2024
&TV returns to the UK on Samsung TV Plus[1]
Product launch
After the earlier UK closure, &TV relaunched in the United Kingdom on Samsung TV Plus on 11 November 2024.
- 2019
&TV ends its UK broadcast[1]
Other
&TV ceased its UK broadcast on 1 June 2019 as ZEEL developed ZEE5 as a digital distribution and streaming destination.
- 2015
&TV begins broadcasting[1]
Product launch
&TV launched as a Hindi-language general entertainment channel under Zee Entertainment Enterprises, beginning its broadcasts on 2 March 2015.
- 2015
&TV launches in the United Kingdom[1]
Product launch
The channel entered the UK market on 6 April 2015, replacing the Hindi-language channel Lamhe.
Sources2 sources
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