&Do Holdings Co., Ltd.

&Do Holdings Co., Ltd. is a Japanese real-estate services holding company that operates the nationwide House Do (ハウスドゥ) network. The company was originally named House Do Co., Ltd. and changed its corporate name to &Do Holdings Co., Ltd. in January 2022. It is listed on the Tokyo Stock Exchange Prime Market and describes itself as working to "Innovate the Industry" by reshaping the real-estate business around customer needs. The group provides a one-stop range of real-estate services through a nationwide store network and technology. Its business segments include franchising, real-estate brokerage (buying and selling), financial services, the House Leaseback business, and building management. Through the House Do franchise, the company operates a large network of franchised stores across Japan; as of the end of August 2026, the network counted 736 contracted franchise stores, including those preparing to open. Among its distinctive offerings is the House Leaseback service, in which House Do purchases a customer's property and then leases it back so the customer can continue living there as before. The group also offers a reverse mortgage product for seniors, the Rakuten Bank Reverse Mortgage, which allows customers to borrow against their home while continuing to live in it, with flexible use of funds and interest-only monthly payments. It has a capital and business alliance with the Daiichi Life Group to expand businesses such as reverse mortgage guarantees and to develop new financial services for the senior generation. Beyond brokerage and finance, the group is active in housing and hospitality. It offers the new-build design housing brand SHIRO, and it opened the LUXE TECH VILLA smart hotel on Amami Oshima, an IoT-equipped hotel positioned as a luxurious escape from daily life. The company also emphasizes sustainability and recruitment, seeking employees to support its business expansion. The corporate philosophy states that the company constantly creates prosperity for customers, employees, and society, pursuing lasting prosperity and greater happiness, and that it exists to be needed by and to serve its customers. Its mascot character, DO-kun, is modeled on a golden retriever and represents the friendly, knowledgeable face of the House Do brand.

&Do Holdings traces its origins to House Do Co., Ltd., a Japanese real-estate company that built a nationwide network of franchised real-estate stores under the House Do brand. The company expanded from brokerage into a broader set of real-estate-related services, including franchising, financial services, leaseback, and building management, positioning itself as a one-stop provider for customers who want to buy, sell, use, build, or renovate property. A significant corporate milestone came in January 2022, when House Do Co., Ltd. changed its corporate name to &Do Holdings Co., Ltd. The new holding-company name reflects the group's wider scope beyond the original House Do store brand, encompassing multiple business lines and subsidiaries. The group has continued to diversify. It formed a capital and business alliance with the Daiichi Life Group to expand businesses such as reverse mortgage guarantees and to develop new financial services for senior customers, and it offers the Rakuten Bank Reverse Mortgage, a senior-oriented loan secured by the customer's home. It also launched the SHIRO new-build design housing brand and opened the LUXE TECH VILLA smart hotel on Amami Oshima. By the mid-2020s the House Do franchise network had grown to hundreds of stores across Japan, with 736 contracted franchise stores reported as of the end of August 2026, including stores preparing to open. The company is listed on the Tokyo Stock Exchange Prime Market and continues to pursue its stated goal of innovating the real-estate industry.

• House Do Co., Ltd. changed its corporate name to &Do Holdings Co., Ltd.

• House Do FC network reported 736 contracted franchise stores nationwide (including stores preparing to open).

• The 18th Ordinary General Meeting of Shareholders was concluded.

A nationwide, one-stop real-estate services group aiming to "Innovate the Industry" and put customers at the center of the real-estate business.

• House Do franchise (House Do FC)

  Nationwide franchised real-estate store network; 736 contracted stores as of end-August 2026.

• House Leaseback

  House Do purchases the customer's property and leases it back so the customer can continue living there.

• Rakuten Bank Reverse Mortgage

  Senior-oriented loan secured by the customer's home; flexible use of funds, interest-only monthly payments.

• SHIRO design housing

  House Do's new-build design housing brand, with floor plans designed by architects.

• LUXE TECH VILLA

  IoT smart hotel opened on Amami Oshima.

1. 1And Doホールディングス【東証プライム上場】 －不動産サービスの全国ネットワーク－housedo.co.jp
2. 2会社案内 ｜ 【And Doホールディングス】不動産サービスの全国ネットワークhousedo.co.jp
3. 3当社の理念 ｜ 【And Doホールディングス】不動産サービスの全国ネットワークhousedo.co.jp
4. 4And Doホールディングスマスコットキャラクター紹介 ｜ 【And Doホールディングス】不動産サービスの全国ネットワークhousedo.co.jp
5. 5&Do Holdings - Wikidatawikidata.org