ANC Sports
ANC Sports is a sports multimedia and technology-integration company that designs, installs, operates, and commercializes visual and digital systems for sports, entertainment, retail, and transportation venues.
Last updated August 25, 2026
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Overview
ANC Sports is a privately held venue-technology and sports-marketing company headquartered in Purchase, New York. Founded in 1997 by Jerry Cifarelli Sr. and Alan N. Cohen, a former co-owner of the Boston Celtics, the company initially built its business around rotational advertising signage and venue-branding systems. It later expanded into LED displays, digital signage, display-control software, advertising sales, graphic design, installation, operations, maintenance, and related commercial services. The company’s work is aimed primarily at facilities where spectators, visitors, and commercial partners interact with a branded physical environment. Its customers and project settings have included professional sports arenas and stadiums, collegiate venues, entertainment facilities, retail properties, and transportation hubs. ANC’s offering combines physical display infrastructure with software and operational services, allowing venue operators and rights holders to manage sponsorship visibility, event presentation, wayfinding, and other forms of visual communication. ANC developed an early technology and systems business through ANC Technologies, formed in 1999. The division created FasciaSOFT, an operating engine for LED systems, and helped the company introduce 360-degree LED fascia signage in the National Hockey League. ANC also developed VisionSOFT, a display-management application designed to control multiple screens from a single console and distribute uncompressed video. These technologies supported digital fascia, scoreboard, courtside, and other venue-display applications. During the 2000s, ANC won recurring operational assignments at major North American venues, including Cleveland’s Quicken Loans Arena, Minnesota’s Target Center, Philadelphia’s Wells Fargo Center, and Toronto’s Air Canada Centre. The company also expanded into digital courtside signage and advertising consultation. Its projects included LED installations and venue-display work associated with Washington Nationals Park, Washington’s Verizon Center, Portland’s Rose Garden, Pittsburgh’s Consol Energy Center, Fenway Park, and other sports and event properties. ANC’s ownership changed in 2015 when Learfield acquired the company. Jerry Cifarelli Sr. retired from ANC at the end of 2021 after approximately 25 years with the business. In 2023, C10 Media and Cifarelli Sr. acquired ANC back from Learfield, and Jerry Cifarelli Jr. became chief executive officer. Recent work identified for the company has included projects involving the Los Angeles Dodgers, Cleveland Cavaliers, Moynihan Train Hall, and Westfield World Trade Center. ANC is best understood as a business-to-business venue-services and technology brand rather than a consumer-facing product label. Its positioning rests on integrating design, hardware, software, installation, content presentation, advertising, and ongoing venue operations. Publicly available information does not establish a complete current client roster, revenue profile, or detailed geographic breakdown beyond its North American activities.
History
ANC Sports was established in 1997 by Jerry Cifarelli Sr. and Alan N. Cohen. Cohen had been a co-owner of the Boston Celtics, while the new company focused on the commercial and technical presentation of sports venues. In its first year ANC obtained North American rights to Space & Time rotational-signage technology and reached an agreement with the WNBA to supply rotational signage to each of its teams. The early business therefore combined physical display technology with sponsorship and advertising applications. By 1998, ANC was offering courtside and backlit fascia rotational signage. In 1999 it created ANC Technologies, a dedicated technology division, and ANC Marketing, a consulting and marketing unit. ANC Technologies developed FasciaSOFT, an operating engine for LED systems. The software supported the company’s introduction of 360-degree LED fascia signage in the NHL. ANC Marketing was intended to help clients formulate and execute venue-marketing strategies, later expanding into a national advertising-sales operation. ANC’s growth during the early and mid-2000s came from recurring operational contracts and the transition from mechanical or rotational signage toward networked digital displays. Between 2002 and 2006, the company was selected to provide ongoing services for digital fascia and scoreboard signage at venues including Quicken Loans Arena in Cleveland, Target Center in Minneapolis, Wells Fargo Center in Philadelphia, and Air Canada Centre in Toronto. During this period it introduced VisionSOFT, a system designed to manage multiple displays through a single control interface and distribute uncompressed video, reducing image distortion. VisionSOFT also operated digital courtside press tables and related display systems. During the 2005–06 season, ANC’s digital courtside signage became the first such system approved for an NBA event, according to the company’s historical account. ANC subsequently introduced LED and DLP II courtside signage systems for NBA and NCAA applications. It also formed a manufacturing relationship with Mitsubishi Electric, supporting larger-scale LED projects. The company’s project work broadened across sports and entertainment properties. ANC completed major display installations associated with Washington Nationals Park, Washington’s Verizon Center, and Portland’s Rose Garden. VisionSOFT operated the LED display system at Pittsburgh’s Consol Energy Center in 2010. That year ANC also worked on the Caesars Tribute to the Golden Age of Ice Skating in Atlantic City. In 2011 it renovated Fenway Park with a high-definition video display system, supplied LED perimeter signage for a professional tennis event in the United States, and provided digital signage for the Dodge National Circuit Finals Rodeo in Oklahoma. ANC was acquired by Learfield in 2015. The transaction changed the company’s ownership while preserving its role as a specialized venue-technology and sports-marketing business. Jerry Cifarelli Sr. retired on December 31, 2021, after approximately 25 years with ANC. In 2023, C10 Media and Cifarelli Sr. acquired the company back from Learfield. Following the transaction, Jerry Cifarelli Jr. became ANC’s chief executive officer. The company’s more recent project references include work for the Los Angeles Dodgers and Cleveland Cavaliers, as well as installations or venue projects at Moynihan Train Hall and Westfield World Trade Center. ANC’s stated capabilities now span LED, rotational, and fixed displays; software and control systems; installation; venue operations and maintenance; advertising consultation and sales; graphic design; and print production. Its history reflects the convergence of sponsorship inventory, digital media infrastructure, and venue experience management in professional sports and other public-facing facilities.
- 2023
ANC is reacquired
[1]C10 Media and Jerry Cifarelli Sr. bought ANC back from Learfield, with Jerry Cifarelli Jr. becoming CEO.
- 2021
Jerry Cifarelli Sr. retires
[1]Jerry Cifarelli Sr. retired from ANC on December 31 after approximately 25 years with the company.
- 2015
Learfield acquisition
[1]Learfield acquired ANC Sports.
- 2011
Fenway Park and other display projects
[1]ANC renovated Fenway Park with a high-definition video display system and delivered digital or LED signage for tennis and rodeo events.
- 2010
LED and event-display projects continue
[1]ANC operated the LED display system at Pittsburgh’s Consol Energy Center and contributed to the Caesars Tribute to the Golden Age of Ice Skating in Atlantic City.
- 2005
VisionSOFT and digital courtside systems introduced
[1]ANC introduced VisionSOFT and expanded its digital courtside display systems, including applications for professional basketball.
- 2002
Recurring venue operations work begins
[1]ANC began a period of recurring operational assignments for digital fascia and scoreboard signage at major North American arenas, continuing through 2006.
- 1999
Technology and marketing divisions formed
[1]ANC established ANC Technologies and ANC Marketing. ANC Technologies developed FasciaSOFT, while the technology division helped introduce 360-degree LED fascia signage in the NHL.
- 1998
Courtside and fascia signage expands
[1]ANC offered courtside and backlit fascia rotational-signage systems for sports venues.
- 1997
ANC Sports is founded
[1]Jerry Cifarelli Sr. and Alan N. Cohen founded ANC Sports. The company acquired North American rights to Space & Time rotational-signage technology and agreed to provide rotational signage for WNBA teams.
Products and positioning
Integrated venue branding, digital-display technology, advertising, and operational services for sports, entertainment, retail, and transportation facilities.
Venue technology
LED display systems
ANC designs, installs, and operates LED displays for sports and entertainment facilities. Applications include fascia, perimeter, scoreboard, courtside, and other large-format visual systems used for live-event presentation, sponsorship exposure, information, and venue branding.
Advertising signage · 1997
Rotational signage systems
Rotational signage was part of ANC’s original business and enabled multiple advertisers or messages to share physical display inventory. The company obtained North American rights to Space & Time rotational-signage technology in 1997 and supplied rotational signage for sports organizations and venues.
Display-control software · 1999
FasciaSOFT
FasciaSOFT is an operating engine developed by ANC Technologies for LED systems. It supported coordinated operation of LED fascia displays and was associated with ANC’s introduction of 360-degree LED fascia signage in the NHL.
Digital media software
VisionSOFT
VisionSOFT is ANC’s display-management application for controlling multiple displays through one console and distributing uncompressed video. The system was used in LED display environments and digital courtside applications, including press-table systems.
Sports venue signage
Digital courtside signage systems
ANC developed digital courtside systems using LED and DLP technologies for basketball and other sports settings. The systems were intended to provide flexible commercial and event messaging in highly visible courtside positions.
Venue services
Venue branding and operations services
ANC provides integrated design, installation, signage operation, maintenance, advertising consultation, graphic design, and print production. These services allow venue owners, teams, event organizers, and commercial partners to manage physical and digital brand presentation as one program.
Brand decisions
2023
Reacquisition of ANC SportsM&ABackground
Following Learfield’s ownership period and Jerry Cifarelli Sr.’s retirement in 2021, the company returned to ownership connected with its founding leadership.
Action taken
C10 Media and Jerry Cifarelli Sr. purchased ANC back from Learfield, and Jerry Cifarelli Jr. became CEO.
Aftermath
ANC continued as a privately held venue-technology and sports-services company, with recent project references including the Los Angeles Dodgers, Cleveland Cavaliers, Moynihan Train Hall, and Westfield World Trade Center.
2015
Sale of ANC Sports to LearfieldM&ABackground
ANC had developed from a rotational-signage business into a broader venue-technology and sports-marketing company.
Action taken
Learfield acquired ANC Sports.
Aftermath
ANC operated under Learfield until it was purchased back in 2023.
Sources1 sources
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