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ANABUKI Digital Service Inc.

A Japanese online service company operating the renovation company matching platform 'Reform Guide'.

Last updated September 26, 2026

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Overview

ANABUKI Digital Service Inc. (あなぶきデジタルサービス株式会社) is a Japanese online service company headquartered in Shibuya, Tokyo. It operates 'Reform Guide' (リフォームガイド), a matching platform that connects homeowners with renovation companies. The company is part of the Anabuki Group, with shareholders including Anabuki Housing Service Co., Ltd. and Anabuki Kosan Co., Ltd. It was established in August 2003, but began its current business in August 2022 when it succeeded the 'Reform Guide' business from Glover Co., Ltd. through an absorption-type company split. The company's mission is to provide a platform that fuses digital and real elements to contribute to local communities and deliver 'peace of mind' and 'excitement' to customers. It offers a concierge-style service where professional concierges deeply understand the characteristics of each renovation company and introduce the optimal company for each customer. The company also provides services such as website production for renovation companies and hosts the 'Reformguide Awards Ceremony' to recognize outstanding member companies. As of its company overview, it has a capital of 15 million yen and 21 employees.

History

ANABUKI Digital Service Inc. was established on August 11, 2003, but initially remained dormant. The origin of its current business lies with Glover Co., Ltd., which launched the 'Reform Guide' website in June 2015. In July 2019, Anabuki Group's startup support fund (CVC) invested in Glover, and discussions began to create synergies with the Anabuki Group. On August 1, 2022, Anabuki Digital Service succeeded the 'Reform Guide' business from Glover through an absorption-type company split, using the dormant company established in 2003 as the successor. In May 2021, the site's monthly new organic users exceeded 500,000. In May 2023, the Reform Guide website was renewed, and in March 2024, the corporate site was renewed. On September 1, 2023, the office was relocated from Shiba Daimon, Minato Ward to Dogenzaka, Shibuya Ward. In January 2024, the company started a 'Renovation Company Dedicated Website Production' service and held the first 'Reformguide Awards Ceremony 2023' on January 18, 2024. On July 14, 2024, the company appeared on the TOKYO MX information variety program 'Ee Janai Ka!!'.

  • Company established.

  • Glover Co., Ltd. opened the 'Reform Guide' website.

  • Anabuki Group's startup support fund (CVC) invested in Glover Co., Ltd.

  • Monthly new organic users exceeded 500,000.

  • Succeeded the 'Reform Guide' business from Glover Co., Ltd. through an absorption-type company split.

  • Renewed the Reform Guide website.

  • Relocated office from Shiba Daimon, Minato Ward to Dogenzaka, Shibuya Ward.

  • Started 'Renovation Company Dedicated Website Production' service.

  • Held the first 'Reformguide Awards Ceremony 2023'.

  • Renewed the corporate site.

Products and positioning

A platform that fuses digital and real elements to contribute to local communities and provide 'peace of mind' and 'excitement' to customers.

  • Reform Guide

    A matching platform service that introduces optimal renovation companies to customers through professional concierges.

  • Renovation Company Dedicated Website Production

    A service to produce websites for renovation companies.

Sources4 sources

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