Amway

Amway is a privately held direct-selling company headquartered in Ada, Michigan, United States, and founded in 1959. It sells consumer products through a network of independent business owners, with major categories including nutrition, beauty, personal care, home care, and selected home equipment. Its principal brands and product lines include Nutrilite nutrition products, Artistry beauty products, eSpring water-treatment systems, Amway Home cleaning products, and XS energy drinks. The company combines product distribution with an independent-distributor development model and is commonly classified within the multi-level direct-selling or network-marketing sector. Amway operates in the United States and a number of international markets through local businesses and sales networks, including Amway China in the Chinese market.

Amway was founded in the United States in 1959 by Jay Van Andel and Rich DeVos. Its early business focused on household consumer products, after which it developed a direct-selling network centered on independent business owners. The company later expanded into nutrition, beauty, personal care, and home products, while establishing local operating structures in different countries and regions. Nutrilite, Artistry, eSpring, and Amway Home became representative parts of its portfolio. Amway has remained privately held and has continued to use a direct-selling model, adapting its products, sales practices, and local operations to the regulatory and market conditions of each country. It also operates local businesses in markets including China.

• 1959

  Company Founded

  [2]About Amwayamway.com

  Jay Van Andel and Rich DeVos founded Amway in the United States, starting a business related to household consumer products.

• International Expansion

  [2]About Amwayamway.com

  Amway established business and sales networks in multiple countries and regions outside the United States, becoming a global direct selling enterprise.

A comprehensive consumer brand offering nutrition, beauty, and home care products through direct selling and independent business owner networks.

• Nutritional supplements

  Nutrilite

  Amway’s nutrition brand, offering vitamins, minerals, phytonutrients, and other dietary-supplement products. It is one of the company’s best-known core brands.

• Beauty and skin care

  Artistry

  Amway’s beauty brand, offering skin-care, makeup, and related beauty products for everyday personal-care needs.

• Home appliances

  eSpring

  Amway’s home water-treatment product line, focused on household water purification and related home technology applications.

• Home cleaning

  Amway Home

  Amway’s home-care line, including laundry, cleaning, and household-care products for domestic use.

• Beverages

  XS

  Amway’s functional beverage brand, positioned around energy and active-lifestyle consumption occasions.

• 2020

  Amway sued over alleged failure to pay minimum wage

  William Orage sued Amway, claiming that his principal task was recruiting new independent business owners rather than sales, and alleging that he received no pay for training and recruitment time. The claims are allegations in the lawsuit.

  Source

Read more

• 2024

  Amway leadership transitions to Michael Nelson[10]Amway leadership transitions to Michael Nelsonamway.com

  Leadership change

  Michael Nelson became Amway's chief executive, succeeding the previous leadership arrangement as the company continued its privately held, family-associated governance structure.

• 2019

  Amway China promoted a digital and social-commerce transformation[11]Amway China promoted a digital and social-commerce transformationm.xinminweekly.com.cn

  Leadership change

  At the company’s China anniversary event, CEO Milind Pant presented digitalization and social commerce as central to the next phase of Amway’s business, while China was described as a major innovation market.

• 2019

  Amway appoints Milind Pant as chief executive officer[12]Amway appoints Milind Pant as chief executive officeramwayglobal.com

  Leadership change

  Milind Pant became Amway's chief executive, succeeding Doug DeVos and becoming the first CEO from outside the founding families.

• 2018

  Amway China reported three consecutive years of declining performance[13]Amway China reported three consecutive years of declining performancem.21jingji.com

  Other

  A Chinese business report described declining performance in Amway’s China operation from 2014 through 2016 and noted the company’s effort to refresh its model through experience centers, online tools, and social commerce.

• 2005

  Amway restructures its China operating model[7]Continuing public criticism of multilevel-marketing practicesen.wikipedia.org

  Regulation

  Following China's regulatory changes affecting direct selling, Amway adjusted its local model and used a combination of direct-selling activities and retail stores.

• 2003

  Amway launches global charitable initiative[14]Amway launches global charitable initiativeamwayglobal.com

  Campaign

  The Amway One by One Campaign for Children was introduced as a company-supported social-impact program focused on children and community projects.

1. 1Amway official websiteamway.com
2. 2About Amwayamway.com
3. 3Amway brands and productsamway.com
4. 4Amway sued over alleged failure to pay minimum wagelatimes.com
5. 5China regulates direct-selling and pyramid-selling activityreuters.com
6. 6Amway agreed to revise disputed Nutrilite labeling languagezh.wikipedia.org
7. 7Continuing public criticism of multilevel-marketing practicesen.wikipedia.org
8. 8Amway reaches settlement with the Federal Trade Commissionftc.gov
9. 9FTC issues decision in Amway pyramid-selling caseftc.gov
10. 10Amway leadership transitions to Michael Nelsonamway.com
11. 11Amway China promoted a digital and social-commerce transformationm.xinminweekly.com.cn
12. 12Amway appoints Milind Pant as chief executive officeramwayglobal.com
13. 13Amway China reported three consecutive years of declining performancem.21jingji.com
14. 14Amway launches global charitable initiativeamwayglobal.com
15. 15Amway announces final job cuts in restructuring | Newsradio WOOD 1300 and 106.9 FMwoodradio.iheart.com
16. 16Amway donates RM156,000 towards purchasing test kitsthestar.com.my
17. 17Amway Partners with TCS for Strategic IT Operations Transformationequitybulls.com
18. 18Emirates partners with Amwayemirates247.com
19. 19ITC partners with Amway to develop range of immunity boosting productsbusiness-standard.com
20. 20TCS partners with Amway for strategic IT operations transformationbusiness-standard.com