AMSOIL
An American synthetic lubricant brand serving automotive, motorcycle, and industrial applications.
Last updated August 25, 2026
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Overview
AMSOIL is an American lubricant brand and company focused on the development, production, and sale of synthetic lubricants and related maintenance products. Founded by Albert J. Amatuzio in 1972, the company initially addressed the need for high-performance lubrication in automotive and mechanical applications. Its portfolio later expanded to passenger vehicles, diesel engines, motorcycles, marine equipment, outdoor power equipment, and industrial machinery. Product categories commonly associated with the brand include motor oils, transmission fluids, gear oils, hydraulic fluids, and filtration products. AMSOIL positions its products around synthetic formulations, wear protection, high-temperature performance, and extended service intervals. The brand primarily reaches customers through a dealer network and online channels, with its strongest recognition in the United States. Reliable public information is insufficient to assess its revenue, sales volume, or global market share.
History
AMSOIL was founded in the United States by Albert J. Amatuzio in 1972. The company built its business around synthetic lubricants and gradually developed a product range for automotive and mechanical equipment. Over time, AMSOIL expanded into passenger vehicles, diesel engines, motorcycles, marine equipment, outdoor power equipment, and industrial machinery. It has marketed its products through a dealer network and online channels, with brand communications focused on synthetic lubricant performance, equipment protection, and maintenance convenience. Public information about the company’s detailed organizational history, ownership changes, and financial development is limited, so this entry does not add unsupported claims about acquisitions, listing events, or financial milestones.
- 1972
Products and positioning
Synthetic Motor Oils
One of AMSOIL’s core product lines for passenger vehicles, diesel engines, and other engine applications. The line emphasizes synthetic formulations, wear protection, and high-temperature stability, with specific grades varying by vehicle and use case.
Transmission Fluids
Lubricants designed for automatic transmissions and other drivetrain systems, positioned around shifting performance, thermal stability, and component protection. Compatibility depends on the specific product and manufacturer specifications.
Gear Oils
Lubricants for gears, differentials, and related components in vehicles, motorcycles, and machinery. They are intended to reduce friction and wear while providing protection under varying loads, pressures, and temperatures.
Hydraulic Fluids
Fluids for hydraulic equipment and machinery, used to transmit power and help manage wear, corrosion, and temperature-related stresses. Application suitability depends on the equipment requirements.
Oil Filters
Filtration products associated with engine lubrication maintenance, intended to help remove particles and contaminants from engine oil as part of the AMSOIL maintenance product range.
Recent events
AMSOIL introduces 15W-50 Synthetic Small-Engine Oil[3]
Reported:
AMSOIL introduced 15W-50 Synthetic Small-Engine Oil as a new viscosity in its commercial-grade small-engine oil product line.
AMSOIL launches Runs on Freedom Snowmobile Warranty[4]
Reported:
AMSOIL launched the Runs on Freedom Snowmobile Warranty, which covers specified engine repairs for qualifying new-model-year snowmobiles using AMSOIL INTERCEPTOR Synthetic 2-Stroke Oil exclusively, for up to two years or 5,000 miles.
AMSOIL and Banks Power enter strategic partnership[5]
Reported:
AMSOIL and Banks Power announced a strategic partnership under which AMSOIL lubricants will be the lubricant of choice for Banks Power applications, and AMSOIL SEVERE GEAR Synthetic Gear Lube will be the first-fill lubricant for the Banks Ram-Air differential cover.
Sources7 sources
- 1AMSOIL official websiteamsoil.com
- 2AMSOIL About pageamsoil.com
- 3AMSOIL推出15W-50合成小型发动机油prweb.com
- 4AMSOIL推出Runs on Freedom雪地摩托车保修服务prweb.com
- 5AMSOIL 与 Banks Power 建立战略合作伙伴关系prweb.com
- 6AMSOIL Introduces New 100% Synthetic Diesel Oil for Smaller Diesel Enginesprweb.com
- 7AMSOIL Introduces New 15W-50 Synthetic Small-Engine Oilprweb.com
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