Skip to content

Amsa assurances Sénégal

Amsa assurances Sénégal is a Senegalese non-life insurance company headquartered in Dakar and operating under the CIMA regional insurance framework.

Last updated August 31, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Amsa assurances Sénégal is a Senegalese insurance company focused on non-life insurance. Its current identity dates from April 2006, when Assurances générales sénégalaises (AGS) adopted the Amsa assurances Sénégal name. The business traces its deeper origins to the establishment of a Dakar office by the French insurer Compagnie d'assurances générales contre l'incendie in 1942. That historical presence continued through the restructuring of French public insurers in 1968, after which the company operated under the Assurances générales de France (AGF) name. The present company was created in 1977 through the combination of the Senegalese portfolios of AGF and Groupe des assurances nationales (GAN), two French public insurance groups. The proposed formation of Assurances générales sénégalaises was submitted to the Senegalese government on 7 January 1977. It received an initial approval from the Ministry of Finance and Economic Affairs in January 1977, followed by final approval under Order No. 6317 on 15 June 1977, with effect retroactive to 1 January 1977. The company's first constitutive assembly took place on 11 July 1977. AGS initially began with share capital of 230 million F.CFA. According to the cited company history, the capital was increased several times between 1983 and 1989, reaching 2.99 billion F.CFA by 1989. It was later increased to 3.68 billion F.CFA in 2013 and to 5 billion F.CFA in 2015. The original ownership structure comprised AGF and GAN, Senegalese private individuals, and the Senegalese state. In 1996, AGF sold its interest in AGS to Compagnie financière de l'ouest africain, which became the majority shareholder. The available reference does not identify the company's current shareholders or ultimate owner. The 2006 rebranding to Amsa assurances Sénégal marked a transition from the historic AGS identity to a name intended to express a broader African insurance ambition. The new brand used the slogan “Enfin, un assureur pour l’Afrique !” (“Finally, an insurer for Africa!”). Despite the regional tone of the positioning, the available material documents the company's operations specifically in Senegal and does not establish a wider operating footprint. Amsa operates under the CIMA Code, the regulatory framework of the Inter-African Conference on Insurance Markets. Its business is concentrated in non-life insurance, with property-related coverage forming an important part of the portfolio. The company is described as a traditional local market leader in fire and property damage insurance, a class that represented approximately 45% of its portfolio in the cited 2021 information. It also held significant positions in bodily injury and health insurance. At the end of 2021, the company reported premium volume of approximately 15.013 billion F.CFA and was ranked second in Senegal's non-life insurance market, behind Axa, according to the cited Wikipedia reference. The same source states that premiums increased from approximately 5.407 billion F.CFA in 2017 to approximately 15.013 billion F.CFA in 2021. As of 2023, its share capital was reported at 5 billion F.CFA. These figures describe specific historical reporting periods and should not be interpreted as current financial results. The available references do not provide current management names, a corporate website, detailed product documentation, or more recent operating data.

History

Amsa assurances Sénégal's history combines a long-standing French insurance presence in Senegal with the consolidation and later rebranding of local insurance portfolios. The earliest origin identified in the available material is 1942, when Compagnie d'assurances générales contre l'incendie, a French insurance company, opened an office in Dakar. Following the restructuring of French public insurance companies in 1968, the business became associated with Assurances générales de France, commonly known as AGF. The historical AGF operation continued to operate in Senegal under that name. The modern corporate predecessor was formed in 1977. The Senegalese portfolios of AGF and Groupe des assurances nationales, or GAN, were combined to create Assurances générales sénégalaises, abbreviated AGS. The project was submitted to the Senegalese government on 7 January 1977 by the chairman of AGF's board. The Ministry of Finance and Economic Affairs issued an initial approval in January 1977 through letter No. 350/MFAE dated 12 January. Final approval followed on 15 June 1977 under Order No. 6317, with the authorization applying retroactively from 1 January 1977. AGS held its first constitutive assembly on 11 July 1977 at the offices of the Senegalese Fiduciary. AGS began operations with share capital of 230 million F.CFA. The initial capital structure was reported as 80% held by AGF and GAN, 15% by Senegalese individuals, and 5% by the Senegalese state. Capital was subsequently increased five times between 1983 and 1989, reaching 2.99 billion F.CFA in 1989. Further increases brought the capital to 3.68 billion F.CFA in 2013 and 5 billion F.CFA in 2015. A change in ownership occurred in 1996, when AGF sold its stake in AGS to Compagnie financière de l'ouest africain, or CFOA. CFOA consequently became the majority shareholder. The available reference does not provide a complete later shareholder register or identify the current ultimate ownership structure. In April 2006, AGS was renamed Amsa assurances Sénégal. The rebranding took place almost three decades after AGS had been established and introduced the slogan “Enfin, un assureur pour l’Afrique !” The slogan expressed an ambition to present the company as an African-oriented insurer, although the available documentation confirms Senegalese operations rather than a defined multinational network. The company is governed by the CIMA Code, the common insurance framework used by participating African states. In its documented 2021 business profile, Amsa was active primarily in non-life insurance. Fire and property damage was its leading class of business, representing about 45% of the portfolio, while bodily injury and health insurance were also significant. The company was described as the traditional local leader in fire and property damage insurance. The cited 2021 figures place Amsa second in Senegal's non-life market, behind Axa. Premiums were reported at approximately 15.013 billion F.CFA for 2021, compared with approximately 5.407 billion F.CFA in 2017. The reference also reports share capital of 5 billion F.CFA as of 2023. These data points provide historical scale but do not establish the company's latest financial performance. No reliable information in the supplied material identifies current executives, a public website, recent acquisitions, or a subsequent change in corporate status.

  • 2021

    Company ranks second in Senegalese non-life insurance

    [1]

    Reported premium volume reached approximately 15.013 billion F.CFA, placing the company second in the local non-life market.

  • 2006

    AGS adopts the Amsa assurances Sénégal name

    [1]

    The company completed its principal rebranding and introduced the slogan “Enfin, un assureur pour l’Afrique !”

  • 1996

    CFOA becomes majority shareholder

    [1]

    AGF sold its interest in AGS to Compagnie financière de l'ouest africain, which became the majority shareholder.

  • 1977

    Assurances générales sénégalaises is established

    [1]

    The AGF and GAN Senegalese portfolios were combined to form Assurances générales sénégalaises, later known as Amsa assurances Sénégal.

  • 1968

    Business associated with AGF after French insurance restructuring

    [1]

    Following the restructuring of French public insurance companies, the Senegalese operation became associated with Assurances générales de France.

  • 1942

    A French insurer opens a Dakar office

    [1]

    Compagnie d'assurances générales contre l'incendie established an insurance office in Dakar, forming the earliest documented origin of the business.

Products and positioning

A Senegal-focused non-life insurer with historic French insurance roots and a brand positioning oriented toward African insurance coverage.

  • Non-life insurance

    Fire and property damage insurance

    Amsa's principal documented business line covers fire and other property damage risks. The company is described as a traditional Senegalese market leader in this class, which represented approximately 45% of its portfolio in the cited 2021 information. The supplied material does not provide policy terms, distribution channels, or named product variants.

  • Non-life insurance

    Bodily injury insurance

    Bodily injury insurance is identified as one of Amsa assurances Sénégal's significant areas of activity. The available reference does not specify the individual policies, customer segments, claims conditions, or premium structures associated with this line.

  • Non-life insurance

    Health insurance

    Health insurance is described as another sizable component of the company's Senegalese business. No detailed product catalogue or information about employer, individual, or public-sector schemes is provided in the supplied sources.

Marketing campaigns

  • 2006Amsa brand launch and African insurer positioning

    Senegal

    The rebranding from Assurances générales sénégalaises to Amsa assurances Sénégal was accompanied by the slogan “Enfin, un assureur pour l’Afrique !”, presenting the company with an explicitly Africa-oriented identity.

    Outcome. The company continued operating under the Amsa assurances Sénégal name. No independent campaign-performance data is provided.

Brand decisions

  • 2006

    Rebranding from AGS to Amsa assurances SénégalStrategy

    Background

    The company had operated as Assurances générales sénégalaises since its formation in 1977 and sought a new identity nearly three decades later.

    Action taken

    In April 2006, it adopted the Amsa assurances Sénégal name and introduced an Africa-focused slogan.

    Aftermath

    The Amsa name became the company's documented operating identity. The available material does not describe subsequent brand extensions or geographic expansion.

  • 1996

    AGF sells its stake in AGSM&A

    Background

    Assurances générales sénégalaises had been created from the Senegalese portfolios of AGF and GAN.

    Action taken

    AGF sold its interest in AGS to Compagnie financière de l'ouest africain, making CFOA the majority shareholder.

    Aftermath

    The available source identifies CFOA as the resulting majority shareholder but does not provide later ownership details.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/amsa-assurances-sénégal · Editorial policy · How profiles are compiled