Amritt
A California-based management consulting firm that helps Western companies understand and pursue business opportunities in India and wider Asian markets.
Last updated August 26, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Amritt, also referred to in reference material as Amritt Ventures, is a management and international business consulting firm based in Hermosa Beach, California. Founded in 2003 by Gunjan Bagla, the company was established to help North American and European businesses navigate commercial opportunities involving India and other Asian markets. Its work focuses on the practical issues that arise when companies enter, sell into, source from, or establish operations in unfamiliar markets, including local business customs, talent, regulation, finance, legal requirements, culture, and go-to-market execution. The firm's stated area of specialization is the relationship between Western companies and India. Its advisory work has included market-entry strategy, business development, business readiness, medical-device commercial planning, global capability centers, and workshops for executives and operating teams. The workshops address subjects such as human-resources practices in India, the financial and legal environment, and the cultural conventions that influence business relationships. Amritt has also been described as an adviser on global resources and global markets, positioning it between a conventional strategy consultancy, an international expansion adviser, and a market-intelligence provider. Amritt's publicly cited clients include Clorox, Kraft Foods, Johnson & Johnson, Reckitt Benckiser, and Vivendi. These references indicate that the firm has worked with large consumer, healthcare, household-products, and media businesses, although the available material does not specify the scope, dates, or commercial outcomes of each engagement. The company has also produced surveys and market reports. Its 2008 R&D Globalization Study examined how U.S. companies were deploying research and development personnel in emerging economies and reported concerns involving work quality, cross-cultural communication, talent availability, financial pressure, and time to market. The firm has maintained a public profile through executive participation in university events, business conferences, trade-oriented seminars, and financial-media commentary. Amritt representatives appeared in discussions concerning U.S.-India commercial relations and related subjects at the University of Michigan, the University of Southern California, and South Asian business forums. In 2023, 2024, and 2025, the company's CEO spoke about India's natural-products market during the Global Export Seminar Series associated with Natural Products Expo West in Anaheim, California. In addition to consulting and research, Amritt has produced practical educational resources for companies dealing with Indian markets. One example is an Indian-English lexicon designed to explain business terminology and usage to North American and European executives. The resource was later revised with additional entries in connection with India's Independence Day in 2009. The founder has also been involved in civic advocacy related to Indian-American institutions in Los Angeles, including a petition supporting the establishment of an Indian consulate there. Available references do not provide audited financial information, ownership details, a confirmed corporate website, or a complete account of the firm's current organizational structure.
History
Amritt was founded in 2003 in California by Gunjan Bagla as an advisory service focused on commercial relations between the United States and India. Its original role was to help Western companies become more familiar with Indian business practices and to make informed decisions about selling products, establishing operations, and developing partnerships in India. The firm's work developed around the practical gap between high-level interest in globalization and the detailed operational knowledge required to function effectively in a different legal, cultural, financial, and human-resources environment. The company has provided training and advisory services covering Indian workplace practices, the local financial and legal setting, cultural expectations, and market-entry planning. Its broader consulting scope has included business advisory, medical devices, global capability centers, and readiness workshops. Through this work, Amritt has presented itself as a specialist adviser for companies seeking to leverage global resources and markets rather than as a general-purpose management consultancy. Publicly cited clients have included Clorox, Kraft Foods, Johnson & Johnson, Reckitt Benckiser, and Vivendi, although the available reference material does not describe individual assignments. A second part of Amritt's development was its use of research and educational content to support its advisory work. In 2008, the company conducted an online survey of 204 U.S. respondents for a study of R&D globalization. The research examined why companies place R&D personnel in emerging economies and reported motivations including local-market service, financial pressure, shortages of domestic talent, and faster time to market. It also highlighted concerns about the quality of work and cross-cultural communication. Amritt later issued a practical Indian-English lexicon for executives in North America and Europe and updated it with 64 additional words in 2009. Amritt and its executives have also participated in public business education and policy-related forums. In 2010, the firm's managing director was invited to the CK Prahalad Memorial India Business Conference at the University of Michigan. In 2011, Amritt executives appeared as guest speakers at an event hosted by the USC Marshall School of Business alongside government, diplomatic, and international-business representatives. Company representatives also attended a South Asian Studies Association convention honoring Ron Somers, where U.S.-India relations were discussed. These activities reinforced the firm's profile as an intermediary between companies and institutions engaged with India. In the 2020s, the company continued public-facing work on India-market opportunities. Its CEO spoke about India's natural-products market at the Global Export Seminar Series associated with Natural Products Expo West in 2023, 2024, and 2025. The founder also pursued civic engagement concerning Indian-American infrastructure in Los Angeles, including a petition supporting an Indian consulate. The available material records a subsequent decision to establish a Los Angeles consulate, but does not provide enough independently verified corporate information to assess Amritt's role beyond the advocacy described. Information about revenue, staffing, ownership, legal structure, and a confirmed official website remains unavailable in the supplied sources.
- 2025
Continued export seminar participation
[1]The company's CEO again addresses India's natural-products market through the Natural Products Expo West seminar program.
- 2024
Further India natural-products presentation
[1]Amritt continues its public market education with another presentation on India's natural-products sector.
- 2023
Natural-products market seminar
[1]Amritt's CEO speaks on India's natural-products market at a Global Export Seminar Series event associated with Natural Products Expo West.
- 2011
USC Marshall and South Asian business forums
[1]Amritt executives participate in a USC Marshall event and a South Asian Studies Association convention related to U.S.-India business relations.
- 2010
University of Michigan conference appearance
[1]Amritt's managing director is invited to speak at the CK Prahalad Memorial India Business Conference.
- 2009
Indian-English lexicon updated
[1]The company releases an expanded version of its Indian-English business lexicon with 64 additional entries.
- 2008
R&D Globalization Study
[1]Amritt publishes research on how U.S. companies use emerging economies for research and development and the risks associated with that expansion.
- 2003
Amritt is founded
[1]Gunjan Bagla establishes Amritt as an advisory service intended to facilitate business and trade between the United States and India.
Products and positioning
An India-focused international business advisory firm helping Western companies use global markets, resources, talent, and operating capabilities.
Consulting service
Market-entry strategy
Advisory support for companies evaluating or pursuing entry into India and other Asian markets. The service is intended to help clients understand local commercial practices, market conditions, regulatory considerations, partnerships, and practical execution requirements.
Training and advisory service
Business advisory and readiness workshops
Workshops and advisory programs designed to prepare executives and operating teams for business activity in India. Topics cited in reference material include human-resources issues, the financial and legal environment, Indian culture, and routine business practices.
Organizational consulting
Global capability-center advisory
Consulting related to the establishment or use of global capability centers and other distributed operating resources. The available material identifies this as an Amritt service area but does not specify the firm's delivery model, geographic coverage, or standard engagement structure.
Healthcare-market consulting
Medical-device consulting
India- and Asia-related advisory work for medical-device companies. The cited material lists medical devices among Amritt's consulting capabilities, while providing no further detail about regulatory, commercial, distribution, or market-access deliverables.
Market research · 2008
R&D Globalization Study
A 2008 survey-based report examining the globalization of research and development by U.S. companies. It considered deployment levels, local-market objectives, cost pressures, talent shortages, time-to-market goals, and concerns about quality and cross-cultural communication.
Educational resource
Indian-English business lexicon
A practical 700-word reference intended to help North American and European businesses understand Indian-English terminology and usage. Amritt later issued an updated edition containing 64 additional words to coincide with India's Independence Day in 2009.
Marketing campaigns
- Advocacy for an Indian consulate in Los Angeles
United States · India
Gunjan Bagla initiated a petition supporting the establishment of an Indian consulate in Los Angeles. The petition reportedly collected nearly 4,000 signatures and formed part of the founder's civic engagement around the Indian-American community.
Outcome. The supplied reference states that India later announced plans for a Los Angeles consulate, but it does not establish a direct causal relationship between the petition and the governmental decision.
Brand decisions
2009
Update the Indian-English lexiconProduct launchBackground
Amritt had developed a language resource for Western companies working with Indian markets.
Action taken
The company released a revised edition containing 64 new words.
Aftermath
The update extended the resource's usefulness as a cross-cultural business aid; further distribution or commercial results are not documented.
Recent events
- 2025
Amritt CEO speaks on India natural-products opportunities[1]
Other
The company's CEO participated in another Global Export Seminar Series session focused on India's natural-products market.
- 2024
Amritt CEO continues natural-products market presentations[1]
Other
Amritt's CEO again addressed India's natural-products market through the Global Export Seminar Series at Natural Products Expo West.
- 2023
Amritt CEO presents on India's natural-products market[1]
Other
The company's CEO spoke about India's natural-products market in the Global Export Seminar Series connected with Natural Products Expo West.
- 2011
Amritt executives participate in USC Marshall business event[1]
Other
Company executives joined a USC Marshall School of Business event that included U.S. officials, diplomats, and international business representatives.
- 2011
Amritt representatives attend South Asian Studies Association convention[1]
Other
Amritt representatives attended a convention honoring Ron Somers and participated in discussion concerning contemporary U.S.-India relations.
- 2010
Amritt managing director invited to India business conference[1]
Other
Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business.
- 2009
Amritt expands its Indian-English business lexicon[1]
Product launch
The company issued a revised version of an Indian-English lexicon, adding 64 words to the earlier business-language resource.
- 2008
Amritt publishes research on the globalization of research and development[1]
Other
The firm's R&D Globalization Study surveyed U.S. companies about deploying research personnel in emerging economies and identified quality, communications, talent, cost, and time-to-market considerations.
- 2003
Amritt founded as a U.S.-India trade advisory service[1]
Other
Amritt was established to help facilitate trade and business relationships between the United States and India.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/amritt · Editorial policy · How profiles are compiled