Amplitudes

Amplitudes is a French travel brand and agency specialising in tailor-made journeys, founded in 1991 when former tour escort José Martinez acquired a travel agency in Tournefeuille, near Toulouse. From a conventional tour-operator start, the company pivoted toward bespoke trip creation, building each itinerary around the client's wishes. A second agency opened in Toulouse in 1992, and the group has since grown into a family of specialised subsidiaries: Amplitudes Incentive et Groupes (1994) for group and corporate travel, Amplitudes Business (1997) for business travel, Agrimonde (2003) for travel in the agricultural world, Altimonde Voyages (acquired 2012, giving the group a Paris foothold on rue Sainte Anne), and a cruise-focused agency in Toulouse (2017). The brand positions itself around artisanal know-how and emotional experience rather than mass tourism. Its own communication speaks of "l'art de détails d'exception" (the art of exceptional details) since 1991, personalised attention away from crowds, a balance between material and immaterial luxury, and a carefully curated, confidential address book of hotels — innovative lodges, surprising boutique hotels, private islands and bush secrets. A printed brochure with around a hundred programmes and circuits was first published in 2002 and became an annual fixture. Amplitudes serves individuals, groups and companies, and is present on more than 70 destinations. It is a member of the Manor travel agency network, of Les Entreprises du Voyage, and of the Syndicat des entreprises en voyagisme (SETO), under whose Travel Charter it is a signatory. The operating company is named Vigma. The agency is led by general manager Laura Martinez, and by 2017 the group reported 95 employees, revenue of €51.4 million and growth of 6.4%. Its agencies are located in Toulouse, Paris and Bordeaux, with contact numbers listed for each.

Amplitudes was created in 1991 when José Martinez, a former tour escort, bought a travel agency in Tournefeuille, in the Toulouse area. The business began as a conventional tour operator, but progressively focused on creating tailor-made trips, designing each journey together with the client to match their desires. In 1992 a second agency opened in Toulouse, deepening the brand's presence in its home region. Expansion followed through specialised subsidiaries. In 1994 the company created Amplitudes Incentive et Groupes, dedicated to group and corporate travel. In 1997 Amplitudes Business was born as the group's branch for business travel. In 2002 Amplitudes published a printed brochure featuring a selection of around a hundred programmes and circuits; its publication became annual. The following year the group developed Agrimonde, a subsidiary organising travel centred on agriculture. In 2012 Amplitudes acquired the travel agency Altimonde Voyages, located on rue Sainte Anne in Paris, giving the group a foothold in the capital. In April 2017 a new agency opened in Toulouse, specialising in cruises. By 2017 the group reported 95 employees, revenue of €51.4 million and a growth rate of 6.4%, and it continued to recruit steadily. Amplitudes is present on more than 70 destinations and serves individuals, groups and companies. It is a member of the Manor travel agency network, of Les Entreprises du Voyage, and of the Syndicat des entreprises en voyagisme (SETO), and as such is a signatory of SETO's Travel Charter. The operating company behind the brand is named Vigma. The agency is led by general manager Laura Martinez, and its offices are listed in Toulouse, Paris and Bordeaux.

• 2017

  New Toulouse agency specialising in cruises opens in April; group reports 95 employees and €51.4 million revenue.

• 2012

  Acquisition of Altimonde Voyages on rue Sainte Anne in Paris, giving the group a Paris foothold.

• 2003

  Development of Agrimonde, a subsidiary focused on agricultural travel.

• 2002

  First printed brochure published, with around a hundred programmes and circuits; it becomes annual.

• 1997

  Birth of Amplitudes Business, the group's business-travel branch.

• 1994

  Creation of Amplitudes Incentive et Groupes, specialised in group and corporate travel.

• 1992

  A second agency opens in Toulouse.

• 1991

  José Martinez acquires a travel agency in Tournefeuille and creates Amplitudes.

Artisanal, high-touch tailor-made travel: personalised attention away from crowds, a balance of material and immaterial luxury, and a confidential address book of carefully selected hotels.

• Amplitudes tailor-made journeys

  Bespoke leisure trips for individuals, built around the client's wishes, with a curated selection of hotels and experiences.

• Amplitudes Incentive et Groupes

  Subsidiary created in 1994 for group and corporate travel.

• Amplitudes Business Travel

  Business-travel branch created in 1997.

• Agrimonde

  Subsidiary developed in 2003 organising travel focused on agriculture.

• Altimonde Voyages

  Paris travel agency acquired in 2012.

• La Croisière

  Toulouse agency specialising in cruises, opened in 2017.

1. 1Créateur de Voyages sur Mesure : Votre Agence Amplitudesamplitudes.com
2. 2Amplitudeswikidata.org
3. 3Amplitudesfr.wikipedia.org