AMPLITUDE

Amplitude, Inc. is a United States technology company focused on product analytics and digital experience analysis. Its core platform helps organizations collect, organize, and analyze behavioral data from websites, mobile applications, and other digital products. Teams can use this type of analysis to understand how users discover and engage with products, identify points of user drop-off, evaluate feature performance, compare user segments, and improve product experiences and business processes. The Amplitude brand is closely associated with its product analytics platform, which is also referred to as Amplitude Analytics. The company became publicly listed on Nasdaq in 2021 under the ticker symbol AMPL.

Amplitude is a United States technology company built around product analytics. Its business focuses on behavioral data generated through digital products and serves enterprise teams that need to understand user journeys, feature performance, and retention. The company’s tools are intended to turn user activity across websites, mobile applications, and other digital channels into insights that product and business teams can use to improve products, support growth, and enhance user experience. Amplitude Analytics is a representative product or platform name associated with the brand. In 2021, the company became publicly listed on Nasdaq under the ticker symbol AMPL. The available material is insufficient to reliably establish its founding year, founder, headquarters address, executive history, or a more complete corporate chronology.

• 2021
  [1]Amplitude official websiteamplitude.com

• Amplitude Analytics

  Amplitude’s core product analytics platform for analyzing user behavior across websites, mobile applications, and other digital products. Enterprise teams can use the resulting data to understand user journeys, feature usage, and retention, and to support product and digital experience improvements.

• 2026

  Amplitude incident exposes Coinbase customer contact data

  In October 2026, Coinbase disclosed that a security incident at analytics provider Amplitude exposed a small subset of Coinbase customer contact information. According to Coinbase, the incident occurred at Amplitude rather than within Coinbase's own infrastructure. Coinbase stated that its own systems were not compromised and that customer funds were unaffected. The company characterized the exposed data as a limited portion of customer contact information. The disclosure identified Amplitude, an analytics provider, as the third party where the security incident took place.

  Source

Read more

1. 1Amplitude official websiteamplitude.com
2. 2Amplitude incident exposes Coinbase customer contact datafreepressjournal.in
3. 3Amplitude acquires Iteratively | TechCrunchtechcrunch.com
4. 4Digital Optimization Tech Developer Amplitude Raises $150M Funding | CRNcrn.com