Amperity
Amperity is a Seattle-based customer data platform (CDP) that helps consumer brands unify, manage and activate first-party customer data.
Last updated October 29, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Amperity is an American enterprise software company and customer data platform (CDP) vendor headquartered in Seattle, Washington. It was founded in 2016 by Kabir Shahani and Derek Slager, who had previously built and sold the marketing technology company Appature. Amperity's core proposition is data unification: its platform ingests fragmented customer records from point-of-sale systems, e-commerce platforms, loyalty programs, mobile apps, email and CRM systems, then uses probabilistic and deterministic identity resolution to stitch those records into a single, persistent customer profile. Those unified profiles are then made available for analytics, segmentation and activation across marketing, service and advertising channels. Amperity targets large consumer-facing brands — particularly in retail, consumer packaged goods, travel and hospitality, and quick-service restaurants — where customer data is voluminous, siloed and messy. Rather than positioning itself as a lightweight marketing tool, the company has emphasized enterprise-grade scale, governance and privacy compliance, and it has built out vertical-specific data models and templates for retail and travel use cases. Its platform is typically sold as an annual subscription to data, marketing and analytics teams. Amperity is a venture-backed private company. It raised a Series D round in 2021 that valued it at over one billion dollars, making it one of the better-known 'unicorns' in the customer data space. Investors have included Tiger Global, Declaration Partners, Madrona Venture Group, Goldman Sachs and HighSage Ventures. The company has grown its headcount and customer base substantially since founding and has expanded its partner ecosystem to include cloud data platforms and systems integrators. In the market, Amperity competes with other customer data platforms and identity resolution vendors, as well as with composable approaches built on cloud data warehouses. Its differentiation rests on identity resolution quality at scale, a focus on consumer brands, and a services-heavy implementation model that helps large enterprises move from raw data to usable customer profiles. The company remains privately held and active as of the mid-2020s.
History
Amperity was founded in 2016 in Seattle by Kabir Shahani and Derek Slager. The two had previously co-founded Appature, a marketing technology company that was acquired by IMS Health (later IQVIA), giving them direct exposure to the data fragmentation problems that large consumer brands face. Amperity was conceived as a response to that problem: instead of asking marketers to work with raw, siloed records, the platform would resolve identities and maintain a unified customer profile that could be trusted across the organization. The company emerged at a moment when the customer data platform category was crystallizing. Amperity differentiated itself by targeting large enterprises with very high data volumes — retailers, consumer packaged goods companies, airlines and hospitality groups — and by investing heavily in identity resolution, the algorithmic matching of records that refer to the same person across systems. Early customers included well-known consumer brands, and the company built vertical data models to shorten implementation time. Amperity raised a series of venture rounds. A 2021 Series D round valued the company at more than one billion dollars, a milestone that placed it among the most prominent privately held companies in the customer data space. Investors across rounds included Madrona Venture Group, Tiger Global, Declaration Partners, Goldman Sachs and HighSage Ventures. The capital was used to expand engineering, go-to-market teams and international presence. Through the 2020s the company broadened its platform beyond pure identity resolution into activation, analytics and governance, and it developed partnerships with cloud data platforms and systems integrators so that customers could deploy Amperity alongside their existing data infrastructure. It also invested in privacy and consent capabilities as regulation around consumer data tightened in the United States and Europe. Amperity remains a privately held, venture-backed company and continues to market itself as a customer data platform built for scale.
- 2021
Company raises a Series D round valuing it at more than one billion dollars.
- 2016
Amperity founded in Seattle by Kabir Shahani and Derek Slager.
Products and positioning
Enterprise-grade customer data platform focused on identity resolution and first-party data activation for large consumer brands.
Amperity CDP
Customer data platform for ingesting, resolving and activating first-party customer data.
Amperity for Retail
Vertical data model and templates tailored to retail customer data.
Amperity for Travel
Vertical offering for airlines, hotels and travel brands.
Recent events
Amperity introduces Pér, an AI agent for customer data and action workflows[2]
Reported:
Amperity announced the introduction of Pér, an AI agent grounded in a brand's own customer profiles that helps teams ask questions about customers, campaigns, and audiences, get answers and recommendations, and move approved decisions into enabled marketing and business tools.
- Unconfirmed
Amperity launches Pér AI agent for marketing workflows[3]
Reported:
Amperity introduced Pér, an AI agent built around its customer profiles, designed to help brands move from customer questions to approved actions inside existing marketing and business software. Users can ask natural-language questions about campaigns, audiences and customers, with teams reviewing and approving proposed actions before execution. Two customers, MacKenzie-Childs and Johnnie-O, cited early uses in retail and apparel marketing operations.
Amperity receives fifth patent[4]
Reported:
Amperity announced that it had been awarded its fifth patent, U.S. Patent 10,922,337, for "Clustering of data records with hierarchical cluster IDs," covering its identity-resolution technology.
Amperity launches Anonymous Engage[5]
Reported:
Amperity announced the launch of Anonymous Engage, a new anonymous data identity solution designed to help brands grow their marketable customer base.
Custora to rebrand as Amperity's East Coast headquarters[6]
Reported:
As part of the acquisition, Amperity said Custora would officially rebrand and become Amperity's East Coast headquarters; the source describes this as a future plan, not a completed change.
Amperity acquires Custora[7]
Reported:
Amperity announced that it had acquired Custora, bringing Custora's customer analytics platform into Amperity's offering.
Amperity announces acquisition of Custora[8]
Reported:
Amperity announced that it was acquiring customer data company Custora. Financial terms were not disclosed.
Sources8 sources
Cite this profile: Cite the canonical profile. /brand-wiki/amperity · Editorial policy · How profiles are compiled