Amiando
Amiando was a Munich-based online event-management and ticketing company that was acquired by XING and later discontinued.
Last updated August 25, 2026
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Overview
Amiando was a German internet startup founded in Munich in 2006 to provide online tools for organizing events. Its platform combined event publishing, guest-list administration, registration, payment processing, ticket sales, and participant management. The company served both professional organizers and event agencies, with a customer base spanning business gatherings such as conferences, seminars, corporate events, and networking events, as well as entertainment-oriented activities including concerts, parties, and sports tournaments. The business emerged from a practical need identified during the 2006 FIFA World Cup in Germany. The founders developed an online solution for managing invitations, guest lists, and payments for a large party, then converted the concept into a broader commercial platform. An initial prototype was created in August 2006, seed financing followed in October, and the first version of the service launched in December. During 2007, Amiando moved from private-invitation functionality toward professional ticketing and expanded its technical and geographic scope. Its successive product releases introduced ticketing, multilingual support, and tools intended to help organizers sell events through participants’ social networks. Amiando’s proposition was based on the software-as-a-service model. Rather than requiring organizers to build their own registration infrastructure, the company supplied a hosted platform that could be configured for different events. Its services were made available in German, English, Spanish, and French. The company also sought to connect event management with emerging social-media ecosystems. It became an official launch partner of Google OpenSocial in 2007 and later worked with Facebook Connect. Product features such as ViralTickets were designed to encourage attendees to promote events within their networks, while amiandoEVENTS added customizable registration forms. The company raised venture financing as it expanded. Wellington Partners joined the business in 2007, and Wellington Partners and AdInvest participated in a larger financing round in 2008. Amiando received industry recognition, including designation as a World Economic Forum Technology Pioneer for 2010 and an eco Internet Award for its business-client portal. By July 2012, the company reportedly had 75 employees and operated from Munich with additional offices in London, Paris, and Hong Kong. In December 2010, XING announced that it would acquire Amiando for more than €10 million. Amiando became part of XING in January 2011, giving the professional-network operator an event-registration and ticketing capability that complemented its business-networking activities. The service was subsequently incorporated into XING’s event-services operations and became associated with the XING Events brand. A London office was added in January 2012. Public reference material identifies the XING Events version of the business as having been closed down in 2023, so Amiando is treated as a defunct standalone brand rather than an active independent company. Detailed standalone financial statements after the acquisition are not established in the available material.
History
Amiando originated in Munich in 2006 when its founders developed an online system for managing invitations, guest lists, and payments around a large party held during the FIFA World Cup in Germany. The idea was developed in July, an initial prototype was produced in August, and a temporary company structure was established in Munich. Seed funding from business angels followed in October, and Amiando 1.0 was released in December. In 2007, the startup shifted from private-event functionality toward professional event services. It developed its first ticketing prototypes, attracted Wellington Partners as a venture-capital investor, and gained the Next Conference in Hamburg as an early professional customer. Amiando moved into its first dedicated Munich office in April. Marc P. Bernegger, one of the founders, joined the team full time in May. Amiando 2.0 launched in June as an on-demand event-ticketing service, and version 3.0 followed in September with German, English, Spanish, and French language support. The LeWeb3 conference in Paris became an early international customer. The company also pursued integration with major technology platforms. In October 2007, it became an official launch partner of Google OpenSocial and worked on prototypes with Google’s teams. In 2008, Amiando expanded its financing, with Wellington Partners and AdInvest participating in a multi-million-euro Series A round. The company moved to a larger Munich headquarters in June. Version 4.0 introduced ViralTickets, a mechanism intended to encourage event attendees to spread information about events and help generate ticket sales. Version 5.0 launched in December with amiandoEVENTS, which enabled organizers to create customizable registration forms. During this period, the company also supported events such as TechCrunch’s Crunchies and the Monaco Media Forum, and participated in the European launch activities for Facebook Connect. In 2009, Amiando received external recognition for its technology and growth. It was pre-nominated as a World Economic Forum Technology Pioneer for 2010 and was recognized at the TechCrunch Europe awards. The company’s hosted infrastructure was used by professional event organizers, agencies, conferences, corporate gatherings, and entertainment events. Amiando 6.0 launched in August 2010 with a new visual design, usability changes, a revised pricing scheme, and an email tool tailored to event organizers. In December of that year, XING announced its plan to acquire the company for more than €10 million. Amiando became part of XING in January 2011. The acquisition allowed XING to extend its professional-networking ecosystem into event registration and ticketing. Amiando’s capabilities were subsequently integrated into XING’s event-services activities and became associated with XING Events. A second London office opened in January 2012, while the wider operation also had offices or activities connected with Paris and Hong Kong. The standalone Amiando identity gradually became less prominent after the XING integration. Available reference material records that XING Events, identified there as the successor to Amiando, was closed down in 2023. There is limited public information about the detailed post-acquisition management structure, standalone financial results, or the precise timing of every brand transition; those matters are therefore not inferred here.
- 2023
Successor service discontinued
[1]The XING Events service associated with Amiando was reported as closed down.
- 2012
London office opened
[1]Amiando opened a second London branch office as part of its international operating footprint.
- 2011
Integration into XING
[1]Amiando became part of XING and its event capabilities were incorporated into the group’s service portfolio.
- 2010
Amiando 6.0 launches
[1]The release brought a redesign, usability improvements, a revised pricing model, and an organizer-focused email tool.
- 2010
XING acquisition announced
[1]XING announced the acquisition of Amiando for more than €10 million.
- 2009
Technology Pioneer recognition
[1]Amiando was pre-nominated as a World Economic Forum Technology Pioneer for 2010 and received additional technology-startup recognition.
- 2008
Series A financing and headquarters expansion
[1]Wellington Partners and AdInvest participated in a multi-million-euro financing round, while Amiando moved to a larger Munich headquarters.
- 2008
ViralTickets launches
[1]Amiando 4.0 introduced a feature intended to encourage attendees to promote events through their networks.
- 2008
amiandoEVENTS launches
[1]Version 5.0 added customizable online registration forms for organizers.
- 2007
Amiando developed ticketing prototypes and launched version 2.0 as an on-demand event-ticketing service.
[1]Amiando developed ticketing prototypes and launched version 2.0 as an on-demand event-ticketing service.
Products and positioning
Online event registration, ticketing, payment, and event-management infrastructure for organizers and agencies
Event-management software · 2006
Amiando online event-management platform
Amiando’s central hosted platform allowed organizers and agencies to publish event information, manage invitations and guest lists, register participants, sell tickets, process payments, and maintain attendee information. It was designed for business events such as conferences and seminars as well as entertainment events including concerts, parties, and sports tournaments.
Ticketing and event promotion · 2008
ViralTickets
Introduced with Amiando 4.0, ViralTickets connected ticket sales with participant referrals. The feature enabled organizers to offer a bonus mechanism to attendees who distributed event information through their own networks, making social sharing part of the event-promotion process.
Online registration · 2008
amiandoEVENTS
AmiandoEVENTS was introduced with version 5.0 and provided customizable online registration forms. It extended the platform beyond simple ticket sales by allowing organizers to adapt registration workflows to the requirements of conferences, corporate events, and other structured gatherings.
Brand decisions
2010
XING acquires AmiandoM&ABackground
XING sought to broaden its professional-networking ecosystem with event registration, ticketing, and organizer-management capabilities.
Action taken
XING announced in December 2010 that it would acquire Amiando for more than €10 million; Amiando became part of XING in January 2011.
Aftermath
Amiando’s technology and business were integrated into XING’s event-services activities and later associated with the XING Events brand. The standalone Amiando identity became less prominent.
Reported acquisition consideration. (December 2010 announcement)
2010
Amiando 6.0 pricing and product repositioningStrategyBackground
The company used a major product relaunch to improve usability and better support event organizers.
Action taken
Amiando introduced a redesigned interface, usability improvements, a new pricing scheme, and a specialized email tool in version 6.0.
Aftermath
The release preceded the company’s sale to XING later in 2010; longer-term independent effects are not established in the available reference material.
Recent events
- 2023
XING Events closes down[1]
Other
Reference material identifies the XING Events service associated with Amiando as having been closed down, marking the end of the brand’s operational presence.
- 2011
Amiando becomes part of XING[1]
M&A
The acquisition was completed and Amiando was subsumed into XING’s business.
- 2010
XING announces acquisition of Amiando[1]
M&A
XING announced that it would acquire Amiando for more than €10 million, bringing event registration and ticketing into its professional-networking portfolio.
- 2010
Amiando launches version 6.0[1]
Product launch · Product generation · Pricing
The sixth major version introduced a redesigned interface, usability improvements, a revised pricing model, and an email tool for organizers.
- 2008
Amiando launches ViralTickets[1]
Product launch
Version 4.0 added a referral-oriented feature intended to reward participants who helped promote events and sell tickets.
- 2008
Amiando launches amiandoEVENTS[1]
Product launch
Version 5.0 introduced customizable online registration forms for event organizers.
- 2007
Amiando expands into professional online ticketing[1]
Product launch · Product generation
Amiando introduced ticketing prototypes and formally launched Amiando 2.0 as an on-demand event-ticketing service.
- 2007
Amiando introduces multilingual international platform[1]
Product launch · Product generation
Amiando 3.0 added English, Spanish, and French alongside German, supporting expansion beyond its home market.
- 2006
Amiando launches its first platform version[1]
Product launch
The company released Amiando 1.0 after developing an online service for invitations, guest lists, and payment management.
Sources1 sources
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