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AmiAmi

Retailer / private label

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A Japanese online retailer specializing in anime, game figures, models, and related merchandise.

Last updated August 25, 2026

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Overview

AmiAmi is a Japanese online retailer focused on anime, games, and related collectibles. Its assortment includes scale figures, articulated figures, models, plush products, manga and game merchandise, as well as selected CDs, DVDs, and other entertainment goods. The website offers both pre-order and in-stock purchasing and serves customers in Japan and overseas. AmiAmi is recognized among model and collectible buyers for the breadth of its catalog and its pre-order business. The available material is insufficient to confirm its founding year, founder, headquarters address, full legal operating entity, or detailed corporate history.

History

The available reliable material confirms that AmiAmi focuses on online retailing of anime, game, and collectible merchandise, offering both in-stock products and pre-orders to customers in Japan and overseas. The available material is insufficient to reliably reconstruct its founding process, changes in operating entities, physical-store development, international expansion milestones, or management history, so no further claims are made.

Products and positioning

  • figures

    Anime and game figures

    One of AmiAmi's core categories, comprising collectible figures and related three-dimensional products based on anime and game characters, available through pre-orders and in-stock sales.

  • models_and_toys

    Models and articulated figures

    The assortment includes models and articulated collectibles from anime, games, and other popular-culture properties, serving both model-making and character-collecting consumers.

  • character_goods

    Anime and game merchandise

    A broad category of character goods and collectibles based on anime and game properties, forming an important part of AmiAmi's online catalog.

  • publishing

    Manga and related publications

    AmiAmi also sells selected manga and anime- or game-related publications as content-oriented products alongside figures and character merchandise.

  • media

    CDs and DVDs

    The catalog includes selected CDs, DVDs, and other audiovisual media, mainly connected with anime, games, and related entertainment content.

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