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Americas' SAP Users' Group

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Americas' SAP Users' Group (ASUG) is a user community and industry association for SAP users and related professionals.

Last updated August 25, 2026

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Overview

Americas' SAP Users' Group, commonly known as ASUG, is a user community and industry association centered on SAP software and enterprise application practices. Its audience includes organizations using SAP products, IT and business professionals, and participants in the wider SAP ecosystem. The organization supports peer exchange, education, events, and content concerning SAP implementation, operations, upgrades, and enterprise transformation. The available information is insufficient to state its founding year, organizational structure, headquarters, or leadership history reliably, so those details are omitted.

History

Americas' SAP Users' Group is a professional user community organized around the needs of SAP users. Its core role is to provide organizations using SAP software and related professionals with channels for networking, education, and experience sharing, covering enterprise application management, implementation and operations, and developments in the SAP ecosystem. Because sufficiently verified public material is not available here, its founding process, major organizational changes, leadership history, and detailed timeline are not added.

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