American Record Corporation
A historic American record company founded in 1929 that operated several record labels during the 1930s.
Last updated August 25, 2026
Overview
American Record Corporation, commonly abbreviated as ARC, was a historic American record company. Founded in 1929 during a period of consolidation in the U.S. recording industry, it was involved in record production, distribution, and the operation of several record labels. Labels associated with the company included Brunswick, Vocalion, and Melotone. Its catalog covered popular music, jazz, country music, and other commercially recorded genres of the period. ARC was particularly active during the 1930s, although the Great Depression and broader changes in the record market affected the business environment. In 1938, Columbia Broadcasting System acquired ARC, bringing the company and parts of its label portfolio into CBS's expanding recorded-music operations. The independent corporate identity of American Record Corporation subsequently came to an end, while some of its labels and recordings continued under successor ownership. Public sources do not consistently document every aspect of its corporate structure, management, or label relationships, so this entry limits itself to relatively well-established company-level facts.
History
American Record Corporation was established in the United States in 1929, during a period of consolidation in the record industry. Rather than focusing on a single performer or musical style, the company operated through a portfolio of record labels and was involved in recording, manufacturing, and distribution. Its history is associated with labels such as Brunswick, Vocalion, and Melotone. These labels served different musical categories and audiences, reflecting the segmented brand structure of the American record market at the time. During the 1930s, the company operated in an increasingly difficult environment shaped by the Great Depression, reduced consumer spending, and competition from radio. In 1938, Columbia Broadcasting System acquired American Record Corporation. The transaction brought ARC and associated label, catalog, and business resources into the CBS corporate system and effectively ended ARC's period as an independent record company. The ownership and use of related labels and recordings subsequently changed through corporate reorganizations and brand decisions. Public accounts are incomplete or inconsistent concerning ARC's exact constituent companies, the legal relationships among its labels, and its management roster, so those details are not expanded here.
- 1938
- 1929
Products and positioning
Brunswickrecord label
Brunswick was one of the prominent record labels associated with the ARC system. It released commercial recordings for the mass market, including popular music, jazz, and other genres common at the time. It was closely connected with ARC's corporate history but was not identical to ARC itself.
Vocalionrecord label
Vocalion was a record label associated with ARC and was used for recordings in several areas of American music. The label illustrates the period's practice of using separate imprints for different catalogs, performers, and audiences.
Melotonerecord label
Melotone was a historical label within ARC's operating system and served the early twentieth-century American record market. Its releases and positioning changed as the company and the relevant catalogs moved through later ownership structures.
Brand decisions
- 1938M&A
Sources
Cite this profile: Cite the canonical profile. /brand-wiki/american-record-corporation · Editorial policy · How profiles are compiled