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American Barbell

American Barbell is a USA-based global manufacturer of strength and fitness equipment, operating since 1978.

Last updated September 15, 2026

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Overview

American Barbell is a USA-based global manufacturer of strength and fitness equipment that has operated since 1978. The company describes itself as an innovator in the fitness industry for over 45 years, serving commercial, collegiate, government, and home-gym training spaces. It retains complete control of its production process as sole operator of its manufacturing facilities and offers a range of products including barbells, plates, dumbbells, kettlebells, racks, and rigs.

History

American Barbell is a USA-based global manufacturer that has operated since 1978. Over the last 45 years, the company states it has created notable innovations and industry firsts. It describes itself as an innovator in the fitness industry for over 45 years, redefining levels of precision manufacturing and durability in commercial, collegiate, government, and home-gym training spaces. The company retains complete control of its production process as sole operator of its manufacturing facilities.

Products and positioning

Innovator in the fitness industry for over 45 years, providing precision manufacturing and durability for commercial, collegiate, government, and home-gym training spaces.

  • California Bar

    A Cerakote-finished barbell built for functional fitness athletes, with a precision ground alloy steel shaft tested to 190,000 PSI tensile strength and hard chrome-coated sleeves rotating on high strength composite bushings.

  • Beauty Bell Dumbbells

    Dumbbells coated in premium grade urethane, odor-free, with a hexagonal anti-roll design, wide contour handles, and white numbering. Available in sizes from 3LB to 20LB.

  • Fixed Weight Barbells

    Commercial-grade barbells in EZ curl and straight bar configurations, made from high-strength steel with a chrome-plated handle and premium German urethane head, available from 20 to 110 pounds.

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