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Brand Wiki/Information Technology/Amazon Web Services EMEA SARL, UK Branch
A

Amazon Web Services EMEA SARL, UK Branch

Corporate brand

Unclaimed

The United Kingdom establishment of Amazon Web Services EMEA SARL, providing cloud-computing infrastructure, consulting, training, and related technology services.

On this pageHistory↘

Last updated October 6, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Amazon Web Services EMEA SARL, UK Branch

Industry
Information Technology · Cloud Infrastructure Services
Headquarters
1 Principal Place, Worship Street, London EC2A 2FA, United Kingdom
Parent
Amazon Web Services, Inc.
Website
aws.amazon.com/
Country
United Kingdom
Owner
Amazon.com, Inc.
Group
Amazon
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Amazon Web Services EMEA SARL, UK Branch is the United Kingdom establishment of Amazon Web Services EMEA SARL, the Amazon group entity used for AWS operations across Europe, the Middle East, and Africa. The branch is registered in the United Kingdom as company number FC034225 and was opened on 7 April 2017. Its registered office is at 1 Principal Place, Worship Street, London EC2A 2FA. The entity operates within the broader Amazon Web Services business, commonly known as AWS. AWS began commercializing infrastructure technology as on-demand web services in 2006, helping establish the modern cloud-computing model. Instead of requiring customers to purchase and operate all of their own servers, storage systems, networking equipment, and software infrastructure, AWS offers these capabilities as elastic services that can be provisioned and scaled according to demand. This model changes infrastructure spending from predominantly fixed capital expenditure to usage-linked operating expenditure and allows organizations to launch digital products more quickly. The UK branch's Companies House business description covers cloud-computing consulting and training services, information-technology infrastructure and related services, and activities connected with the corporate objectives of its parent establishment. In practice, the branch supports the sale, delivery, adoption, and governance of AWS services for UK customers, including commercial companies, startups, educational institutions, public-sector bodies, and research organizations. It also participates in government procurement frameworks such as the UK's G-Cloud and Digital Outcomes marketplaces. AWS's service portfolio spans compute, storage, databases, networking, analytics, security, application development, deployment and management, Internet of Things, hybrid infrastructure, machine learning, artificial intelligence, media, robotics, and quantum-computing services. Commonly referenced offerings include Amazon Elastic Compute Cloud, Amazon Simple Storage Service, Amazon Relational Database Service, Amazon Virtual Private Cloud, AWS Lambda, Amazon SageMaker, and Amazon Braket. The platform is delivered through a worldwide infrastructure of geographic Regions and Availability Zones, while customers can select regional deployments to address performance, resilience, regulatory, and data-residency requirements. The UK operation is also part of AWS's local ecosystem of partners, training providers, technology organizations, educators, and public-sector institutions. Public listings describe AWS as serving millions of customers globally, including startups, large enterprises, government agencies, and research bodies. The UK branch has appeared as a sponsor or exhibitor at sector events including Bett UK and Quantum.Tech Europe, reflecting AWS's engagement with education technology, public services, scientific research, artificial intelligence, and emerging computing. The legal entity should be distinguished from AWS as a global operating brand. Publicly available material identifies the UK branch's legal registration and activities but does not provide a separate founding date, standalone financial results, independent product catalogue, or a definitive list of branch executives. Accordingly, the history and product descriptions below describe the AWS platform where relevant and identify the UK branch's documented role rather than treating the branch as a separate global cloud provider.

History

AWS traces its commercial origins to Amazon's effort to expose reusable technology infrastructure through standardized web services. In 2006, Amazon Web Services began offering infrastructure capabilities to businesses on an on-demand basis. The approach allowed customers to obtain computing and storage resources without building equivalent data-center capacity themselves. Usage-based provisioning, elastic scaling, and programmatic access became defining characteristics of the cloud-computing model. AWS subsequently expanded from basic infrastructure into a broad technology platform. Its portfolio came to include virtual machines, object storage, databases, networking, content delivery, security, analytics, application-development tools, deployment management, Internet of Things services, machine learning, artificial intelligence, hybrid infrastructure, media services, robotics, and quantum-computing capabilities. This expansion positioned AWS as both an infrastructure provider and a platform for building, operating, and analyzing digital applications. The international AWS business developed geographic infrastructure and regional commercial operations to support customers in different jurisdictions. Customers can deploy workloads in Regions and Availability Zones designed to provide geographic choice and resilience. AWS's public descriptions emphasize scalability, security, compliance, flexibility, and a large partner ecosystem. The platform serves organizations ranging from startups and independent developers to large enterprises, governments, universities, and scientific institutions. Amazon Web Services EMEA SARL is the European, Middle Eastern, and African legal operating entity associated with this regional business. Its United Kingdom establishment was opened on 7 April 2017 and is registered with Companies House under company number FC034225. The branch is based at 1 Principal Place in London. Its registered business activities include cloud-computing consulting and training, information-technology infrastructure and related services, and other activities connected with its corporate object. The UK branch provides a local presence for AWS in one of the world's largest cloud-technology markets. Its activities include engagement with commercial and public-sector customers, participation in UK procurement frameworks, technical and professional support, and relationships with partners and institutions. The government Digital Marketplace identifies the branch as a G-Cloud supplier, while sector-event listings show AWS UK participation in education-technology and quantum-computing events. These activities illustrate the branch's role in translating the global AWS platform into local customer, procurement, training, and sector ecosystems. The branch is not a separately listed company or an independently branded cloud platform. It is a legal establishment connected to Amazon Web Services EMEA SARL and ultimately to Amazon.com, Inc. Public sources supplied for this dossier do not establish separate branch revenue, a standalone product roadmap, or a complete current executive roster. Global AWS developments therefore provide context, but should not automatically be interpreted as actions of the UK legal establishment itself.

  • 2017

    UK establishment opened

    [1]Companies House record for Amazon Web Services EMEA SARL, UK Branchfind-and-update.company-information.service.gov.uk

    The Amazon Web Services EMEA SARL UK establishment opened on 7 April 2017 and was registered as a UK branch.

  • 2006

    AWS begins commercial cloud infrastructure services

    [3]Bett UK exhibitor listinguk.bettshow.com

    Amazon Web Services began exposing infrastructure capabilities to businesses as web services, helping popularize on-demand cloud computing.

Products and positioning

A broad, elastic, security-focused cloud platform for startups, enterprises, public-sector organizations, educators, and research institutions, with the UK branch serving as a local commercial, consulting, training, and public-procurement presence.

  • Cloud compute

    Amazon EC2

    A cloud computing service that provides configurable virtual server capacity. It is used to host applications, run enterprise workloads, process data, and scale infrastructure according to demand.

  • Cloud storage

    Amazon S3

    An object-storage service for storing and retrieving data at scale. Typical uses include application assets, backups, archives, data lakes, media, and other unstructured information.

  • Managed databases

    Amazon RDS

    A managed relational-database service intended to simplify provisioning, operation, scaling, and maintenance of database environments in the cloud.

  • Serverless computing

    AWS Lambda

    A serverless compute service that runs application code in response to events without requiring customers to manage conventional servers. It supports event-driven applications and automated processing workflows.

  • Machine learning and artificial intelligence

    Amazon SageMaker

    A set of managed capabilities for developing, training, deploying, and operating machine-learning models and related artificial-intelligence applications.

  • Quantum computing

    Amazon Braket

    A quantum-computing service that provides access to quantum hardware and related development environments, enabling researchers, developers, and consultants to explore quantum algorithms and applications.

Marketing campaigns

  • Bett UK participation

    United Kingdom · Education technology

    AWS UK appeared as an exhibitor or participant at Bett UK, an education-technology event, alongside education-sector partners and organizations. The presence supported awareness of AWS cloud capabilities among schools, education institutions, technology providers, and public-sector stakeholders.

    Source
  • Quantum.Tech Europe sponsorship

    Europe · Quantum computing

    Amazon Web Services EMEA SARL, UK Branch was identified as a past sponsor of Quantum.Tech Europe. The event association highlighted Amazon Braket and AWS's role in providing cloud access for quantum-computing experimentation.

    Source

Recent events

  • 2017

    Amazon Web Services EMEA SARL, UK Branch opened as a UK establishment[1]Companies House record for Amazon Web Services EMEA SARL, UK Branchfind-and-update.company-information.service.gov.uk

    Other

    Companies House records the UK establishment as opening on 7 April 2017. The filing identifies it as a UK establishment of Amazon Web Services EMEA SARL and describes its cloud-computing, consulting, training, and information-technology infrastructure activities.

  • AWS UK listed as a supplier on the G-Cloud framework[2]UK Government Digital Marketplace G-Cloud supplier listingapplytosupply.digitalmarketplace.service.gov.uk

    Other

    The UK government's Digital Marketplace lists Amazon Web Services EMEA SARL, UK Branch as a G-Cloud supplier offering access to AWS cloud services for public-sector customers.

Related entries

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Sources5 sources

  1. 1Companies House record for Amazon Web Services EMEA SARL, UK Branchfind-and-update.company-information.service.gov.uk
  2. 2UK Government Digital Marketplace G-Cloud supplier listingapplytosupply.digitalmarketplace.service.gov.uk
  3. 3Bett UK exhibitor listinguk.bettshow.com
  4. 4Quantum.Tech Europe sponsor listingalphaevents.com
  5. 5UKAEA Events organization listingukaeaevents.com

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