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Brand Wiki/Consumer Discretionary/Amazon Go
A

Amazon Go

Sub-brand

Unclaimed

Amazon's convenience-store brand built around a checkout-free "just walk out" shopping experience.

On this pageHistory↘

Last updated August 26, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Company facts

Amazon Go

Industry
Consumer Discretionary · Department & Discount
Founded
2016
Parent
Amazon.com, Inc.
Website
www.amazon.com/go
Country
United States
Owner
Amazon.com, Inc.
Group
Amazon
On this page5
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Related entries
  5. 5. Sources

Overview

Amazon Go is Amazon's convenience-store brand centered on reducing or removing the conventional checkout process. Customers generally enter with a mobile app, take items from the shelves, and leave while cameras, sensors, and software identify purchases and charge the associated account. The brand began primarily as a small-format store concept aimed at urban workers and commuters, offering prepared food, beverages, snacks, everyday essentials, and selected meal items. Amazon Go also served as a real-world test of computer vision, sensor integration, account-based payments, and automated physical retail. Amazon subsequently extended related technology to other stores and to third-party retail settings, although the technology format and branding vary by location. The brand's store network and operating model have changed over time, so current store counts and locations should be checked against Amazon's latest information.

History

Amazon Go is Amazon's convenience-store concept in physical retail. Publicly presented in 2016, it promoted a shopping process that removed the conventional checkout counter: customers entered using an Amazon account and mobile application, while cameras, sensors, and related software recorded interactions with merchandise and charged the customer after departure. The first store open to the public began operating in Seattle in 2018, moving the concept from internal testing into commercial use. Early locations generally used a small convenience-store format aimed at office districts and urban commuters, with prepared food, beverages, snacks, and everyday items. Amazon later applied related checkout automation to larger physical-retail formats and promoted the underlying capability under the Just Walk Out name. Amazon Go remains an important part of Amazon's experimentation in physical retail, although its store footprint, technology configuration, and business priorities have changed over time. The available information here is insufficient to verify every current location or each store's operating status, which should be checked against Amazon's official materials.

  • 2018
    [1]Amazon Go 官方页面amazon.com
  • 2016
    [1]Amazon Go 官方页面amazon.com

Products and positioning

  • 2018

    Amazon Go convenience stores

    The brand's core physical-store format, offering prepared food, beverages, snacks, and selected everyday items with an emphasis on rapid entry, shopping, and checkout-free departure.

  • 2018

    Just Walk Out

    The name associated with Amazon's automated shopping technology and service, using sensors, cameras, and software to identify purchases and support checkout after the customer leaves.

Related entries

  • Amazon
  • 365 by Whole Foods
  • 365 by Whole Foods Market
  • 365 Everyday Value
  • 365 Whole Food Market
  • 365 Whole Foods
  • 365 Whole Foods Market
  • AbeBooks
  • Alexa Internet
  • Amazon Air
  • Amazon Alexa
  • Amazon Appstore
  • Amazon Basics
  • Amazon Books
  • Amazon Business
  • Amazon Business MRO
  • Amazon Clinic
  • Amazon Elements
  • Amazon Essentials
  • Amazon Freight
  • Amazon Fresh
  • Amazon Grocery
  • Amazon Lab126
  • Amazon Locker
  • Amazon Marketplace
  • Amazon MGM Studios
  • Amazon Music
  • Amazon Pay
  • Amazon Prime Air
  • Amazon Publishing
  • Amazon Robotics
  • Amazon Web Services
  • Amazon Web Services EMEA SARL, UK Branch
  • Annapurna Labs
  • Audible
  • AWS CloudFormation
  • Book Depository
  • Box Office Mojo
  • ComiXology
  • CreateSpace

Sources2 sources

  1. 1Amazon Go 官方页面amazon.com
  2. 2Amazon Just Walk Out 官方页面justwalkout.com

* Cite this profile: Cite the canonical profile. /brand-wiki/amazon-go · Editorial policy · How profiles are compiled