Amada Senior Care
Amada Senior Care is a U.S.-based in-home senior care company founded in 2007, providing non-medical home care, senior housing placement, and financial care coordination.
Last updated September 26, 2026
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Overview
Amada Senior Care is an American in-home senior care company founded in 2007 by college friends Tafa Jefferson and Chad Fotheringham, who met while studying business and playing football at the University of the Pacific. Originally named Amada Home Care, the company was established to provide non-medical assistance to older adults who wish to remain in their own homes. In 2008, the founders were among the founding members of the American Board of Home Care, a non-profit organization dedicated to educating the senior community and establishing standards in senior home care. The company offers a range of services organized into four main areas: in-home senior care, financial care coordination, senior housing placement, and personal home safety and emergency response. In-home caregivers assist with activities of daily living such as bathing, dressing, toileting, meal preparation and feeding, medication reminders, walking and exercise assistance, errands and shopping, light housekeeping, and companionship. Care can be arranged for a few hours a week up to around-the-clock support, including companion care and respite care for family caregivers. Amada also helps families navigate long-term care insurance policies and VA benefits to fund care, and it assists in finding assisted living, memory care, or other senior living communities through a vetted review process. Additionally, the Amada Connect service provides personal home safety and emergency response between caregiver visits. Amada Senior Care operates through a network of local offices across the United States, with locations in states including Alabama, Arizona, California, Colorado, Delaware, Florida, Georgia, Idaho, Illinois, and others. The company has been recognized as a Top 5 Best Workplace in Aging Services™ by Fortune Magazine and Great Place to Work, reflecting its focus on caregiver satisfaction and quality care. The brand positions itself as a compassionate guide for families navigating the complexities of senior care, emphasizing nurturing, personalized support and helping families understand their care and payment options. As a private company, Amada Senior Care continues to expand its footprint and services, maintaining a commitment to enriching lives through compassionate care and comprehensive senior care solutions.
History
Amada Senior Care was founded in 2007 by Tafa Jefferson and Chad Fotheringham, who met as college friends while studying business and playing football at the University of the Pacific. The company was originally named Amada Home Care. In 2008, the founders became founding members of the American Board of Home Care, a non-profit organization dedicated to educating the senior community and establishing standards in senior home care. Tafa Jefferson, who had previously played professional football for the Chicago Bears before injuries ended his career, was inspired to enter the senior care industry by his mother, who worked as a caregiver. He started his first in-home senior care company in 1998. Together with Fotheringham, he built Amada into a provider of non-medical in-home care, later expanding services to include senior housing placement, financial care coordination, and personal emergency response. The company has grown through a network of local offices across the United States and has been recognized as a top workplace in aging services.
- 2008
Founders become founding members of the American Board of Home Care.
- 2007
Amada Senior Care (originally Amada Home Care) founded by Tafa Jefferson and Chad Fotheringham.
- 1998
Tafa Jefferson starts his first in-home senior care company.
Products and positioning
Compassionate, personalized in-home senior care and guidance through the senior care system, emphasizing quality care and caregiver satisfaction.
In-home senior care
Non-medical assistance with activities of daily living such as bathing, dressing, meal preparation, medication reminders, and companionship.
Senior housing placement
Helping families find assisted living, memory care, or other senior living communities that pass a strict review process.
Financial care coordination
Assistance with long-term care insurance claims, VA benefits, and other ways to pay for home care.
Amada Connect
Personal home safety and emergency response service for added safety between caregiver visits.
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