ALTR Created Diamonds

ALTR Created Diamonds is a lab-grown diamond brand created by R.A. Riam Group, a New York City wholesale jeweler with a multigenerational background in mined diamonds and fine jewelry. The brand was introduced at the JCK Las Vegas trade show in 2016, positioning Riam Group as an early entrant into the emerging consumer and trade market for laboratory-created diamonds. The brand’s development is closely associated with Amish Shah, a member of a diamond-industry family who gained experience in diamond trading and fine jewelry at an early age. Shah joined R & R Grosbard Inc. in New York in 2001 and helped expand that business internationally. After taking over its operations roughly a decade later, he conceived ALTR as a dedicated laboratory-grown diamond business. Under this model, ALTR presents itself as vertically integrated: it grows diamonds, manufactures and cuts them, and develops jewelry using specialist artisans. The company emphasizes Type IIa diamonds, a high-purity category characterized by very low levels of nitrogen and commonly associated with strong optical performance. ALTR’s business covers both loose laboratory-grown diamonds and finished jewelry. Its product and technology story centers on the combination of chemical vapor deposition (CVD) and high-pressure high-temperature (HPHT) methods. In 2018, the company presented a film explaining its diamond-growing process at JCK Las Vegas. ALTR has also publicized a portfolio of patents covering created diamonds and related jewelry designs, although the precise scope and current status of individual patents is not established in the available material. In 2017, ALTR launched LOVEMONSTER, described by the company as the first consumer brand dedicated to lab-grown diamonds. The line used larger-carat Type IIa diamonds and represented an effort to move laboratory-created stones beyond an industrial or trade-only context into branded consumer jewelry. ALTR subsequently promoted unusual and technically ambitious stones, including a 3.99-carat Asscher-cut laboratory-grown pink diamond displayed at Borsheims in 2018. The stone was grown using CVD, graded by GCAL as fancy orangy pink with VS2 clarity, and was presented as the world’s largest lab-grown pink diamond at the time. The brand has also pursued international distribution. Reference material states that ALTR distributes in 20 countries, including markets in North America, Europe, Asia, Australia, the Middle East, and Africa. Its visibility increased when ALTR and president Amish Shah appeared on the premiere episode of CNBC’s Streets of Dreams with Marcus Lemonis, titled “Diamond District,” which aired on December 29, 2020. The program presented Shah and the company as participants in the transformation of the diamond market through laboratory-grown production. ALTR’s public positioning combines traditional diamond-industry expertise with manufacturing control, technological innovation, and an alternative supply model to mined diamonds. Its available history supports describing it as an early branded specialist in laboratory-grown diamonds rather than as a broad luxury conglomerate. Detailed information about current ownership structure, annual sales, present leadership beyond Amish Shah, and the brand’s current retail footprint is not established in the supplied sources.

ALTR Created Diamonds emerged from R.A. Riam Group, a New York City wholesale jeweler whose principals came from a family background in the mined-diamond and fine-jewelry trade. Rather than treating laboratory-grown stones as a separate industrial material, Riam Group developed ALTR as a branded diamond business intended to participate in the consumer jewelry market. The brand was publicly introduced at the JCK Las Vegas trade show in 2016. Amish Shah is identified as the founder and the central figure in ALTR’s development. He entered the diamond and jewelry business through his family’s experience and joined R & R Grosbard Inc. in New York in 2001. Reference material credits him with helping turn that company into an international operation. Approximately ten years later, Shah assumed responsibility for its operations and subsequently conceived ALTR Created Diamonds as a specialized laboratory-grown diamond enterprise. The company’s stated model is vertically integrated. ALTR describes its activities as encompassing diamond growth, manufacturing, cutting, jewelry design, and artisan finishing. Its technical narrative focuses on producing high-purity Type IIa diamonds and on combining CVD with HPHT techniques. CVD is used to grow diamond material from a carbon-rich gas, while HPHT applies high pressure and temperature in processes associated with diamond formation and treatment. The supplied material does not establish the exact role of each process in every ALTR stone, but the company has promoted their combined use as part of its production approach. In 2017, ALTR introduced LOVEMONSTER, described as the first consumer brand made exclusively from ALTR Created Diamonds. The launch marked an important shift from selling laboratory-grown stones primarily through trade channels toward creating a recognizable consumer proposition. LOVEMONSTER emphasized larger-carat Type IIa diamonds and gave ALTR a vehicle for presenting laboratory-grown stones as fashion and fine-jewelry products. ALTR continued to use trade shows and demonstrations to explain its technology and distinguish its products. At JCK Las Vegas in 2018, the company unveiled a film about diamond growth, showing the relationship between CVD and HPHT in the creation of its stones. In the same year, it showcased a 3.99-carat Asscher-cut laboratory-grown pink diamond at Borsheims. GCAL graded the stone as fancy orangy pink with VS2 clarity. ALTR promoted it as the largest laboratory-grown pink diamond in the world at that time, making it both a product achievement and a marketing example of the possibilities of laboratory-created colored diamonds. The brand has also claimed a substantial patent portfolio covering created diamonds and distinctive diamond jewelry. The available reference states that ALTR has 49 patents, but it does not provide a patent-by-patent list or clarify how many remain active. The company’s international distribution has been described as reaching 20 countries, with markets cited across the United States, the European Union, Australia, China, Hong Kong, India, Canada, Thailand, South Korea, Israel, South Africa, and Germany. Public attention expanded in 2020 when ALTR and Amish Shah appeared on CNBC’s Streets of Dreams with Marcus Lemonis. The premiere episode, “Diamond District,” aired on December 29 and presented the company within the broader New York diamond trade. The appearance highlighted ALTR’s account of laboratory-grown diamonds as a developing force in the market and portrayed Shah as an early industry participant. ALTR’s historical identity therefore rests on three connected elements: R.A. Riam Group’s established diamond-trade background, Shah’s effort to create a dedicated branded laboratory-grown diamond business, and the company’s attempt to control production from growth through jewelry design. The supplied sources do not provide a reliable founding year beyond the 2016 public launch, nor do they document current financial performance, detailed retail operations, or a complete contemporary executive roster.

1. 2020Television profile on CNBC

   ALTR and Amish Shah appeared on the premiere episode of Streets of Dreams with Marcus Lemonis, broadcast on CNBC on December 29.

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2. 2018Diamond-growing film unveiled

   ALTR presented a film at JCK Las Vegas explaining its use of CVD and HPHT technologies in laboratory-grown diamond production.

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3. 2018Large laboratory-grown pink diamond showcased

   The company displayed a 3.99-carat Asscher-cut pink laboratory-grown diamond at Borsheims, graded by GCAL as fancy orangy pink with VS2 clarity.

   Source
4. 2017LOVEMONSTER launches

   ALTR launched LOVEMONSTER, described as the first consumer brand based exclusively on ALTR laboratory-grown diamonds.

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5. 2016ALTR Created Diamonds is introduced

   R.A. Riam Group introduced ALTR Created Diamonds at the JCK Las Vegas trade show.

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A vertically integrated laboratory-grown diamond and jewelry brand emphasizing Type IIa purity, proprietary growing and cutting expertise, design-led jewelry, and an alternative to mined diamonds.

• Lab-grown diamondsLoose diamonds2016

  ALTR’s core offering is laboratory-grown diamond material produced through technologies identified in its public history as CVD and HPHT. The brand emphasizes Type IIa diamonds, a high-purity classification with very low nitrogen content. Its vertically integrated positioning covers growth, cutting, polishing, and distribution, although stone-specific production details vary and are not fully documented in the supplied sources.

• LOVEMONSTERConsumer jewelry brand2017

  LOVEMONSTER was launched in 2017 as a consumer brand made exclusively from ALTR Created Diamonds. The line was associated with larger-carat Type IIa laboratory-grown diamonds and represented ALTR’s effort to translate its production platform into a distinct branded jewelry proposition.

• Laboratory-grown pink diamondsColored diamonds2018

  ALTR has promoted laboratory-grown colored diamonds, including a 3.99-carat Asscher-cut pink diamond showcased in 2018. The stone was grown using CVD and graded by GCAL as fancy orangy pink with VS2 clarity. It illustrates the brand’s use of colored stones as both specialty products and demonstrations of laboratory-grown diamond capability.

• Indra's NetStatement necklace2020

  Indra’s Net is a 35-carat necklace associated with ALTR’s laboratory-created diamond jewelry work. The piece won first place in the Laboratory-Created/Gemstone Jewelry category of the 2020 INSTORE Design Awards and was described in the supplied reference as an unusually ambitious, high-carat example of lab-grown diamond jewelry.

• 2020Streets of Dreams with Marcus Lemonis appearance

  United States

  ALTR and Amish Shah were profiled on the premiere episode of CNBC’s Streets of Dreams with Marcus Lemonis, titled “Diamond District.”

  Outcome. The broadcast increased public visibility for the company’s laboratory-grown diamond story and its New York Diamond District background.

  Source
• 2018Diamond-growing technology film

  International trade

  ALTR used a film presented at JCK Las Vegas to explain its laboratory-grown diamond process and the relationship between CVD and HPHT technologies.

  Outcome. The presentation supported ALTR’s technology-led differentiation in the professional jewelry and diamond trade.

  Source
• 2017LOVEMONSTER consumer-brand launch

  United States

  ALTR introduced LOVEMONSTER to establish a consumer-facing jewelry identity built specifically around laboratory-grown diamonds, with emphasis on larger Type IIa stones.

  Outcome. The launch expanded ALTR’s positioning from a diamond-production specialist toward a branded consumer jewelry business.

  Source

• 2018Showcase laboratory-grown colored diamond capabilityProduct launch

  Colored laboratory-grown diamonds offered a way to demonstrate the range of stones that could be produced through controlled diamond-growth methods.

  What changed. ALTR showcased a 3.99-carat Asscher-cut pink diamond at Borsheims and promoted its GCAL grading details.

  Aftermath. The stone became a prominent example of ALTR’s high-carat and colored-diamond ambitions.

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• 2017Launch LOVEMONSTER as a consumer brandProduct launch

  ALTR sought to move laboratory-grown diamonds into a recognizable consumer jewelry proposition rather than relying solely on trade distribution.

  What changed. It launched LOVEMONSTER, made exclusively from ALTR Created Diamonds and associated with larger-carat Type IIa stones.

  Aftermath. The initiative gave ALTR a dedicated consumer-facing platform for laboratory-grown diamond jewelry.

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• 2016Create a dedicated laboratory-grown diamond brandStrategy

  R.A. Riam Group had a longstanding background in mined diamonds and wholesale jewelry when it entered the laboratory-grown diamond market.

  What changed. The group introduced ALTR Created Diamonds as a distinct brand focused on laboratory-grown diamonds and related jewelry.

  Aftermath. ALTR developed a public identity centered on vertical integration, Type IIa diamonds, and technology-led production.

  Source

• 2020ALTR featured on Streets of Dreams with Marcus Lemonis

  ALTR and president Amish Shah appeared on the premiere episode of CNBC’s Streets of Dreams with Marcus Lemonis, focused on New York’s Diamond District and the development of laboratory-grown diamonds.

  CampaignOther
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• 2018ALTR presents diamond-growing film at JCK Las Vegas

  The company presented a film describing how CVD and HPHT technologies are used together in its laboratory-grown diamond production process.

  Product launchOther
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• 2018ALTR showcases a large laboratory-grown pink diamond

  ALTR displayed a 3.99-carat Asscher-cut laboratory-grown pink diamond at Borsheims. The stone was grown using CVD and was graded by GCAL as fancy orangy pink with VS2 clarity.

  Product generationOther
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• 2017ALTR launches LOVEMONSTER consumer brand

  ALTR launched LOVEMONSTER, a consumer jewelry brand built around larger-carat Type IIa laboratory-grown diamonds.

  Product launch
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• 2016ALTR Created Diamonds introduced at JCK Las Vegas

  R.A. Riam Group introduced ALTR Created Diamonds at the JCK Las Vegas trade show, establishing the brand as a dedicated laboratory-grown diamond business.

  Product launch
  Source

1. ALTR Created Diamonds
2. ALTR Created Diamonds official website