Alticor

Alticor is a privately held American corporate group headquartered in Ada, Michigan. It was founded in 1959 by Rich DeVos and Jay Van Andel and has historically focused on direct selling, consumer products, and related services. Its best-known business is Amway, which sells nutrition, beauty, and home-care products through a network of independent distributors. Alticor is not a publicly traded company, and public recognition of the group largely comes from Amway and affiliated businesses rather than from the Alticor name itself. Reliable information available here is insufficient to establish its complete subsidiary structure, current management, operating markets, and latest business developments.

Alticor traces its origins to the company established in the United States by Rich DeVos and Jay Van Andel in 1959. Over time, the business developed a consumer-products structure centered on direct selling, with Amway becoming its principal operating platform. The Alticor name was used to represent the corporate group containing Amway and related businesses. Available verifiable information is insufficient to reconstruct its full organizational changes, subsidiary history, international expansion, and management succession without introducing uncertainty. The company has remained privately held, and its public identity is primarily associated with Amway's direct-selling model and consumer-products business.

• 1959

• Amway

  Amway is the best-known operating brand within the Alticor group. It sells nutrition, beauty, and home-care consumer products through independent distributors and provides related distributor-support services.