Altice Mobile

Altice Mobile is the wireless service brand of Altice USA, the U.S. cable, broadband and media company that serves customers primarily under the Optimum and Suddenlink brands. Altice USA launched Altice Mobile as a mobile virtual network operator (MVNO), reselling wholesale access to national cellular networks rather than building its own radio network, so that it could bundle wireless service with its cable broadband and television offerings. The brand's proposition is built around bundling and price: Altice Mobile markets unlimited talk, text and data plans, with promotional pricing tied to Altice USA's home broadband customers and separate pricing for customers who take mobile service alone. It is sold through Altice USA's retail and digital channels alongside Optimum and Suddenlink services, and it is positioned as a way to reduce churn in the core cable business by adding a wireless line to the household relationship. Altice Mobile is not a separately listed company; it is a brand inside Altice USA, which is publicly traded and controlled by the Drahi family's Altice group. Because it operates as an MVNO, its service quality and coverage depend on wholesale agreements with host mobile network operators, and its economics depend on the difference between wholesale network costs and retail subscription prices. For a brand knowledge base, Altice Mobile should be treated as a telecom service sub-brand of a U.S. cable operator — a wireless offering used to support the parent's bundled connectivity strategy rather than a standalone national carrier.

Altice Mobile was created by Altice USA as part of the cable operator's move into wireless. Altice USA itself was formed when Altice, the telecom group founded by Patrick Drahi, acquired Cablevision Systems and combined it with Suddenlink Communications; the U.S. business was listed as a separate public company, Altice USA, in 2017. Having assembled a large U.S. broadband footprint, Altice USA pursued a mobile strategy without building a radio access network. Instead it launched Altice Mobile as a mobile virtual network operator, buying wholesale access from national carriers and reselling service under its own brand. The brand was announced and rolled out around 2019, marketed with aggressive unlimited-plan pricing and with discounts for households that already bought Altice USA broadband. The strategic logic was convergence: cable operators in the United States faced slowing broadband subscriber growth and competition from wireless carriers entering the home internet market, so adding a mobile line was intended to deepen customer relationships and lower churn. Altice Mobile was therefore sold as an add-on to the Optimum and Suddenlink service bundles rather than as a mass-market standalone carrier brand. Altice Mobile's fortunes have tracked those of its parent. Altice USA has faced competitive pressure in broadband, and the company has adjusted its mobile pricing and packaging over time while continuing to rely on wholesale network partners. The brand remains part of Altice USA's connectivity portfolio, positioned as a supporting service rather than a separately reported business segment.

• 2019

  Altice Mobile launches as Altice USA's MVNO wireless brand with unlimited plans.

• 2017

  Altice USA, the parent of Altice Mobile, is listed as a separate public company.

Value-oriented MVNO wireless service used to bundle with Altice USA cable broadband and reduce subscriber churn.

• Altice Mobile unlimited plans

  Unlimited talk, text and data wireless plans sold as an MVNO service, with promotional pricing for Altice USA broadband customers.

• Unconfirmed

  Altice Mobile service launch[1]Altice Mobile 服务推出longisland.com

  Altice USA introduced Altice Mobile, an unlimited wireless phone service offered to Optimum customers for $20 and to non-Optimum customers for $30.

• Unconfirmed

  Altice USA wireless network deals with Sprint and AT&T[1]Altice Mobile 服务推出longisland.com

  Altice USA said it had made a deal with Sprint and AT&T to support the rollout of Altice Mobile, combining Altice's fiber and mobile core infrastructure with the partners' networks.

1. 1Altice Mobile 服务推出longisland.com