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Alternative Storage Systems

Alternative Storage Systems is a UK storage and logistics equipment brand that is now part of Palletower, Europe's largest provider of storage and logistics equipment.

Last updated September 28, 2026

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Overview

Alternative Storage Systems is a United Kingdom-based supplier of storage and logistics equipment. The brand's own website now redirects to Palletower, and its homepage states plainly that "Alternative Storage Systems are now part of Palletower, Europe's largest provider of storage and logistics equipment." That makes Alternative Storage Systems a sub-brand or acquired trade name within the Palletower group rather than a standalone independent company. Through the Palletower platform, the brand's customers gain access to a very broad catalogue: more than 500,000 storage and logistics products held in stock across UK and European warehouses, covering roll pallets and roll cages, stillages, collapsible plastic boxes, pallets, Hypacages, merchandise picking trolleys, plastic box pallets, plastic pallet collars and warehouse picking trolleys. Palletower also designs and manufactures plastic boxes in the UK and provides warehouse design and installation services including racking, shelving and mezzanines, plus rental or lease options for key equipment. The parent group, Palletower, traces its origins to 1966, when it manufactured and introduced a patented stacking and handling unit. Over the following decades it diversified its product range, expanded into the USA, Europe and the Middle East, and grew into a global supplier that exports to more than 35 countries with stock in the UK, Finland and the Czech Republic. Its customers span food distribution, postal, retail, automotive, e-commerce and supply chain sectors. For Alternative Storage Systems, the practical effect of the Palletower ownership is continuity of service with a wider offer. The official message to customers is that they will receive "the same great service with even more," supported by Palletower's stockholding, UK plastic box manufacturing, warehouse design and installation expertise, and sector specialists. The brand therefore operates as a customer-facing identity within a larger, privately held UK storage and logistics equipment group.

History

Alternative Storage Systems is a UK storage and logistics equipment brand whose independent history is not documented in the available evidence. What is clear is that the brand has been absorbed into Palletower, a larger UK-based storage and logistics equipment group. The official homepage of Alternative Storage Systems now states: "Alternative Storage Systems are now part of Palletower, Europe's largest provider of storage and logistics equipment. We offer the same great service with even more." This indicates an acquisition or merger of the brand into Palletower, after which the Alternative Storage Systems website serves as a gateway to the Palletower product range. Palletower itself has a long history. According to its "Our Story" page, "Back in 1966, Palletower manufactured and introduced its patented stacking and handling unit." That product transformed how goods were stored and distributed, and Palletower's equipment became essential for UK companies, including storing ammunition for the MOD and Rolls-Royce car parts. In the 1980s and 1990s Palletower diversified its product range and expanded its market across the USA, Europe and the Middle East. Today Palletower describes itself as a world leader in producing and supplying storage and logistics equipment, exporting to over 35 countries with stock in the UK, Finland and the Czech Republic. For Alternative Storage Systems, the practical history is therefore one of integration into a larger group. Customers who previously dealt with Alternative Storage Systems are directed to Palletower's catalogue of over 500,000 items in stock, its UK plastic box manufacturing, and its warehouse design and installation services. The brand continues to operate as a customer-facing identity within Palletower, benefiting from the parent's scale, stockholding and sector expertise.

  • 1966

    Palletower manufactures and introduces its patented stacking and handling unit.

  • Palletower diversifies its product range and expands into the USA, Europe and the Middle East.

  • Alternative Storage Systems becomes part of Palletower, Europe's largest provider of storage and logistics equipment.

Products and positioning

A customer-facing storage and logistics equipment brand within Palletower, offering the same service with a wider product range and UK manufacturing.

  • Roll pallets and roll cages

  • Stillages

  • Collapsible plastic boxes

  • Pallets

  • Hypacages

  • Merchandise picking trolleys

  • Plastic box pallets

  • Plastic pallet collars

  • Warehouse picking trolleys

  • Racking, shelving and mezzanines

Sources5 sources

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