Altenpflege
Altenpflege is a German monthly trade magazine and online knowledge platform for elderly-care professionals, published by Vincentz Network since 1976.
Last updated September 28, 2026
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Overview
Altenpflege is a German trade magazine and digital knowledge platform aimed at professionals working in elderly care (Altenpflege). It was first published in 1976 by Fachverlag Vincentz Network and appears monthly. The print magazine runs to around 60 pages per issue and covers the organisation and delivery of care for older people, including news and feature sections, specialist articles, continuing-education modules, and recurring topics such as dementia and palliative care, care management and care practice, law and medicine. Product information, book recommendations, educational offers, monthly distance-learning courses and a job market round out the offering. According to its own figures, the magazine is printed in roughly 12,500 copies, and its widest readership includes 71% of all German care-home directors, 44% of all nursing-service managers and 58% of all qualified nursing professionals. Beyond print, the brand operates the website altenpflege-online.net, which positions itself as a source of specialist knowledge and news for care professionals. The site promotes the PflegeKompass, a step-by-step guide to safe care and leadership practice that supports nursing service managers (PDL) and quality management (QM) with tried-and-tested processes, work aids and step-by-step instructions. It also offers AP VINDER, an AI-supported search tool for fast, precise and practice-oriented answers from Altenpflege's specialist knowledge base, available as a free trial. The online presence reports on sector developments, such as the updated DNQP expert standard on relationship-building in the care of people with dementia, survey findings on work-life balance among nursing professionals in North Rhine-Westphalia, studies on time savings from digital systems, and the German Nursing Council's opposition to proposals from the pharmacy sector. In 2026 the brand marks its 50th anniversary under the motto 'Gemeinsam besser seit 1976' (Better together since 1976), thanking readers for five decades of engagement, trust and partnership. Altenpflege is published by Vincentz Network, a specialist media house based in Hanover, Germany, and remains a private, active commercial brand serving the German-language elderly-care market.
History
Altenpflege was first published in 1976 by the specialist publisher Vincentz Network. From the outset it addressed the organisation and delivery of care for older people, a field that was professionalising rapidly in West Germany and later in reunified Germany. The magazine established itself as a monthly title, with each issue running to around 60 pages and combining news, feature sections, specialist articles and continuing-education modules. Over the decades it built a stable editorial focus on dementia and palliative care, care management and care practice, law and medicine, and it added service elements such as product information, book tips, educational offers, monthly distance-learning courses and a job market. By the 2020s the brand had extended well beyond print. Its website, altenpflege-online.net, presents itself as a source of specialist knowledge and news for care professionals and carries sector reporting, for example on the updated DNQP expert standard for relationship-building in dementia care, on work-life balance among nursing professionals in North Rhine-Westphalia, on a myneva study about digitalisation and time savings in care, and on the German Nursing Council's rejection of pharmacy-sector proposals. The online offering also includes practical tools: the PflegeKompass, a step-by-step guide to safe care and leadership practice for nursing service managers and quality managers, and AP VINDER, an AI-supported search for fast, precise and practice-oriented answers from the brand's specialist knowledge base. In 2026 the title reaches its 50th anniversary, celebrated under the motto 'Gemeinsam besser seit 1976' with a dedicated anniversary page thanking readers for five decades of engagement, trust and partnership. According to its own readership figures, the magazine is printed in roughly 12,500 copies and reaches 71% of all German care-home directors, 44% of all nursing-service managers and 58% of all qualified nursing professionals in its widest readership circle. Altenpflege thus remains a long-running, privately held specialist media brand within Vincentz Network, serving the German-language elderly-care sector in print and online.
- 2026
The brand celebrates its 50th anniversary under the motto 'Gemeinsam besser seit 1976'.
- 1976
Altenpflege is first published by Fachverlag Vincentz Network.
Products and positioning
Specialist trade media and practical knowledge platform for German-speaking elderly-care professionals, combining print journalism, continuing education and digital tools.
Altenpflege monthly magazine
A 60-page monthly print magazine for elderly-care professionals, covering organisation and delivery of care, dementia and palliative care, care management and practice, law and medicine, plus product information, book tips, educational offers, distance-learning courses and a job market.
altenpflege-online.net
The brand's website, offering specialist knowledge and news for care professionals.
PflegeKompass
A step-by-step guide to safe care and leadership practice, supporting nursing service managers (PDL) and quality management (QM) with tried-and-tested processes, work aids and step-by-step instructions.
AP VINDER
An AI-supported search tool providing fast, precise and practice-oriented answers from Altenpflege's specialist knowledge, available as a free trial.
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