Alrov Group
An Israeli real estate development group with property development and luxury hotel interests in Israel and major European cities.
Last updated August 26, 2026
Overview
Alrov Group is an Israeli real estate development company headquartered in Tel Aviv. Founded in 1978 by Alfred Akirov, the group developed from an Israeli property business into an international real estate operator with interests spanning large-scale urban redevelopment, retail, residential projects, and luxury hospitality. Akirov remains associated with the group as its chairman. The company is best known for the Mamilla project in central Jerusalem, a large and complex redevelopment adjacent to the Old City. Alrov acquired the project in 1995 and subsequently completed the David Village residential development and the hotel originally known as the Hilton Jerusalem, which was later renamed the David Citadel Hotel. The project’s progress was interrupted several times by archaeological investigations and legal matters. Construction and development resumed in 2006. The redevelopment reached important public milestones with the opening of part of Alrov Boulevard, the historic Mamilla Street, and the Alrov Mamilla Mall in 2007. The Mamilla Hotel opened in 2009, and the overall project was reported as complete in 2010. The Jerusalem development combines residential, retail, hospitality, and public-space elements and is the group’s most prominent identified integrated property project. Alrov also operates in the luxury hotel sector. Its identified hotel assets include the David Citadel Hotel and the Mamilla Hotel in Jerusalem. Outside Israel, the group acquired the Conservatorium Hotel in Amsterdam and Café Royal in London in 2008, followed by the Hôtel Lutetia in Paris in 2010. These acquisitions extended the group’s activity into established European hospitality markets and complemented its property-development business with ownership of internationally positioned hotels. The group is listed on the Tel Aviv Stock Exchange. Public reference material identifies Shmuel Ben Moshe and Meir Alhacham as its co-chief executive officers, while Alfred Akirov is identified as chairman. The available reference material does not provide sufficient detail to establish the group’s full corporate structure, financial performance, portfolio valuation, or the status of every property. Accordingly, this entry focuses on the documented development and hotel activities rather than making unsupported claims about revenue, assets, or current project pipelines.
History
Alrov Group was founded in Israel in 1978 by Alfred Akirov, who is identified as the company’s chairman. The group’s documented development history centers on property development in Israel and the later addition of luxury hospitality assets in Europe. A major turning point came in 1995, when Alrov acquired the Mamilla project in central Jerusalem. The site, located near the Old City, required a complex redevelopment process involving historic urban fabric, archaeological considerations, legal issues, and multiple property uses. As part of the project, Alrov completed the David Village residential development and the hotel that initially operated as the Hilton Jerusalem and was subsequently renamed the David Citadel Hotel. Progress on the broader project stopped on several occasions because of archaeological research and legal affairs. Development resumed in 2006. The project began opening its principal public-facing components in stages. In 2007, part of the historic Mamilla Street, presented as Alrov Boulevard, opened together with the Alrov mall. These facilities established a mixed-use destination combining retail with a restored urban setting. The Mamilla Hotel opened in 2009, adding an upscale hotel to the development. The overall Mamilla project was reported as completed in 2010. During the same period, Alrov broadened its business geographically and operationally through hotel acquisitions. In 2008 it acquired the Conservatorium Hotel in Amsterdam and Café Royal in London. In 2010 it acquired the Hôtel Lutetia in Paris. Alongside the David Citadel Hotel and Mamilla Hotel in Jerusalem, these assets gave the group a portfolio of luxury hotels in Israel and major European cities. Public reference material describes Alrov as a real estate development company listed on the Tel Aviv Stock Exchange. It identifies Shmuel Ben Moshe and Meir Alhacham as co-chief executive officers and Alfred Akirov as chairman. The available sources do not document every stage of the group’s corporate development, its full list of properties, financial results, or subsequent changes in ownership and management. The group’s documented profile nevertheless shows a business model combining development of prominent urban properties with ownership and operation of high-end hospitality assets.
- 2010Hôtel Lutetia acquisition and Mamilla completion
Alrov acquired Hôtel Lutetia in Paris, while the Mamilla project was reported as complete.
- 2009Mamilla Hotel opens
The Mamilla Hotel opened near the Mamilla Mall in Jerusalem.
- 2008European hotel expansion
Alrov acquired the Conservatorium Hotel in Amsterdam and Café Royal in London.
- 2007Alrov Boulevard and Alrov mall open
Part of the historic Mamilla Street, called Alrov Boulevard, and the Alrov mall opened in Jerusalem.
- 2006Mamilla development resumes
Construction and development resumed after interruptions linked to archaeological research and legal matters.
- 1995Acquisition of the Mamilla project
Alrov acquired the Mamilla project in central Jerusalem and became responsible for its subsequent redevelopment.
- 1978Alrov Group is founded
Alfred Akirov founded Alrov Group in Israel, establishing the property business that later developed into an international real estate and hospitality group.
Products and positioning
An Israeli property developer and hospitality owner focused on high-profile urban projects, mixed-use destinations, and luxury hotels.
Mamilla projectMixed-use urban redevelopment1995
Alrov’s landmark redevelopment in central Jerusalem, near the Old City. The project brought together residential development, a restored historic boulevard, retail space, and luxury hotels. Its progress was affected by archaeological research and legal matters before work resumed in 2006. The project’s principal elements opened in stages, with the mall and boulevard in 2007, the Mamilla Hotel in 2009, and overall completion reported in 2010.
Alrov Mamilla MallRetail and shopping center2007
A retail component of the Mamilla redevelopment in Jerusalem. The mall opened in 2007 alongside part of the restored Mamilla Street, known in the project as Alrov Boulevard. It forms part of a mixed-use destination combining shopping, hospitality, residential development, and public urban space.
David VillageResidential property
A residential development completed by Alrov as part of the Mamilla project in central Jerusalem. The available reference material identifies David Village as one of the project’s completed components but does not provide further verified detail on its residences, scale, or ongoing management.
David Citadel HotelLuxury hotel
A Jerusalem hotel developed within the Mamilla project. It initially operated under the Hilton Jerusalem name and was later renamed the David Citadel Hotel. It is identified as one of the group’s Jerusalem hotel properties.
Mamilla HotelLuxury hotel2009
A hotel near the Mamilla Mall in Jerusalem and a major hospitality element of the group’s flagship redevelopment. The hotel opened in 2009 and is identified in reference material as owned by Alrov Group.
Conservatorium HotelLuxury hotel2008
A hotel in Amsterdam acquired by Alrov in 2008. The acquisition marked part of the group’s expansion from Israeli real estate into ownership of luxury hospitality properties in major European cities.
Café RoyalLuxury hotel2008
A London hotel acquired by Alrov in 2008. It formed part of the group’s European hospitality expansion alongside the Conservatorium Hotel in Amsterdam.
Hôtel LutetiaLuxury hotel2010
A historic Paris hotel acquired by Alrov in 2010. The acquisition added a prominent French hospitality asset to the group’s portfolio of luxury hotels in European capitals.
Flagship businesses
- Mamilla project in Jerusalem
- Alrov Mamilla Mall
- Mamilla Hotel
- David Citadel Hotel
- Conservatorium Hotel
- Café Royal
- Hôtel Lutetia
Brand decisions
- 2010Acquire Hôtel Lutetia in ParisM&A
Alrov continued its expansion into high-end hotel ownership in major European cities.
What changed. The group acquired Hôtel Lutetia in Paris.
Aftermath. The acquisition added a Paris property to Alrov’s documented European hotel portfolio. No transaction value is stated in the available source.
- 2008Expand into European luxury hotelsM&A
After establishing major hospitality properties in Jerusalem, Alrov expanded its real estate and hotel interests into international markets.
What changed. The group acquired the Conservatorium Hotel in Amsterdam and Café Royal in London.
Aftermath. The acquisitions broadened Alrov’s identified hospitality presence beyond Israel, although the available source does not provide financial or operating results.
- 1995Acquire and redevelop the Mamilla projectM&A
Alrov sought control of a major redevelopment site in central Jerusalem near the Old City, an area involving historic structures and substantial development complexity.
What changed. The group acquired the Mamilla project and developed it as an integrated destination incorporating residential, retail, hospitality, and public-space elements.
Aftermath. The project proceeded in stages, faced interruptions connected with archaeological research and legal matters, resumed in 2006, and was reported complete in 2010.
Leadership
| Name | Title | Tenure |
|---|---|---|
| Alfred Akirov | Chairman | — |
| Meir Alhacham | Co-Chief Executive Officer | — |
| Shmuel Ben Moshe | Co-Chief Executive Officer | — |
Recent events
- 2010Alrov acquires Hôtel Lutetia in Paris
Alrov acquired the Hôtel Lutetia in Paris, further expanding its European luxury hotel portfolio.
M&A - 2010Mamilla project reported complete
The multi-stage Mamilla redevelopment in Jerusalem was reported as completed after the opening of its hotel and earlier residential, retail, and public-realm elements.
Other - 2009Mamilla Hotel opens in Jerusalem
The Mamilla Hotel opened near the Mamilla Mall, adding a luxury hospitality component to Alrov’s Jerusalem project.
Product launch - 2008Alrov expands its European hotel portfolio
The group acquired the Conservatorium Hotel in Amsterdam and Café Royal in London, extending its hospitality holdings beyond Israel.
M&A - 2007Alrov Mamilla Boulevard and mall open in Jerusalem
Part of the restored historic Mamilla Street, referred to as Alrov Boulevard, and the Alrov mall opened as components of the Jerusalem redevelopment.
Product launchOther - 2006Development resumes on the Mamilla project
After interruptions associated with archaeological research and legal matters, construction and development of the Mamilla project resumed.
Other - 1995Alrov acquires the Mamilla project in Jerusalem
Alrov Group acquired the Mamilla project in central Jerusalem, beginning its involvement in the large redevelopment that later incorporated residential, retail, hospitality, and public-space components.
M&AOther
Sources
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