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Almaz Fried Chicken

Indonesian fried chicken chain serving Saudi-style spiced fried chicken through a franchise partnership model.

Last updated September 26, 2026

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Overview

Almaz Fried Chicken is an Indonesian fast-food chain specializing in fried chicken with a strong, authentic Saudi Arabian spice profile. It was founded by Okta Wirawan and first established in mid-2024 at Jl. Bintara No.11, Bekasi, West Java. The brand positions itself as a pioneer of Saudi-style fried chicken in Indonesia, offering a Middle Eastern culinary experience without customers needing to travel abroad. Its flavor inspiration is often compared to Saudi chains such as Albaik. The company operates through a franchise partnership model. According to its official website, partners join for an investment starting at Rp750 million, which includes licensing, raw materials, equipment, and promotional support. The brand emphasizes a practical outlet concept and an efficient operating system that allows partners to start the business without prior experience. Almaz Fried Chicken has expanded rapidly, reporting more than 120 partners on its homepage and more than 300 partners in a later section of the same site. By May 2025, it had opened more than 99 branches across major Indonesian cities including Bekasi, Medan, Jakarta, Surabaya, Bandung, and Tangerang. Almaz Fried Chicken also promotes a social mission, donating 5% of its profits to support Palestine. The brand uses the slogan "Ayam Goreng Saudi No. 1 di Indonesia" (Saudi Fried Chicken No. 1 in Indonesia). In early 2025, the founder publicly expressed frustration over financial losses related to a third-party halal certification process, a case that drew attention on social media and highlighted certification challenges for Indonesian food businesses.

History

Almaz Fried Chicken was first established in mid-2024 at Jl. Bintara No.11, RT.001/RW.008 Bekasi, West Java, Indonesia. It was founded by Okta Wirawan, who aimed to bring the flavors of Saudi Arabian fried chicken to the Indonesian market. From the beginning, the restaurant targeted consumers by offering fried chicken inspired by the taste of Saudi-style fried chicken, such as that served by the restaurant Albaik. The brand quickly attracted public attention and expanded its reach to various cities across Indonesia. The company operates as a franchise partnership business. Its official website describes Almaz Fried Chicken as a pioneer of Saudi-style fried chicken partnership in Indonesia, with a strong and authentic spice taste. The site states that within a short time, Almaz Fried Chicken has partnered with more than 120 partners across Indonesia, while another section of the same site mentions more than 300 partners. The partnership model is designed to be practical, with an efficient operational system that allows partners to start the business without special experience. For an investment starting at Rp750 million, partners receive licensing, raw materials, equipment, and promotional support. By May 2025, Almaz Fried Chicken had opened more than 99 branches spread across major Indonesian cities, including Bekasi, Medan, Jakarta, Surabaya, Bandung, and Tangerang. This expansion demonstrated significant growth and positive public reception of the concept and flavors offered. The brand uses the slogan "Ayam Goreng Saudi No. 1 di Indonesia" (Saudi Fried Chicken No. 1 in Indonesia). In addition to its commercial activities, Almaz Fried Chicken has a social mission: it sets aside 5% of its profits to help the struggle of people in Palestine. The brand promotes itself as a business movement that grows together and brings blessings. In early 2025, a controversy arose when reports emerged that the founder of Almaz Fried Chicken expressed disappointment over financial losses due to a halal certification process involving a third party. The case became a topic of discussion on social media and highlighted the challenges faced by business actors in meeting certification standards in Indonesia.

  • Almaz Fried Chicken founded in Bekasi, West Java, Indonesia.

  • More than 99 branches opened across major Indonesian cities including Bekasi, Medan, Jakarta, Surabaya, Bandung, and Tangerang.

  • Founder reports financial losses over third-party halal certification, sparking social media discussion.

Products and positioning

Pioneer of Saudi-style fried chicken in Indonesia, offering authentic Middle Eastern spices through an accessible franchise model.

  • Saudi-style fried chicken

    Fried chicken with strong, authentic Middle Eastern spices inspired by Saudi Arabian flavors.

Controversies

  • Halal certification controversy

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