Allured Business Media

Allured Business Media is a privately held American business-to-business media company based in Carol Stream, Illinois. Its roots extend to 1921, when Earl R. Allured established The Manufacturing Confectioner, a technical magazine serving the confectionery industry. The enterprise developed as a family publishing business and later became particularly associated with professional information for cosmetics, toiletries, fragrance, flavor, esthetics and spa businesses. After Earl Allured died in 1931, his wife, Prudence M. Walker Allured, assumed responsibility for the company. She maintained and expanded the publication during the Depression and subsequent decades, building an international readership and an advertising-supported technical publishing operation. Her leadership was notable within the American trade-press community: she held senior positions in professional publishing organizations and became a prominent woman in the confectionery publishing field. The family business expanded when Prudence's sons Stan, Jim and Al joined during 1949 and 1950. In 1960, the company acquired The American Perfumer, a move that substantially enlarged the operation and led to the creation of Allured Publishing Corporation. The acquired title evolved as its editorial focus broadened from essential oils and perfumery toward cosmetic-product technology. It was subsequently divided into distinct specialist publications because cosmetics and perfumery increasingly required different technical and commercial audiences. Cosmetics & Toiletries and Perfumer & Flavorist emerged as the company's principal specialist magazines in the 1970s. The portfolio then broadened further. Skin Inc. was launched in 1988 for the professional skin-care, salon and spa market, with related events including Face & Body trade shows. The company also developed scientific and reference publishing, including the Journal of Essential Oil Research and, later, the Allured Books division, which publishes specialized materials in cosmetic chemistry, flavor chemistry, fragrance creation and spa business and wellness. In late 2001, Allured Publishing acquired Global Cosmetic Industry from Advanstar; Allured's first issue under the new ownership appeared in February 2002. This brought another established cosmetics-industry media property into the family portfolio and expanded the company's presence across print and digital formats. In 2007, book publishing was separated from the magazine brands and organized as the Allured Books Division. In 2008, Allured Publishing Corporation adopted the name Allured Business Media, reflecting a broader portfolio of media, digital, events and specialist information products. The company remains a focused trade publisher rather than a mass-market consumer-media group. Its business model centers on technical and professional editorial content, industry advertising, digital publications, newsletters, books, events and specialized information services. Its audience includes cosmetic scientists, formulators, fragrance and flavor professionals, manufacturers, ingredient suppliers, salon and spa operators, estheticians and other business decision-makers. The Allured family's long-term ownership and the continuity of its specialist titles are central features of the brand's identity.

Allured Business Media traces its origins to The Manufacturing Confectioner, founded by Earl R. Allured in 1921. The publication began as a technical magazine for the confectionery trade and developed an international readership. When Earl died in 1931, Prudence M. Walker Allured took charge. She managed the business for approximately eighteen years, expanding its editorial and advertising reach while becoming an influential figure in American business publishing. The next generation entered the company after the Second World War. Stan, Jim and Allen Allured joined in 1949 and 1950. In March 1960, the family purchased The American Perfumer, doubling the size of the operation and prompting the formation of Allured Publishing Corporation. The perfumery title's editorial remit changed over time as the industry moved from a narrow essential-oils focus toward cosmetic formulation and product technology. Its title evolved through American Cosmetics & Perfumery before becoming part of the separate Cosmetics & Toiletries and Perfumer & Flavorist publishing structure. The two specialist magazines were separated in 1975–1976 because cosmetics and perfumery had become distinct industries with different technical communities and commercial needs. In 1976, Allen became sole owner of The Manufacturing Confectioner Publishing Company, while Stanley became sole owner of Allured Publishing Corporation. The cosmetics and fragrance portfolio continued to expand under Stanley and later generations of the family. Skin Inc. was launched in 1988 to serve estheticians and the professional salon and spa market. Its related activities later included Face & Body events in Northern California and Chicago. The company also added scientific publishing, including the Journal of Essential Oil Research as a companion to Perfumer & Flavorist. In late 2001, Allured acquired Global Cosmetic Industry from Advanstar; the first Allured-produced issue was published in February 2002, and the title subsequently operated in both print and digital formats. In 2007, Allured moved book publishing out of the magazine brands and created the Allured Books division. The division's subject areas include cosmetic chemistry, flavor chemistry, fragrance creation and spa business and wellness. In 2008, the corporate name changed from Allured Publishing Corporation to Allured Business Media. The new name reflected a wider mix of magazines, websites, newsletters, books and professional events. The business continues as a family-owned specialist media company focused on technical and trade information for international cosmetics, fragrance, flavor, spa and wellness communities.

1. 2010Stanley Allured award is established

   The Midwest Chapter of the Society of Cosmetic Chemists creates the Stanley Allured Lifetime Service Award.

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2. 2008Corporate name changes

   Allured Publishing Corporation changes its name to Allured Business Media.

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3. 2007Allured Books is organized

   Book publishing is separated from the magazine brands and organized as a dedicated division for specialist science and professional reference works.

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4. 2001Global Cosmetic Industry is acquired

   Allured Publishing purchases Global Cosmetic Industry from Advanstar, with the first Allured-produced issue appearing in February 2002.

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5. 1988Skin Inc. launches

   Allured launches Skin Inc. for the professional skin-care, esthetics, salon and spa market.

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6. 1976The family publishing interests separate

   Allen Allured takes ownership of The Manufacturing Confectioner Publishing Company, while Stanley Allured becomes sole owner of Allured Publishing Corporation.

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7. 1975Perfumer & Flavorist is introduced

   Perfumer & Flavorist first appears as a section of the cosmetics and perfumery publication before becoming a separate specialist title.

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8. 1960The American Perfumer is acquired

   The family purchases The American Perfumer, substantially enlarging the operation and leading to the formation of Allured Publishing Corporation.

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9. 1931Prudence Allured assumes control

   Following Earl Allured's death, Prudence M. Walker Allured takes responsibility for the company and manages its development for the next eighteen years.

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10. 1921The Manufacturing Confectioner is founded

    Earl R. Allured establishes a technical magazine serving the confectionery industry, creating the foundation of the family publishing business.

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A family-owned specialist business publisher providing technical, professional and commercial information for the cosmetics, toiletries, fragrance, flavor, spa and wellness industries.

• Cosmetics & ToiletriesTrade magazine and digital publication1976

  A specialist publication for the cosmetics and toiletries industry, covering formulation science, ingredients, product development, manufacturing and related commercial issues. The title developed from the company's earlier cosmetics and perfumery publishing activities and became one of Allured's principal professional media brands.

• Perfumer & FlavoristTechnical trade magazine and digital publication1975

  A technical publication serving fragrance and flavor professionals. It addresses perfumery, flavor creation, ingredients, essential oils, formulation and the supplier and manufacturing ecosystem surrounding these fields.

• Global Cosmetic IndustryCosmetics-industry magazine and digital publication

  A cosmetics-industry media brand acquired from Advanstar by Allured Publishing. It extends the company's coverage into broader business, manufacturing, product development and market topics and has been published in print and digital formats.

• Skin Inc.Professional skin-care and spa magazine1988

  A professional publication created for estheticians, salons, spas and the professional skin-care sector. The brand formed the core of Allured's spa division and was accompanied by related educational and event activities.

• Allured BooksSpecialist book publishing2007

  A dedicated book-publishing division offering specialist science and reference materials in cosmetic chemistry, flavor chemistry, fragrance creation, spa business and wellness.

• Face & BodyProfessional trade shows

  A set of professional events associated with the Skin Inc. spa and esthetics business, including shows held in Northern California and Chicago for salon, spa and skin-care professionals.

• Journal of Essential Oil ResearchScientific journal

  A scientific journal introduced as a companion to Perfumer & Flavorist, reflecting the company's publishing interest in essential oils and related fragrance and flavor research.

• 2008Rebranding as Allured Business MediaStrategy

  The company's activities had grown beyond a traditional magazine-publishing structure.

  What changed. Allured Publishing Corporation changed its name to Allured Business Media.

  Aftermath. The new corporate identity represented a broader mix of magazines, websites, newsletters, books and events.

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• 2007Creation of the Allured Books divisionStrategy

  The company wanted to develop specialist books independently from its periodical magazine brands.

  What changed. Allured moved book publishing out of the magazine operations and organized it as Allured Books.

  Aftermath. The division expanded the company into reference publishing for cosmetic, flavor and fragrance science and spa business.

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• 2001Purchase of Global Cosmetic IndustryM&A

  Allured identified an opportunity to deepen its coverage and product penetration in the cosmetics sector.

  What changed. Allured Publishing acquired Global Cosmetic Industry from Advanstar.

  Aftermath. The title joined Allured's portfolio, with the first issue under its new publisher appearing in February 2002.

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• 1988Launch of Skin Inc.Product launch

  Research into the esthetics and professional salon market indicated demand for a dedicated publication.

  What changed. Allured launched Skin Inc. and subsequently expanded its spa activities with related events.

  Aftermath. The company established a dedicated presence in professional skin care, esthetics and spa business media.

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• 1976Separation of confectionery and cosmetics publishing interestsStrategy

  The two sides of the family business had developed different editorial and commercial requirements.

  What changed. Allen Allured became sole owner of The Manufacturing Confectioner Publishing Company, while Stanley Allured retained Allured Publishing Corporation.

  Aftermath. Allured Publishing concentrated on cosmetics, toiletries, perfumery and flavor-related media.

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• 1960Acquisition of The American PerfumerM&A

  The family sought to expand beyond its original confectionery publication into perfumery and related technical markets.

  What changed. Allured acquired The American Perfumer and formed Allured Publishing Corporation around the enlarged publishing operation.

  Aftermath. The acquisition doubled the company's size and became the foundation for later cosmetics, fragrance and flavor publications.

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• 2010Midwest Society of Cosmetic Chemists establishes Stanley Allured Lifetime Service Award

  The Midwest Chapter of the Society of Cosmetic Chemists created an award honoring Stanley Allured's service and contributions to the chapter.

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• 2008Allured Publishing Corporation changes its name to Allured Business Media

  The company adopted the Allured Business Media name as its activities expanded beyond its original magazine-publishing identity.

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• 2001Allured acquires Global Cosmetic Industry from Advanstar

  Allured Publishing Corporation acquired Global Cosmetic Industry, adding an established cosmetics-industry publication to its specialist portfolio. The first issue produced by Allured appeared in February 2002.

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1. Allured Business Media