AllTrails
AllTrails is a freemium outdoor-recreation app and digital trail guide built around crowdsourced maps, reviews, photographs, and activity tracking.
Last updated August 25, 2026
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Overview
AllTrails is a digital outdoor-recreation service centered on a mobile application and website for discovering, navigating, and reviewing trails. Its database covers routes used for hiking, mountain biking, climbing, snow sports, and related recreational activities. Users can search for trails, examine route information, read community reviews, view photographs, and contribute their own observations and trail data. The service also supports activity tracking, allowing users to record their position and progress while on a route. The product operates through a freemium model. Basic trail discovery and community content are available after registration, while the paid AllTrails+ subscription adds advanced capabilities, including access to selected resources for offline use. The service can be accessed through mobile devices and web browsers. Registration may be completed through Apple, Facebook, Google, or a direct account using a name, email address, and password. Russell Cook founded AllTrails in 2010, and the startup entered AngelPad's inaugural incubation class before its formal launch in December of that year. Early financing included a reported $400,000 seed round in 2011 from 500 Global, then known as 500 Startups, and 2020 Ventures. By January 2012, the service had reached approximately 200,000 users. A partnership with National Geographic announced in early 2012 expanded the service's mapping resources and was associated with the integration and redirection of National Geographic's Topo.com trail-mapping property. By the fourth quarter of 2012, the application had reached one million installations. AllTrails subsequently broadened its geographic and technical footprint through acquisitions and partnerships. In 2016 it acquired EveryTrail from TripAdvisor. In 2018, Spectrum Equity supplied $75 million in funding for a majority position, and Spectrum representatives Ben Spero and Matt Neidlinger joined the company's board. The company described itself as cash-flow positive around this period, while also raising additional capital connected with the ownership transaction. In 2019, AllTrails acquired iFootpath, added French, German, and Spanish language support, and acquired GPSies and Trails.com. It also partnered with Rolling Strong to offer truck drivers tools and resources related to fitness and health during long-distance work. The service's relevance increased during the COVID-19 pandemic as interest in outdoor activities grew. In 2020, Apple incorporated hiking information from AllTrails into Apple Maps. AllTrails reported 8.7 million application installations during that year, an 89 percent increase over the prior year. The brand's positioning combines practical navigation, destination discovery, user-generated local knowledge, and subscription-based outdoor utility. Publicly available reference material identifies AllTrails as an active private service, but does not establish a current parent company, headquarters, chief executive, or publicly traded stock listing.
History
AllTrails was founded by Russell Cook in 2010 as a digital service for discovering and using outdoor trails. The startup was accepted into AngelPad's inaugural class, an incubation period that preceded its formal launch in December 2010. Its early product focused on making trail information easier to find through a digital database, while incorporating community contributions such as reviews and photographs. In 2011, AllTrails obtained a reported $400,000 seed investment from 500 Global, then called 500 Startups, and 2020 Ventures. The company had reached approximately 200,000 users by January 2012. A significant early distribution and data milestone followed in early 2012 when AllTrails entered a partnership with National Geographic. The relationship enhanced the service's mapping resources and resulted in National Geographic's Topo.com being merged into or redirected toward AllTrails. By the fourth quarter of 2012, the application had reached one million installations. The company continued to expand through acquisitions. In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor. The transaction added another established source of trail and outdoor-travel information to AllTrails' platform. The application was also recognized by PhanDroid in its 2017 list of the 100 Best Android Apps. Ownership and financing changed materially in 2018. Spectrum Equity provided a reported $75 million investment in exchange for a majority position in AllTrails. Ben Spero and Matt Neidlinger of Spectrum Equity joined the company's board. Contemporary reporting described AllTrails as cash-flow positive, although the company also announced another financing round associated with the transaction and acquisition of a majority interest. Expansion accelerated in 2019. AllTrails announced the acquisition of iFootpath in April, introduced French, German, and Spanish language support in May, and announced acquisitions of GPSies and Trails.com in July. These moves broadened the service's international reach and enlarged its collection of route data. In December, AllTrails partnered with Rolling Strong to provide truck drivers with fitness and health-related tools and resources suited to life on the road. The COVID-19 period increased public interest in outdoor activities and contributed to wider use of the application. In 2020, Apple partnered with AllTrails to bring hiking information into Apple Maps. AllTrails reported 8.7 million installations that year, an 89 percent increase over the previous year. AllTrails' public-facing model remains based on a free core service supplemented by AllTrails+, a subscription offering that provides additional capabilities, including enhanced access to resources for offline use. The available reference material does not identify a current chief executive, current headquarters, current parent company, or a public stock listing.
- 2020
Apple Maps integration
[1]Apple incorporated hiking information from AllTrails into Apple Maps.
- 2019
International and portfolio expansion
[1]AllTrails acquired iFootpath, added French, German, and Spanish language support, and acquired GPSies and Trails.com.
- 2018
Spectrum Equity investment
[1]Spectrum Equity invested a reported $75 million for a majority position in AllTrails.
- 2016
EveryTrail acquisition
[1]AllTrails acquired EveryTrail from TripAdvisor.
- 2012
National Geographic partnership
[1]A partnership with National Geographic expanded mapping resources and brought Topo.com into the AllTrails ecosystem.
- 2012
One million installations
[1]AllTrails reached one million application installations by the fourth quarter.
- 2011
Seed financing
[1]AllTrails received reported seed funding of $400,000 from 500 Global, then 500 Startups, and 2020 Ventures.
- 2010
AllTrails is founded and launches
[1]Russell Cook founded AllTrails, which entered AngelPad's inaugural class before formally launching in December.
Products and positioning
A freemium digital companion for outdoor recreation that combines trail discovery, crowdsourced reviews and imagery, mapping, navigation, and activity tracking, with enhanced offline and advanced features offered through AllTrails+.
Mobile application · 2010
AllTrails app
The core mobile product lets registered users search and explore trails, inspect route information, read community reviews, view user photographs, track activity, and contribute new trail information. It supports outdoor activities including hiking, mountain biking, climbing, and snow sports. The basic service is free, with additional capabilities available through AllTrails+.
Web service · 2010
AllTrails website
The web version provides browser-based access to the AllTrails trail database and discovery tools. It extends the service beyond mobile devices and presents route information, reviews, images, and related trail resources through a freemium account model.
Subscription service
AllTrails+
AllTrails+ is the paid tier of the service. It provides advanced features beyond the free experience, including access to selected maps and resources for offline use. The subscription is designed for users who need more capable route planning and navigation away from reliable internet connectivity.
Digital content platform · 2010
Trail database and community content
The platform's content layer combines trail maps with crowdsourced reviews, photographs, and user-submitted trail information. This community contribution model gives users both route-discovery material and practical observations from other people who have used the trails.
Marketing campaigns
- 2020Apple Maps hiking integration
International
Apple and AllTrails collaborated to make AllTrails hiking information available within Apple Maps during a period of increased interest in outdoor recreation.
Outcome. The integration increased the visibility of AllTrails trail information within a major mapping platform.
- 2019Rolling Strong partnership
United States
AllTrails worked with Rolling Strong to provide truck drivers with tools and resources intended to support fitness and general health while on the road.
Outcome. The partnership extended AllTrails' outdoor and wellness use case to professional drivers.
- 2012National Geographic mapping partnership
International
AllTrails partnered with National Geographic to strengthen mapping data and incorporate the Topo.com trail-mapping resource into its service.
Outcome. The partnership expanded AllTrails' mapping resources and user reach.
Brand decisions
2019
Expand through iFootpath, GPSies, and Trails.com acquisitionsM&ABackground
AllTrails sought to increase the breadth of its trail data and geographic coverage.
Action taken
The company announced the acquisition of iFootpath in April and acquisitions involving GPSies and Trails.com in July.
Aftermath
These transactions added route and trail resources to the AllTrails platform.
2019
Launch multilingual service supportStrategyBackground
AllTrails had previously been available only in English.
Action taken
The company introduced French, German, and Spanish language versions.
Aftermath
The change expanded the service's accessibility for users in additional language markets.
2018
Accept majority investment from Spectrum EquityStrategyBackground
AllTrails was described as cash-flow positive while seeking additional funding and a larger ownership transaction.
Action taken
Spectrum Equity provided a reported $75 million in funding in exchange for a majority position, with Ben Spero and Matt Neidlinger joining the board.
Aftermath
The transaction changed the company's ownership structure and supported subsequent expansion and acquisitions.
Investment. $75 million (2018)
2016
Acquire EveryTrailM&ABackground
EveryTrail was an established outdoor-travel and trail-information service previously acquired by TripAdvisor.
Action taken
AllTrails announced the acquisition of EveryTrail from TripAdvisor.
Aftermath
The acquisition broadened AllTrails' portfolio of trail and outdoor route resources.
Recent events
- 2020
Apple adds AllTrails hiking information to Apple Maps[1]
Product launch · Other
Apple partnered with AllTrails to add hiking information to Apple Maps during a period of increased interest in outdoor recreation.
- 2020
AllTrails reports strong installation growth in 2020[1]
Other
AllTrails reported 8.7 million application installations in 2020, described as an 89 percent increase from the preceding year.
- 2019
AllTrails acquires iFootpath[1]
M&A
The company announced the acquisition of iFootpath as part of its expansion of trail content and coverage.
- 2019
AllTrails adds French, German, and Spanish language support[1]
Product launch
The service expanded beyond its earlier English-only availability by introducing French, German, and Spanish versions.
- 2019
AllTrails acquires GPSies and Trails.com[1]
M&A
AllTrails announced acquisitions involving GPSies and Trails.com, strengthening its collection of route and trail resources.
- 2019
AllTrails partners with Rolling Strong[1]
Campaign
The partnership aimed to provide truck drivers with tools and resources supporting fitness and general health while working on the road.
- 2018
Spectrum Equity takes a majority position in AllTrails[1]
M&A · Other
Spectrum Equity provided a reported $75 million in funding in exchange for a majority position; Ben Spero and Matt Neidlinger joined the AllTrails board.
- 2016
AllTrails acquires EveryTrail[1]
M&A
AllTrails announced the acquisition of EveryTrail from TripAdvisor, which had previously acquired EveryTrail in 2011.
- 2012
AllTrails partners with National Geographic[1]
Other
The partnership expanded AllTrails' mapping resources and led to the integration and redirection of National Geographic's Topo.com service.
- 2012
AllTrails reaches one million installations[1]
Other
By the fourth quarter of 2012, the application had reached one million installations.
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