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ALLPAIR

Japanese premium inner care and skin care brand built on the concept of 'regeneration, circulation, harmony'.

Last updated September 26, 2026

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Overview

ALLPAIR is a Japanese premium beauty brand that combines skin care and inner care under the concept of "regeneration, circulation, harmony." Operated by ALLPAIR CO.,LTD. (株式会社オールペア), the company was established in April 2023 and is headquartered in Marunouchi, Chiyoda-ku, Tokyo. The brand's name expresses its mission: to REPAIR (rebuild) ALL — that is, to reconstruct beauty not as a collection of separate parts but as an integrated structure in which firmness, rhythm, and clarity each play a functional role. According to the brand's official About page, ALLPAIR began in Ginza, Tokyo, a district where quietness and creativity intersect, with the challenge of "reconstructing beauty." The brand fuses cutting-edge Japanese skin care science with art, and develops products and imagery intended for a global audience. Its offering spans advanced skin care and inner care, made with attention to gentleness on the skin and to tangible results. The brand philosophy holds that beauty that circulates from outside to inside and from inside to outside brings confidence and energy, and leads one's surroundings into better balance. ALLPAIR positions itself at the intersection of medical insight and lifestyle support. The brand works with specialists at the front line of medicine, centered on its advisory physician, Dr. Masatoki Mishima. Dr. Mishima is a member of the Japanese Society for Regenerative Medicine and the Japan Society of Aesthetic Plastic Surgery, and serves as chairman and director of G Clinic, where he is involved in regenerative and preventive medicine. He has obtained multiple regenerative medicine provision plans (Type 2 and Type 3) under the jurisdiction of the Ministry of Health, Labour and Welfare, and practices a composite approach including stem cell research and lifestyle medicine at a clinic in Tokyo. This evidence-based, long-term view of beauty and health resonates with ALLPAIR's philosophy of "returning to essence." The company's business scope, as listed in its corporate profile, includes research and development, planning, design, manufacture or sale of functional and natural foods and cosmetics, as well as the management of beauty salons and cosmetics salons. Its stated capital is 80,000,000 yen. Key business partners include Cosmo Beauty Co., Ltd. and Picasso Beauty Chemical Research Institute, and its main banks are Mizuho Bank and Kiraboshi Bank. The representative is Tomomi Serizawa. ALLPAIR maintains an active news stream on its official site, including participation in "LIVE COMMERCE FESTIVAL 2026" (announced September 17, 2026) and an award for LIORA BELLE in the Este Selection (announced August 10, 2026). The brand continues to develop its presence in the Japanese premium beauty market through a combination of product development, medical advisory relationships, and salon operations.

History

ALLPAIR CO.,LTD. was established in April 2023 in Tokyo, Japan. The brand's official About page states that ALLPAIR began in Ginza, Tokyo — a place where quietness and creativity intersect — with the challenge of "reconstructing beauty." From its inception, the brand set out to fuse Japan's most advanced skin care science with art, and to develop products and imagery with global commonality. The name ALLPAIR itself encodes the brand's mission: to REPAIR (rebuild) ALL, treating beauty not as a collection of parts but as a structure in which firmness, rhythm, and clarity each function to complete essential beauty. The company is headquartered in Marunouchi, Chiyoda-ku, Tokyo, and is led by representative Tomomi Serizawa. Its stated capital is 80,000,000 yen. The corporate profile lists its business activities as research and development, planning, design, manufacture or sale of functional and natural foods and cosmetics, as well as the management of beauty salons and cosmetics salons. Key business partners include Cosmo Beauty Co., Ltd. and Picasso Beauty Chemical Research Institute; its main banks are Mizuho Bank and Kiraboshi Bank. A defining feature of ALLPAIR's development has been its collaboration with medical professionals. The brand works with specialists at the front line of medicine, centered on its advisory physician, Dr. Masatoki Mishima. Dr. Mishima is a member of the Japanese Society for Regenerative Medicine and the Japan Society of Aesthetic Plastic Surgery, and a physician certified by the Japan Medical Association as an industrial physician. As chairman and director of G Clinic, he is involved in providing medical care in the fields of regenerative and preventive medicine. He has obtained multiple regenerative medicine provision plans (Type 2 and Type 3) under the jurisdiction of the Ministry of Health, Labour and Welfare, and practices a composite approach including stem cell research and lifestyle medicine at a clinic in Tokyo. His perspective of looking at the balance of skin, body, and mind, and his careful clinical philosophy, resonate deeply with ALLPAIR's ideal of "returning to essence." Together, the brand and Dr. Mishima aim to create "things that beautifully draw out the power sleeping inside people." ALLPAIR's product philosophy centers on the idea that beauty is born from structure, not from parts. Firmness, rhythm, and clarity — each functioning properly — complete essential beauty. The brand develops both skin care and inner care, with attention to gentleness on the skin and to tangible results. Its stated value proposition is that beauty circulating from outside to inside and from inside to outside brings firm confidence and energy, and leads one's surroundings into better balance. By 2026, the brand was actively promoting its offerings through events and awards. On August 10, 2026, it announced that LIORA BELLE had won an award in the Este Selection. On September 17, 2026, it announced its exhibition at "LIVE COMMERCE FESTIVAL 2026." These activities reflect ALLPAIR's ongoing efforts to build awareness and credibility in the Japanese premium beauty market.

  • ALLPAIR CO.,LTD. established in Tokyo, Japan.

  • LIORA BELLE wins Este Selection award.

  • Exhibited at LIVE COMMERCE FESTIVAL 2026.

Products and positioning

Premium Japanese beauty brand integrating skin care and inner care, guided by regenerative-medicine expertise.

  • LIORA BELLE

    Award-winning product line recognized in the Este Selection.

  • Skin care products

    Advanced skin care formulated with attention to gentleness and efficacy.

  • Inner care products

    Inner care products designed to support beauty from within.

Sources4 sources

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