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Alliant

Alliant is a people-based marketing data provider offering data solutions built on an identity graph.

Last updated September 11, 2026

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Overview

Alliant describes itself as blending deterministic transactional behavior with psychology-driven predictive insight to help brands understand consumers, target across channels, and prove outcomes. Its data solutions include PeopleCore, PurchaseCore, and ProfessionalsCore, and it operates an Alliant Intelligence Community of contributing brands. Its privacy policy states that the Data Products are provided by Alliant Cooperative Data Solutions, LLC and its subsidiaries and affiliates, including Analytics IQ. Alliant is led by CEO Scarlett Shipp, COO Louise Ward, and Chief Product Officer Dave Taylor.

History

Alliant's official materials describe it as a people-based marketing data provider. Its privacy policy states that the Data Products are provided by Alliant Cooperative Data Solutions, LLC and its subsidiaries and affiliates, including Analytics IQ. Alliant's about page states that Scarlett Shipp joined AnalyticsIQ in 2019 and later served as Chief Product Officer, COO, President, and most recently CEO, and that in her role as CEO over the combined Alliant and AnalyticsIQ organization she leads integration and transformation across product and operations.

Products and positioning

People-based marketing data solutions built on an extensive identity graph.

  • PeopleCore

    Described as the most robust view of who individuals are, their interests and preferences, and why they make decisions.

  • PurchaseCore

    Described as understanding what people buy, how they spend, and what they are likely to purchase next.

  • ProfessionalsCore

    Described as identifying key organizations and accounts, unlocking insights on professionals, and linking them to PeopleCore.

Recent events

  • Unconfirmed

    Alliant acquires New Hampshire insurance broker Melcher & Prescott[6]

    Reported:

    Alliant has acquired Melcher & Prescott, a Laconia, New Hampshire-based independent insurance agency founded in 1862 that provides commercial insurance, employee benefits, personal lines and life and health coverage across New England. The firm will transition to operate as Alliant Insurance Services, and no financial terms were disclosed.

  • Unconfirmed

    Alliant appoints Rick Ulmer to M&A role[7]

    Reported:

    Rick Ulmer joined Alliant as executive vice president and managing director, M&A, within its underwriting solutions division.

  • Alliant achieves IAB Tech Lab Data Transparency certification[8]

    Reported:

    Alliant became one of the first companies verified under IAB Tech Lab's Data Transparency Standard compliance program. The certification confirms that Alliant meets disclosure requirements and that the information in its disclosures is reliable.

Sources8 sources

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