Alliance
Alliance is a flagship off-highway tire brand of Yokohama-ATG, a fully owned subsidiary of The Yokohama Rubber Company, Japan.
Last updated September 15, 2026
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Overview
Alliance is one of the flagship brands of Yokohama-ATG (Y-ATG), the division of The Yokohama Rubber Co. Ltd, Japan (YRC) that manages the Off-Highway Tires business. Y-ATG owns and conducts this business using its flagship brands Alliance, Galaxy and Primex in close to 120 countries worldwide. Y-ATG is described as a fully owned subsidiary of YRC and is known for providing customers, both aftermarket and OEM, with application-specific, purpose-built tires for uses from fields to mines to factories to forests. Alliance-branded products featured on the official site include the Alliance Agri Star II and Alliance Agri Nova agricultural tires, and Alliance tires are used in applications such as forestry and agriculture.
History
Alliance is a flagship brand within Yokohama-ATG (Y-ATG), the division of The Yokohama Rubber Co. Ltd, Japan (YRC) that is a collection of completely owned subsidiary companies of YRC collectively managing the Off-Highway Tires business. Y-ATG has end-to-end responsibility for designing, developing, manufacturing, marketing and selling these specialized tires, and owns and conducts the business using its flagship brands Alliance, Galaxy and Primex in close to 120 countries worldwide. Y-ATG is also described as a fully owned subsidiary of YRC. Alliance-branded tires appear in agricultural and forestry applications; for example, a 2024 testimonial describes a French forestry and agricultural contractor equipping a Fendt 930 tractor with Alliance F342 and F365 tires, and another 2024 testimonial describes a Belarus agricultural company using Alliance A 365 tires.
Products and positioning
Application-specific, purpose-built off-highway tires for aftermarket and OEM customers.
agriculture
Alliance Agri Star II
agriculture
Alliance Agri Nova
flotation
Alliance 380 Implement Flotation tire
forestry and agriculture
Alliance F342 / F365
agriculture
Alliance A 365
Sources4 sources
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