Alice & the Magician
Product brand
UnclaimedA flavor and beverage design firm creating custom flavors, drink formulas, and consulting for underground brands.
Last updated September 1, 2026
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Overview
Alice & the Magician (A&M) is a flavor and beverage design firm founded by Aaron Wisniewski in 2012. It specializes in creating custom flavor blends, beverage formulas, and consulting, with a focus on adult non-alcoholic drinks and functional beverages.
History
Alice & the Magician (A&M) is a flavor and beverage design firm founded by Aaron Wisniewski. Aaron's 20+ year career in flavor and aroma began as a Professional Chef, then expanded to sommelier and mixologist. He developed a method for capturing and bottling smells and flavors, creating a library of 'scent memories.' In 2012, Aaron started Alice & the Magician to share his library and create new food and drink experiences. Since then, A&M has evolved into a full-service sensory design studio.
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