ALH Holding
Moroccan family holding company active in real estate, hospitality, agriculture and education.
Last updated August 26, 2026
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Overview
ALH Holding is a Moroccan family-owned holding company whose activities span real estate, hospitality, agriculture and education. The group traces its commercial origins to 1957, when Lahbib Laghrari was involved in the construction of the Sbata district in Casablanca. Its early development was therefore linked to urban construction and property development rather than to a single consumer-facing product brand. During the late 1960s, the family diversified into agriculture by acquiring two estates in the Beni Mellal region between 1967 and 1969. The holding-company structure was formalized in 1989, when ALH Holding was established to bring the Laghrari family's business interests together. During the 1990s and 2000s, the group expanded its real-estate activities, developing shopping galleries in Casablanca and undertaking residential and coastal projects. This period established property development as one of the group's principal activities while preserving the family's interests in agriculture and other sectors. ALH Holding subsequently organized its operations through specialized subsidiaries. ALH Real Estate handles property development, while ALH Hospitality operates in the hotel sector. ALH Agriculture represents the agricultural activity, and ALH Education covers education-related operations. In 2021, the group created AH Africa to pursue real-estate development in West Africa, extending its geographic ambition beyond Morocco. The real-estate arm broadened its Moroccan footprint during the late 2010s. It expanded into Marrakesh in 2017 and Agadir in 2018, and in 2019 introduced the Héritage Immobilier brand, associated notably with the Cabo Huerto project. The group also entered or strengthened its hospitality presence through hotel assets and projects, including the Radisson Hotel Casablanca Gauthier La Citadelle, inaugurated in 2024. In April 2025, ALH Real Estate launched Bianca, a residential development in Skhirat. In September 2025, ALH Holding, through ALH Hospitality, announced the acquisition of Be Live Collection Marrakech Adults Only, a hotel originally inaugurated in 2018. Leadership has remained closely associated with the Laghrari family. Mohamed Laghrari and Hamza Laghrari became co-managing directors in 2008, and Mohamed Laghrari was appointed chief executive officer of ALH Holding in 2022. The group is best understood as a diversified Moroccan family holding company rather than as a conventional standalone consumer brand. Its positioning rests on long-term family ownership, multi-sector diversification, Moroccan property development and selective expansion into hospitality and African markets.
History
ALH Holding's origins are associated with the Laghrari family's construction activity in Casablanca. In 1957, Lahbib Laghrari participated in the construction of the Sbata district, establishing a foundation in urban development that later influenced the group's business direction. The family expanded beyond construction in the late 1960s, acquiring two agricultural estates in the Beni Mellal region between 1967 and 1969. In 1989, the family created ALH Holding, then known as Al Hoceinia Holding, to consolidate its business interests. The group's expansion during the 1990s and 2000s focused particularly on real estate. Its projects included shopping galleries in Casablanca as well as residential and coastal developments. This diversification allowed the group to operate across different property formats while retaining agriculture as an established business line. A leadership transition within the family business became visible in 2008, when Mohamed Laghrari and Hamza Laghrari were appointed co-managing directors. The group's real-estate activity expanded geographically in the following decade. ALH Real Estate entered Marrakesh in 2017 and Agadir in 2018. In 2019, the group launched the Héritage Immobilier brand, which was notably connected with the Cabo Huerto project. ALH Holding broadened its corporate structure and regional ambitions in the 2020s. It created AH Africa in 2021 as a subsidiary dedicated to real-estate development in West Africa. In 2022, Mohamed Laghrari became chief executive officer of ALH Holding. The group also continued to develop hospitality assets, culminating in the inauguration of the Radisson Hotel Casablanca Gauthier La Citadelle in 2024. The later development record includes the April 2025 launch of Bianca, a residential project in Skhirat, by ALH Real Estate. In September 2025, ALH Holding announced that ALH Hospitality had acquired Be Live Collection Marrakech Adults Only, a property originally inaugurated in 2018. Across these stages, ALH Holding evolved from a Casablanca-rooted family property business into a diversified Moroccan holding company with activities in real estate, hospitality, agriculture and education, alongside an effort to expand real-estate development into West Africa.
- 2025
Bianca residential project launches
[1]ALH Real Estate launched the Bianca residential project in Skhirat in April.
- 2025
Be Live Collection Marrakech acquisition announced
[1]ALH Holding announced the acquisition of Be Live Collection Marrakech Adults Only through ALH Hospitality in September.
- 2024
Radisson Hotel Casablanca Gauthier La Citadelle opens
[1]The holding inaugurated the Casablanca hotel as part of its hospitality portfolio.
- 2022
Mohamed Laghrari becomes CEO
[1]Mohamed Laghrari was appointed chief executive officer of ALH Holding.
- 2021
AH Africa is created
[1]The holding established AH Africa to pursue real-estate development in West Africa.
- 2019
Héritage Immobilier is launched
[1]The group launched the Héritage Immobilier brand, notably associated with the Cabo Huerto project.
- 2018
ALH Real Estate expands to Agadir
[1]The subsidiary extended its Moroccan real-estate presence to Agadir.
- 2017
ALH Real Estate expands to Marrakesh
[1]The real-estate subsidiary expanded its development activity into Marrakesh.
- 2008
Family leadership is formalized
[1]Mohamed Laghrari and Hamza Laghrari became co-managing directors.
- 1989
ALH Holding is established
[1]ALH Holding was formed to consolidate the Laghrari family's business activities.
Products and positioning
A diversified Moroccan family holding company combining property development with hospitality, agriculture, education and selected expansion into West African real estate.
Real estate development subsidiary
ALH Real Estate
ALH Real Estate develops residential, commercial and coastal property projects in Morocco. Its activity has included shopping galleries in Casablanca, expansion into Marrakesh and Agadir, the Héritage Immobilier brand and projects such as Cabo Huerto and Bianca in Skhirat.
Hospitality subsidiary
ALH Hospitality
ALH Hospitality manages the group's hotel-related activity. Its documented portfolio and transactions include the Radisson Hotel Casablanca Gauthier La Citadelle and the announced acquisition of Be Live Collection Marrakech Adults Only.
Agriculture subsidiary
ALH Agriculture
ALH Agriculture represents the group's agricultural operations, which originated with the Laghrari family's acquisition of two estates in the Beni Mellal region during the late 1960s.
Education subsidiary
ALH Education
ALH Education is the group subsidiary dedicated to education-related activities. The available reference material identifies the business area but does not specify individual institutions, programs or brands.
West African real-estate subsidiary · 2021
AH Africa
AH Africa was created in 2021 to develop real-estate activity in West Africa. The available source identifies its regional mandate but does not provide a detailed list of completed projects or operating countries.
Brand decisions
2025
Acquisition of Be Live Collection Marrakech Adults OnlyM&ABackground
ALH Holding continued to build its hospitality portfolio in Morocco.
Action taken
Through ALH Hospitality, the group announced the acquisition of Be Live Collection Marrakech Adults Only in September 2025.
Aftermath
The available source does not provide the transaction value, detailed terms or operational consequences.
2021
Creation of AH AfricaStrategyBackground
ALH Holding sought to extend its real-estate development activities beyond Morocco.
Action taken
The group established AH Africa as a subsidiary focused on West African real-estate development.
Aftermath
The available source confirms the subsidiary's creation but does not document specific subsequent projects or financial outcomes.
Sources1 sources
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