Al Maghribia
A Moroccan public television channel created for audiences in Morocco and the Moroccan diaspora abroad.
Last updated August 25, 2026
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Overview
Al Maghribia is a Moroccan public television channel operated within the state-owned SNRT Group. It was launched on 18 November 2004 by Morocco's Broadcasting and Television National Company, the predecessor organization associated with the country's national public broadcasting structure. The channel was designed with an international orientation, particularly for Moroccans living outside the country, and its concept has been compared with that of the French international channel TV5Monde. Rather than being built primarily around a large slate of wholly original productions, Al Maghribia's schedule has consisted substantially of rebroadcasts of programs and news bulletins originating from Morocco's Al Aoula and 2M services. This arrangement gives the channel a distribution role within the wider Moroccan television system: it repackages selected domestic programming for viewers who may be outside Morocco or who want access to Moroccan public-service content through an internationally oriented outlet. Its programming identity therefore combines national news, television programs, and cultural or public-affairs content drawn from the broader Moroccan broadcast ecosystem. The channel operates alongside other SNRT services including Al Aoula, Arryadia, Athaqafia, Assadissa, Aflam TV, Tamazight TV, and Laayoune TV. Its position within this group connects it to Morocco's public broadcasting infrastructure while giving it a distinct diaspora-facing mandate. In January 2014, Abdessamad Bencherif announced an intention to develop Al Maghribia into an international news channel. The stated rationale was to respond to what Moroccan authorities and public-media leaders viewed as misinformation from rivals and opponents of Morocco's interests. The proposal represented a possible shift from a primarily repeat-based international service toward a more news-centered channel, although the available reference material does not establish that the full transformation was completed. Al Maghribia began broadcasting in high definition on 20 November 2017. The technical upgrade marked an important distribution and presentation milestone for a channel seeking to reach viewers beyond Morocco. Public information available for the brand is limited, so details about its current schedule, management, audience size, distribution footprint, commercial arrangements, and recent strategy cannot be confirmed here. Its documented identity remains that of a Moroccan state-associated television service serving domestic and international audiences, especially the Moroccan diaspora.
History
Al Maghribia was established as a Moroccan public television channel on 18 November 2004 by Morocco's Broadcasting and Television National Company. From its creation, the channel was intended to extend Moroccan television content to viewers beyond the country's borders, particularly Moroccans living abroad. Its operating concept drew comparison with TV5Monde, an international French-language television service, although Al Maghribia's programming was rooted in Morocco's own national broadcasting system. The channel became part of the state-owned SNRT Group, a public broadcasting group that also includes Al Aoula, Arryadia, Athaqafia, Assadissa, Aflam TV, Tamazight TV, and Laayoune TV. This group structure shaped Al Maghribia's programming model. Rather than relying solely on an independent production slate, the channel carried reruns of television programs and news bulletins from Al Aoula and 2M. It consequently functioned as an international-facing showcase and distribution outlet for Moroccan television content, while maintaining a distinct focus on viewers in the diaspora. A strategic discussion emerged in January 2014, when Abdessamad Bencherif announced an intention to turn Al Maghribia into an international news channel. The proposed direction reflected a desire to give the service a stronger news identity and to contest narratives that Moroccan authorities regarded as misinformation originating from rival states or hostile interests. The available reference does not provide evidence that the announced ambition resulted in a fully separate international news operation, so the proposal is best recorded as a strategic intention rather than a completed restructuring. On 20 November 2017, Al Maghribia began broadcasting in high definition. This was the clearest documented technical milestone in the channel's subsequent development. It improved the presentation standard of the service and supported its role as a modern international outlet for Moroccan public television. Publicly available information in the supplied references does not establish the channel's current management, audience figures, detailed distribution arrangements, or latest programming mix. The documented historical profile therefore centers on its 2004 launch, its diaspora-oriented mission, its dependence on programming from Morocco's wider television system, the 2014 proposal for a stronger international news role, and its 2017 move to high-definition transmission.
- 2017
High-definition broadcasting begins
[1]Al Maghribia started broadcasting in high definition on 20 November 2017.
- 2014
International news strategy announced
[1]Abdessamad Bencherif announced an intention to develop the channel into an international news service.
- 2004
Channel launched
[1]Al Maghribia began broadcasting on 18 November 2004 under Morocco's Broadcasting and Television National Company, with an intended focus on Moroccan viewers abroad and other international audiences.
Products and positioning
A Moroccan public-service television outlet with an international and diaspora-oriented role, using programming from the wider national broadcasting system.
Public television channel · 2004
Al Maghribia television service
The core Al Maghribia offering is a Moroccan public television channel aimed especially at international viewers and the Moroccan diaspora. Its schedule has included reruns of programs and news bulletins from Al Aoula and 2M, allowing content from Morocco's national television system to reach audiences outside the country. The service later adopted high-definition broadcasting.
Brand decisions
2017
Transition to high-definition broadcastingGeneration changeBackground
The channel was serving domestic and international audiences through a diaspora-oriented public television model.
Action taken
Al Maghribia began broadcasting in high definition on 20 November 2017.
Aftermath
The upgrade improved the technical presentation of the channel, although the supplied sources do not provide further audience or distribution data.
2014
Proposal to develop an international news channelStrategyBackground
Al Maghribia had primarily served as an internationally oriented outlet carrying Moroccan television programming, including rebroadcasts from Al Aoula and 2M. In January 2014, Abdessamad Bencherif described an intention to give the channel a stronger international news role.
Action taken
The announced strategy was to develop Al Maghribia into an international news channel intended to counter what Moroccan authorities characterized as misinformation from rivals and opponents of Morocco's interests.
Aftermath
The supplied reference does not confirm whether the proposed transformation was fully implemented.
Sources1 sources
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