Alfa Pizza
Alfa Forni pizza ovens are made in Italy, combining beauty, craftsmanship, and passion.
Last updated September 2, 2026
Overview
Alfa Forni is an Italian manufacturer of pizza ovens, established in 1977. The ovens are made in Italy, specifically in Anagni, between Rome and Naples. The company was founded by two cousins, Rocco Lauro and Marcello Ortuso, with a vision to make flame cooking accessible. Alfa Forni offers a range of home and professional ovens, as well as bases, accessories, and complements. They also provide courses and masterclasses through the Alfa Academy.
History
Alfa Forni was founded in 1977 when Rocco Lauro and Marcello Ortuso lit the first Alfa fire. The company is based in Anagni, Italy, and has been making ovens for nearly 50 years.
Products and positioning
Urbe
A fully electric Alfa pizza oven certified for indoor home use.
Flagship businesses
- Urbe electric pizza oven
Sources
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