Alberta Bair Theater
Alberta Bair Theater is a nonprofit performing arts center and former movie palace in downtown Billings, Montana.
Last updated August 26, 2026
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Overview
Alberta Bair Theater is a nonprofit performing arts center in downtown Billings, Montana, serving as a regional venue for local arts organizations, Broadway touring productions, concerts, dance, theater, family programming, and other professional performances. The 1,394-seat theater occupies land associated with the homestead of businessman Charles M. Bair and is named for his daughter, Alberta Bair, whose major contribution helped make possible the building's major renovation in the 1980s. The venue opened in 1931 as the Fox Theater, one of the last vaudeville and motion-picture houses developed by the Fox Corporation. Designed by architect Robert Reamer in an Art Deco-inspired style, the original building featured elaborate decorative finishes, colored carpets, marble surfaces, painted wall motifs, metallic ceiling details, and more than 2,000 lights. Its opening-night program included the film "Merely Mary Ann." During the 1930s and 1940s, the theater presented both films and live appearances by nationally and internationally recognized performers, while also sharing its stage with local institutions such as the Billings Symphony Orchestra. The rise of drive-in cinemas, suburban movie theaters, and shopping-center entertainment during the 1950s and 1960s weakened the commercial position of downtown movie palaces. The building deteriorated, and its future became part of a broader local effort to preserve arts infrastructure in a declining downtown district. A community-led "Save the Arts" campaign acquired the building and raised funds for its transformation into a general-purpose performing arts venue rather than attempting a full restoration of the original movie-palace interior. Financial support came from Alberta Bair, local newspapers, banks, community members, and the City of Billings. The city also became the property's owner and leased it to the operating organization on favorable terms. The renamed Alberta Bair Theater reopened in 1987. Its subsequent programming included artists and groups such as Bobby McFerrin, Martha Graham, the Juilliard String Quartet, Joan Baez, the Temptations, and touring Broadway musicals. The theater positions itself as a key professional presenting venue for a wide geographic area: it has been described as the only performing arts center between Spokane and Denver fully equipped to host major professional touring companies and artists. A further renovation costing $13.6 million took place during 2019 and 2020. The project included new seating, a new facade, improvements to electrical systems, and extensive accessibility work intended to bring the building into better compliance with modern ADA requirements. Backed by the Bair family through a trust, local financial institutions, community donors, and the City of Billings, the renovation concluded with the theater's reopening in September 2021. In addition to ticketed performances, Alberta Bair Theater operates education and access programs. These include discounted student tickets accompanied by educational materials, professional learning activities, tours, ticket and voucher programs for disadvantaged groups, and volunteer opportunities involving ushering, clerical work, and special projects. Its educational activities serve approximately 25,000 students annually. The theater therefore functions both as a commercial presenting venue and as a community cultural institution supported in part by volunteers and charitable contributions.
History
Alberta Bair Theater began as the Fox Theater, a movie and vaudeville house opened in Billings, Montana, in 1931. The building was designed by Robert Reamer, known for work associated with major western architectural projects, and was completed during the Great Depression. It was promoted as the last of the Fox Corporation's vaudeville and motion-picture houses. Its Art Deco-influenced interior included marble, multicolored carpets, ornamental wall and ceiling treatments, and an elaborate lighting scheme. The auditorium originally seated approximately 1,400 people, close to its present capacity of 1,394. The opening-night film was "Merely Mary Ann." During its early decades, the theater combined cinema with live entertainment. Performers associated with its 1930s and 1940s programming included actor Boris Karloff and musicians and singers such as Marian Anderson, Gladys Swarthout, Ray Charles, Judy Collins, Gregor Piatigorsky, Dizzy Gillespie, and George Winston. Local organizations, including the Billings Symphony Orchestra, also used the venue. This mixture of commercial entertainment and civic cultural activity established the building as an important downtown gathering place. The venue's commercial model became increasingly difficult during the postwar period. Drive-in theaters and newer cinemas located in suburban or shopping-center settings drew audiences away from downtown movie palaces. The Fox Theater declined during the 1950s and 1960s, as did other nearby entertainment buildings such as the Babcock Theatre. The structure eventually became seriously deteriorated, with water intrusion and difficult site conditions contributing to its poor state. A local preservation and arts movement, commonly described as the "Save the Arts" campaign, acquired the building and pursued its conversion into a performing arts center. Rather than recreate the original movie-palace interior in full, organizers prioritized creating a flexible contemporary venue that could serve the wider community. The effort reflected both the need to preserve a prominent building and the desire to restore cultural activity to a downtown area affected by broader economic change, including the decline of the local oil industry and the loss of passenger-train traffic. Alberta Bair, the last surviving member of the family connected to the original landholding, provided the campaign's largest individual contribution. She had been born at the site, which had previously been part of the Bair family homestead. Additional support came from area newspapers, banks, local residents, and the City of Billings. The city helped finance the acquisition, retained ownership of the property, and leased it to the nonprofit theater organization at a low rate. In 1987 the renovated venue reopened as Alberta Bair Theater. The post-1987 theater developed as a regional presenting institution. Its stages hosted local groups alongside touring professional artists, ensembles, and Broadway productions. Notable post-reopening appearances included Bobby McFerrin, Martha Graham, the Juilliard String Quartet, Joan Baez, the Temptations, and touring musicals. The theater's geographic role is unusual: it has been characterized as the only performing arts center between Spokane and Denver with the equipment and infrastructure needed to present major professional touring companies and artists. The building underwent another major renewal in 2019 and 2020 at a reported cost of $13.6 million. The work addressed both audience experience and essential infrastructure. Visible changes included new seats and a new facade, while less visible work modernized electrical systems and improved ADA accessibility. Funding again involved the Bair family, this time through a trust, along with local banks, community donors, and the City of Billings. The theater reopened in September 2021. Today, Alberta Bair Theater operates as a 501(c)(3) nonprofit organization. Its activities extend beyond performances to include student discounts with educational resources, professional activities, theater tours, and ticket or voucher initiatives for people who might otherwise face barriers to attendance. Volunteers contribute through ushering, clerical work, and specialized projects. The education programs reach approximately 25,000 students each year, reinforcing the theater's role as both a professional touring venue and a community-serving arts institution.
- 2021
Renovated theater reopens
[1]The theater resumes operations in September after the 2019–2020 renovation program.
- 2019
Major renovation begins
[1]A $13.6 million modernization project begins, involving seating, facade, electrical, and accessibility improvements.
- 1987
Venue reopens as Alberta Bair Theater
[1]Following a community acquisition and renovation campaign, the former Fox Theater reopens as a performing arts center named for Alberta Bair.
- 1931
Fox Theater opens in Billings
[1]The Art Deco-inspired Fox Theater opens as a combined vaudeville and motion-picture house, with an auditorium seating roughly 1,400 people.
- 1931
Opening-night film is presented
[1]The theater's opening-night program includes the film "Merely Mary Ann."
Products and positioning
A nonprofit regional performing arts center that combines professional touring productions with local arts programming, education, community access initiatives, and volunteer-supported cultural service.
Performing arts presentation
Professional touring performances
The theater presents touring productions by major professional companies and artists, including Broadway-style musicals, concerts, dance, theater, and other large-scale performances. Its 1,394-seat auditorium and technical infrastructure support touring events that require a substantial regional venue.
Performing arts presentation
Community and local arts programming
Alberta Bair Theater provides a stage for Billings-area arts organizations as well as visiting performers. Local presentations have historically included orchestral and other community arts activities, allowing the venue to operate as a civic cultural resource rather than solely as a commercial touring house.
Arts education
Education and access programs
Education and access offerings include discounted student tickets supported by learning materials, professional activities, tours, and ticket or voucher programs for disadvantaged groups. These initiatives broaden participation and collectively serve approximately 25,000 students annually.
Marketing campaigns
- 1980Save the Arts campaign
Billings, Montana
A local preservation and arts campaign acquired the deteriorating former Fox Theater and raised support to convert it into a general-purpose performing arts center. The campaign drew on donations from Alberta Bair, local institutions, businesses, residents, and the City of Billings.
Outcome. The building was renovated and reopened in 1987 as Alberta Bair Theater.
Brand decisions
2019
Undertake a comprehensive modernizationOtherBackground
The theater required renewed investment in audience facilities, accessibility, facade elements, and electrical infrastructure.
Action taken
The organization and its supporters funded a $13.6 million renovation carried out during 2019 and 2020.
Aftermath
The renovated venue reopened in September 2021 with new seating, a refreshed facade, updated electrical systems, and improved ADA accessibility.
Renovation cost. $13.6 million (2019-2020)
1987
Convert the former movie palace into a performing arts centerStrategyBackground
The former Fox Theater had deteriorated after downtown cinema activity declined, while the community needed a broader cultural venue.
Action taken
Organizers chose to prioritize a practical performing arts facility instead of fully recreating the original decorative interior, then reopened the building under the Alberta Bair Theater name.
Aftermath
The venue became a home for local organizations and a regional destination for professional touring artists and Broadway productions.
Sources2 sources
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