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Alaya International Management

Alaya International Management (AIM) is a Bali-based hospitality management company operating boutique hotels and spas, including Alaya Ubud, Alaya Dedaun Kuta, and Dala Spa.

Last updated September 28, 2026

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Overview

Alaya International Management (AIM) is a hospitality management company based in Bali, Indonesia. It describes itself as "a passionate hospitality management team" focused on creating "memorable, distinctive and guest-centred experiences." The company operates a growing collection of boutique properties and spas, with its portfolio including Alaya Ubud, Alaya Dedaun Kuta, and Dala Spa. AIM positions itself around the themes of lifestyle, culture, and flavour, emphasizing design, authenticity, and human connection in service. The company is led by Jimmy Gunawan and Michelle Tanaya, who completed their respective master's degrees at the University of South Wales, Australia. AIM's approach combines innovative management with hands-on owner-operator experience and genuine values, which it credits for its successful boutique properties. The company's official website is aimhospitality.com.

History

Alaya International Management (AIM) is a hospitality management company based in Bali, Indonesia. It was founded by Jimmy Gunawan and Michelle Tanaya, who completed their respective master's degrees at the University of South Wales, Australia. The company operates a collection of boutique hotels and spas in Bali, including Alaya Ubud, Alaya Dedaun Kuta, and Dala Spa. AIM describes itself as "a passionate hospitality management team" that creates "memorable, distinctive and guest-centred experiences." Its approach combines innovative management with hands-on owner-operator experience and genuine values. The company's portfolio has grown over time, and it continues to manage boutique properties in Indonesia.

Products and positioning

Boutique hospitality management focused on memorable, distinctive, guest-centred experiences with style, authenticity, and human connection.

  • Alaya Ubud

    A boutique hotel in Ubud, Bali, described as offering style and harmony.

  • Alaya Dedaun Kuta

    A boutique hotel in Kuta, Bali, described as Kuta's little secret.

  • Dala Spa

    A spa brand described as an oasis of personal indulgence.

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