Alaffia

Alaffia is a U.S.-based personal-care brand whose portfolio includes skin care, hair care, body care, soaps, and other plant-based personal-care products. The brand is closely associated with sourcing and processing ingredients from West Africa, particularly shea-based materials, and presents its commercial activities alongside fair-trade and community-development themes. Its public-facing positioning connects everyday beauty and personal care with women’s empowerment, education, and community initiatives. Public information identifies Olowo-n'djo Tchala, originally from Togo, as the founder in 2003, with operations based in Olympia, Washington. The brand primarily serves consumers in the United States through retail and direct channels. Publicly available information is insufficient to establish its revenue, valuation, sales volume, ownership structure, or the scale of its international operations.

Alaffia was founded in 2003 by Olowo-n'djo Tchala. Originally from Togo, the founder developed a brand and related business activities linking West African ingredients and traditions with personal-care products and community-development goals. Public brand materials have consistently emphasized ingredients such as shea and coconut oil, as well as relationships with producer communities and social programs. The portfolio has developed across everyday categories including skin care, hair care, body care, and cleansing products, with the United States as its principal market. Its positioning extends beyond cosmetic performance to themes such as fair trade, women’s empowerment, education, and community infrastructure. Available public information supports the brand’s origin, founder, broad product categories, and social mission, but does not provide enough reliable detail to reconstruct every product launch, organizational change, or financial development.

1. 2003
   Source

• Skin Care

  Alaffia’s skin-care range features plant-derived ingredients such as shea and coconut oil and covers everyday facial and body-care needs, with an emphasis on moisturizing and basic care.

• Hair Care

  The hair-care range addresses cleansing, conditioning, and everyday hair maintenance while extending the brand’s emphasis on plant oils, shea, and African-sourced ingredients.

• Body Care

  The body-care range includes products for cleansing, moisturizing, and everyday personal care, positioned for mainstream consumers and linked to the brand’s plant-based and social-mission narrative.

• Soap

  Alaffia’s soaps and cleansing products serve body and everyday cleansing needs and continue its use of plant oils and traditional ingredient associations.

1. Alaffia About Us
2. Alaffia Official Website