Al Mada

Al Mada is a diversified investment holding group based in Morocco. It was previously known as Société Nationale d'Investissement, commonly abbreviated as SNI. Established in the 1960s, the group evolved from an investment holding platform into a long-term capital investor with interests across several sectors. Its areas of activity and investment have included financial services, mining, telecommunications, energy, distribution, real estate and consumer-related businesses in Morocco and parts of Africa. SNI adopted the Al Mada name in 2018 to reflect a stronger pan-African investment orientation. Because publicly verifiable information and portfolio structures may change over time, this entry omits unverified current executives, financial figures and a complete list of holdings.

Al Mada traces its origins to Société Nationale d'Investissement, established in 1966. It initially operated as a Moroccan investment holding platform and gradually built a diversified portfolio through equity investments and corporate restructuring. Over time, its activities came to span finance, mining, telecommunications, energy, distribution and consumer-related sectors. The group also expanded its investment focus beyond Morocco toward African markets. In 2018, Société Nationale d'Investissement adopted the Al Mada name, reflecting a positioning centered on long-term capital and African investment. Public information about its ownership, governance and portfolio at different periods is not always consistent and may change following transactions or restructurings; accordingly, this entry avoids unsupported detail.

1. 2018
2. 1966