Al Habtoor Motors LLC

Al Habtoor Motors LLC is a United Arab Emirates automotive distributor and dealership business that operates as a division of the Al Habtoor Group. Founded in 1983 by Khalaf Ahmad Al Habtoor, the company began with the distribution of Mitsubishi Motors vehicles in the UAE and developed into a multi-brand automotive operation covering mainstream passenger vehicles, sport utility vehicles, commercial trucks and buses, luxury automobiles, and limited-production hypercars. The company's core business is the representation, sale, and support of international vehicle brands in the UAE. Its documented portfolio includes Mitsubishi Motors passenger cars, SUVs, and four-wheel-drive vehicles; JAC Motors passenger vehicles, electric cars, and SUVs; and FUSO commercial trucks and buses. It has also operated in the specialist luxury and performance segment through relationships involving Bugatti, Bentley, Pagani, Rimac, and Czinger. These businesses extend beyond vehicle retail to include showrooms, parts supply, repair, maintenance, technical support, and customer service. Al Habtoor Motors' relationship with Mitsubishi is central to its identity. The business was established alongside its appointment as Mitsubishi's exclusive UAE distributor, and it opened its first flagship Mitsubishi showroom in Deira in 1984. Four decades later, the company continued to identify with that partnership, marking its 40th anniversary with Mitsubishi Motors Corporation in 2023 and renovating its Deira flagship facility. A further renovated Mitsubishi showroom was inaugurated in Musaffah, Abu Dhabi, in 2025. The company expanded beyond Mitsubishi through several stages. It became an official Bugatti dealer partner in the UAE in 2006 and was named a Bugatti Service Partner of Excellence in 2013. In the same year, it became the UAE distributor for JAC Motors. Its luxury-car presence also included the opening of a Bentley showroom on Dubai's Sheikh Zayed Road in 2016, described in contemporary reporting as the world's largest Bentley showroom at the time, followed by a second Bentley showroom in Abu Dhabi in 2020. Al Habtoor Motors has also pursued regional expansion in commercial vehicles. After being appointed an official FUSO dealer in Saudi Arabia, it opened two FUSO sales, service, and parts facilities in Riyadh in 2020. This gave the group a presence beyond the UAE in a business area focused on fleet operators, logistics companies, and other commercial customers. The company is best understood as a diversified automotive distribution platform rather than as a single-model vehicle brand. Its market position combines long-term mainstream distribution relationships, commercial-vehicle capability, luxury retail, and access to highly exclusive performance marques. Publicly available reference material does not establish its current sales volumes, revenue, employee count, detailed ownership structure, or complete showroom network, so those matters are not stated here.

Al Habtoor Motors was established in the United Arab Emirates in 1983 by Khalaf Ahmad Al Habtoor and became associated from its beginning with Mitsubishi Motors distribution. The appointment gave the company a foundation in one of the UAE's established passenger-vehicle and four-wheel-drive markets. In 1984, it opened its first flagship Mitsubishi showroom in Deira, Dubai, creating a dedicated retail and service base for the brand. The company subsequently broadened its portfolio beyond Mitsubishi. In 2006, it became an official UAE dealer partner for Bugatti Automobiles. This move introduced a specialist luxury and hypercar dimension to its business, complementing its volume-oriented vehicle distribution activities. In 2013, Al Habtoor Motors became the UAE's official distributor for JAC Motors, adding passenger vehicles, SUVs, and electric vehicles to its represented brands. The same year, Bugatti recognized the company as a Service Partner of Excellence, emphasizing the importance of technical and after-sales capability in the relationship. Al Habtoor Motors expanded further into luxury retail during the following decade. In 2016, it opened a Bentley showroom on Sheikh Zayed Road in Dubai. The showroom was reported at the time as the largest Bentley showroom in the world. A second Bentley showroom followed in Abu Dhabi in 2020, increasing the company's presence in the UAE luxury-vehicle market. Commercial vehicles became another regional growth area. After receiving appointment as an official FUSO dealer in Saudi Arabia, Al Habtoor Motors opened two FUSO sales, service, and parts facilities in Riyadh in 2020. The sites supported the sale and maintenance of commercial trucks and buses and extended the company's operating footprint beyond the UAE. The business continued to maintain and refresh its Mitsubishi infrastructure. In 2023, it marked 40 years of partnership with Mitsubishi Motors Corporation and introduced a renovated flagship Mitsubishi showroom in Deira. In 2025, a renovated Mitsubishi showroom was inaugurated in Musaffah, Abu Dhabi. Reference material also associates Al Habtoor Motors with Pagani, Rimac, and Czinger, alongside Bugatti and Bentley. These relationships place the company across several automotive categories, from passenger vehicles and commercial fleets to electric and high-performance hypercars. The available material does not provide a complete chronology of every appointment, showroom opening, management change, or brand agreement, nor does it establish financial results or current market share.

• 2025

  Musaffah Mitsubishi showroom renovated

  [1]Al Habtoor Motors LLCen.wikipedia.org

  A renovated Mitsubishi showroom was inaugurated in Musaffah, Abu Dhabi.

• 2023

  Forty-year Mitsubishi partnership commemorated

  [1]Al Habtoor Motors LLCen.wikipedia.org

  Al Habtoor Motors celebrated 40 years of partnership with Mitsubishi Motors Corporation and launched a renovated Deira flagship showroom.

• 2020

  Saudi FUSO facilities and Abu Dhabi Bentley showroom

  [1]Al Habtoor Motors LLCen.wikipedia.org

  The company opened two FUSO sales, service, and parts facilities in Riyadh and opened a second Bentley showroom in Abu Dhabi.

• 2016

  Bentley showroom opens in Dubai

  [1]Al Habtoor Motors LLCen.wikipedia.org

  Al Habtoor Motors opened a Bentley showroom on Sheikh Zayed Road in Dubai, reported at the time as the world's largest Bentley showroom.

• 2013

  JAC distribution appointment and Bugatti service recognition

  [1]Al Habtoor Motors LLCen.wikipedia.org

  The company became the official UAE distributor for JAC Motors and was designated a Bugatti Service Partner of Excellence.

• 2006

  Bugatti dealer partnership begins

  [1]Al Habtoor Motors LLCen.wikipedia.org

  Al Habtoor Motors became an official Bugatti Automobiles dealer partner in the UAE.

• 1984

  First flagship Mitsubishi showroom opens in Deira

  [1]Al Habtoor Motors LLCen.wikipedia.org

  The company opened its first flagship Mitsubishi showroom in Deira, Dubai.

• 1983

  Company established and Mitsubishi relationship begins

  [1]Al Habtoor Motors LLCen.wikipedia.org

  Al Habtoor Motors was founded by Khalaf Ahmad Al Habtoor and established its automotive distribution business in connection with an exclusive Mitsubishi Motors appointment in the UAE.

A multi-brand UAE automotive distributor combining mainstream vehicle retail, commercial-vehicle support, luxury dealerships, and specialist hypercar representation.

• Passenger vehicles and SUVs · 1983

  Mitsubishi Motors

  Mitsubishi Motors is the company's foundational UAE distribution relationship. The represented range is described as including passenger cars, SUVs, and four-wheel-drive vehicles. Al Habtoor Motors supports the relationship through branded showrooms and associated retail and after-sales operations, including the Deira flagship and the renovated Musaffah facility. The available reference material does not identify the complete current model list.

• Passenger vehicles and electric vehicles · 2013

  JAC Motors

  JAC Motors became part of Al Habtoor Motors' UAE portfolio in 2013. The business is associated with distribution of JAC passenger vehicles, SUVs, and electric cars. This line broadens the company's offering beyond its long-established Mitsubishi operation and gives it exposure to both conventional and electrified vehicle categories. Specific current models, volumes, and facilities are not established by the supplied sources.

• Commercial trucks and buses · 2020

  FUSO

  FUSO represents Al Habtoor Motors' commercial-vehicle activity. The portfolio covers trucks and buses, supported by sales, service, and parts capabilities. In Saudi Arabia, the company opened two FUSO facilities in Riyadh after becoming the official dealer there. The business is oriented toward fleet operators and commercial customers, although the supplied material does not specify individual vehicle ranges or market-share data.

• Hypercars · 2006

  Bugatti

  Al Habtoor Motors has represented Bugatti in the UAE since becoming an official dealer partner in 2006. The relationship places the company in the highly exclusive hypercar segment and includes an after-sales dimension: Bugatti designated Al Habtoor Motors a Service Partner of Excellence in 2013. No complete list of Bugatti models or delivery volumes is provided in the available material.

• Luxury automobiles · 2016

  Bentley

  The company has operated Bentley retail facilities in the UAE, including a Sheikh Zayed Road showroom in Dubai opened in 2016 and a second showroom in Abu Dhabi opened in 2020. These sites represent the luxury-vehicle side of Al Habtoor Motors' dealership portfolio. The reference material does not establish the current scope of the Bentley relationship or its full model range.

• Hypercars

  Pagani

  Pagani is listed among the specialist hypercar marques associated with Al Habtoor Motors in the UAE. The relationship reflects the company's role in representing highly limited, high-value performance vehicles alongside its mainstream and commercial distribution activities. The supplied reference does not provide an appointment date, specific showroom information, or model-level details.

• Electric hypercars

  Rimac

  Rimac is included in the company's specialist automotive portfolio as an electric-hypercar marque. Its presence complements Al Habtoor Motors' broader involvement in electric vehicles through the JAC relationship, but operates at a substantially more exclusive performance level. The available material does not specify the terms, start date, or operational details of the Rimac representation.

• High-performance hypercars

  Czinger

  Czinger is identified among the high-performance hypercar brands associated with Al Habtoor Motors. Its inclusion extends the company's specialist portfolio toward technologically advanced, low-volume performance vehicles. No reliable information in the supplied material establishes the appointment date, local inventory, sales activity, or dedicated facilities.

• Automotive services

  Automotive after-sales services

  After-sales support is a significant component of Al Habtoor Motors' dealership model. The documented activities include service and parts facilities for FUSO in Riyadh and formal service recognition from Bugatti. More generally, the company is associated with maintenance, repair, parts, and dealership support for its represented brands. The available sources do not provide a complete service-center list or detailed service standards.

• 2023Forty years with Mitsubishi Motors

  United Arab Emirates

  Al Habtoor Motors marked the fortieth anniversary of its partnership with Mitsubishi Motors Corporation, using the occasion to reinforce the importance of the relationship and introduce a renovated Deira flagship showroom.

  Outcome. The anniversary was accompanied by the reopening or launch of an upgraded flagship retail facility in Deira.

  Source

• 2023

  Renovate the Deira Mitsubishi flagshipOther

  Background

  The company was commemorating 40 years of cooperation with Mitsubishi Motors and continuing to invest in its retail network.

  Action taken

  Al Habtoor Motors launched a renovated flagship Mitsubishi showroom in Deira.

  Aftermath

  The upgraded facility reinforced the visibility of the company's longest-standing automotive partnership in Dubai.

  Source

• 2020

  Expand FUSO commercial-vehicle operations into Saudi ArabiaStrategy

  Background

  After receiving an official FUSO dealer appointment in Saudi Arabia, the company moved to establish a local commercial-vehicle infrastructure.

  Action taken

  Al Habtoor Motors opened two FUSO sales, service, and parts facilities in Riyadh.

  Aftermath

  The move extended the company's commercial-vehicle activities beyond the UAE into Saudi Arabia.

  Source

• 2013

  Add JAC Motors to the UAE distribution portfolioStrategy

  Background

  The company sought to broaden its represented brands beyond Mitsubishi.

  Action taken

  Al Habtoor Motors became the official UAE distributor for JAC Motors, covering passenger vehicles, SUVs, and electric cars.

  Aftermath

  The appointment expanded the company's coverage of passenger and electrified vehicle categories.

  Source

• 1983

  Build the business around Mitsubishi Motors distributionStrategy

  Background

  At formation, Al Habtoor Motors was linked to an exclusive Mitsubishi Motors distribution appointment in the UAE.

  Action taken

  The company established its initial automotive operation around Mitsubishi vehicle sales and dealership support.

  Aftermath

  The Mitsubishi relationship remained a defining part of the business and was commemorated after four decades.

  Source

• 2025

  Renovated Mitsubishi showroom inaugurated in Musaffah[1]Al Habtoor Motors LLCen.wikipedia.org

  Other · Product generation

  Al Habtoor Motors inaugurated a renovated Mitsubishi showroom in Musaffah, Abu Dhabi, continuing its UAE retail investment for the marque.

• 2023

  Al Habtoor Motors marks 40 years of partnership with Mitsubishi Motors[1]Al Habtoor Motors LLCen.wikipedia.org

  Other · Campaign

  The company commemorated four decades of its Mitsubishi Motors relationship and launched a renovated flagship Mitsubishi showroom in Deira.

• 2020

  Al Habtoor Motors expands FUSO operations in Saudi Arabia[1]Al Habtoor Motors LLCen.wikipedia.org

  M&A · Other

  Following its appointment as an official FUSO dealer in Saudi Arabia, the company opened two sales, service, and parts facilities in Riyadh.

1. 1Al Habtoor Motors LLCen.wikipedia.org