Aixia

Aixia is a Japanese corporate brand that delivers pet food, especially cat food, and states that it nurtures affection between pets and people and creates happy lives. Its official company information gives the name Aixia Corporation, headquarters in Minato-ku, Tokyo, establishment date June 29, 1990, capital of 660 million yen, and business content of manufacture, processing, and sale of pet food. Its history page traces the corporate lineage from the 1970 establishment of Purina Taiyo Pet Food Co., Ltd. through the 1990 establishment of Taiyo Pet Food Co., Ltd., the 1993 name change to Maruha Pet Food Co., Ltd., and the 2005 name change to Aixia Corporation.

The official history page states that in 1970 Purina Taiyo Pet Food Co., Ltd. was established through joint investment by Taiyo Fishery Co., Ltd. (now Umios Corporation) and America's Ralston Purina Company (now Nestlé Purina PetCare). In 1990, Taiyo Pet Food Co., Ltd. was established, dissolving the joint venture with Ralston Purina and starting anew as a wholly owned company of Taiyo Fishery Co., Ltd. In 1993, the company changed its name to Maruha Pet Food Co., Ltd. as Taiyo Fishery Co., Ltd. changed its name to Maruha Corporation. In 2005, it changed its name to Aixia Corporation, expressing the thought of nurturing rich affection (Ai) between pets and people and between people, and creating happiness (Shia). The company information page gives the establishment date as June 29, 1990.

A Japanese corporate brand that delivers pet food friendly to hearts and bodies, and proposes new ways of products with thorough attention to ingredients for the happiness of people and pets.

• Kurokan

  Originally launched in 1977 as Purina Cat Food, a canned product with a mainly black design; the common name became the product name and it is still sold as 'Kurokan'.

• Kinkan

  Launched in 1985 as Purina Pet Food with three canned varieties using tuna, bonito, and salmon white meat; currently sold as 'Kinkan' (salmon discontinued).

• Junkan

  Launched in 1992 as a third pillar of cat wet food.

• Umikan

  Launched in 2003 as the company's first white meat mix type product based on bonito and tuna white meat.

• MiawMiaw

  Launched in 2007 for cat owners who value their own values and style, with the theme of making life with cats more fun and comfortable; MiawMiaw Karikari Small Grain Type was launched through industry-academia collaboration with Kitasato University School of Veterinary Medicine.

• Osakana Seikatsu

  Launched in 2017 with base material of 100% fish with no additives, jelly style containing the deliciousness of fish, and oligosaccharides to increase good bacteria in the intestines, in 3-bag packs.

• Domestic Healthy Can Pouch Kidney Care

  Launched in 2022 through industry-academia collaboration among Iwate University Small Animal Pathophysiology Internal Medicine Laboratory (now Second Small Animal Internal Medicine Laboratory), Umios Central Research Institute, and Aixia, jointly researching the relationship between DHA and cat kidneys.

• i CARE

  Launched in 2024 as food born from owners' anxieties and worries, with no coloring agents, color formers, fragrances, or thickening stabilizers used in cat wet food.

1. 1アイシア株式会社 | ペットフード・キャットフードなら、あいする、しあわせ。AIXIAaixia.jp
2. 2沿革｜会社情報｜アイシア株式会社 | ペットフード・キャットフードなら、あいする、しあわせ。AIXIAaixia.jp
3. 3アイシアの想い｜会社情報｜アイシア株式会社 | ペットフード・キャットフードなら、あいする、しあわせ。AIXIAaixia.jp
4. 4会社概要｜会社情報｜アイシア株式会社 | ペットフード・キャットフードなら、あいする、しあわせ。AIXIAaixia.jp